Strategy Advisory Market Report 2026

The strategy advisory market size has grown strongly in recent years. It will grow from $153.72 billion in 2025 to $164.22 billion in 2026 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to increasing complexity of competitive business environments, rising globalization of enterprises, growing need for operational efficiency, expansion of corporate restructuring activities, availability of advanced business analytics.

The strategy advisory market size is expected to see strong growth in the next few years. It will grow to $232.2 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to increasing demand for AI-enabled strategic insights, rising focus on sustainability-led strategies, expansion of digital business models, growing investments in enterprise transformation, increasing emphasis on long-term value creation. Major trends in the forecast period include increasing demand for data-driven strategy formulation, rising adoption of digital transformation advisory, growing focus on organizational resilience planning, expansion of mergers and acquisitions advisory services, enhanced integration of technology strategy.

The increasing adoption of digital transformation across industries is expected to drive the growth of the strategy advisory market in the coming years. Digital transformation is a comprehensive process that integrates digital technologies, strategies, and solutions into an organization’s operations, business models, and culture to improve performance, efficiency, and competitiveness. Organizations rely on strategy advisory services to navigate the complexities of digital change, develop effective digital strategies, manage cultural shifts, mitigate risks, and maintain a competitive advantage. Strategy advisors provide expertise, tailored guidance, and support in optimizing digital investments, making data-driven decisions, and ensuring successful digital transformations. For example, in November 2023, according to the Central Digital and Data Office (CDDO), a UK-based government agency, between April 2022 and April 2023, the Government Digital and Data profession grew by 19%, strengthening key digital skills across the civil service. A total of 32 organizations had implemented the common Government Digital and Data pay framework, reducing reliance on contractors and generating savings for taxpayers. Therefore, the expanding digital transformation across industries is contributing to the growth of the strategy advisory market.

Major companies in the strategy advisory market are developing AI-driven automation tools, such as adaptive intelligence, to improve efficiency for both internal teams and client-facing processes. Adaptive intelligence learns and evolves through user interactions, enhancing its advisory capabilities by integrating historical expertise with real-time data insights. For example, in November 2023, APCO Worldwide, a U.S.-based public affairs and strategic communications consultancy, launched Margy, an advanced adaptive AI designed to leverage APCO’s expertise in enhancing client strategy. Developed over five years in APCO’s AI Communications Lab, Margy aids in content generation, efficiency improvements, reputation management, and real-time progress tracking via intuitive dashboards. Built on Microsoft Azure for robust security and data governance, Margy integrates various data sources using techniques like predictive modeling and natural language processing to deliver dynamic insights and support for APCO's clients.

In August 2024, Vizient, Inc., a U.S.-based healthcare company, acquired Kaufman Hall for an undisclosed amount. This strategic move aims to consolidate their advisory services to help healthcare organizations tackle complex challenges while improving the quality of patient care. The merger leverages the strengths of both companies, allowing them to offer comprehensive advisory services in several key areas. Kaufman Hall is a U.S.-based provider of strategic advisory and consulting services.

Major companies operating in the strategy advisory market include Deloitte Touche Tohmatsu Limited, Accenture plc, IBM Corporation, PricewaterhouseCoopers International Limited, Ernst & Young Ltd., KPMG International Limited, Capgemini SE, Tata Consultancy Services Limited, Infosys Limited, The Boston Consulting Group, McKinsey & Company, Grant Thornton International, Gartner Inc., Bain & Company, FTI Consulting, Oliver Wyman Group, Mercer LLC, ZS Associates, A.T. Kearney Inc., Huron Consulting Group, Roland Berger Group, Simon-Kucher & Partners, L.E.K. Consulting, AlixPartners, HCL Technologies Limited, The Bridgespan Group

North America was the largest region in the strategy advisory market in 2025. Western Europe was the second largest region in the global strategy advisory market share. The regions covered in the strategy advisory market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the strategy advisory market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The strategy advisory market consists of revenue earned by entities by providing consulting services that aim to increase client’s revenues, profit margins, market share and competitive advantage. Clients consult strategy advisors to seek advice on developing new markets, market entry and expansion strategies, and on reimagining their business models. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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