Sustainable Athleisure Global Market Report 2024

The sustainable athleisure market size has grown strongly in recent years. It will grow from $93.82 billion in 2023 to $101.9 billion in 2024 at a compound annual growth rate (CAGR) of 8.6%. The growth observed in the historic period can be attributed to various factors, including the rise of the athleisure trend in fashion, the increasing emphasis on health and wellness among consumers, growing environmental awareness impacting purchasing choices, endorsements by celebrities promoting athleisure wear, and the shift in consumer preferences towards more comfortable and versatile clothing options. These elements collectively contributed to the growth and evolution witnessed in the athleisure market during that period.

The sustainable athleisure market size is expected to see strong growth in the next few years. It will grow to $141.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The anticipated growth in the forecast period is expected due to the sustained popularity of athleisure wear, advancements in eco-friendly material innovations, increasing interest in sustainable fashion among consumers, corporate initiatives towards sustainability, and the influential role of social media in shaping fashion choices.

The expansion of the sustainable athleisure market is anticipated to be fueled by the increasing awareness among consumers about the significance of physical fitness. Emphasizing physical activity for health promotion and disease prevention, consumers are incorporating exercise into their daily routines. Sustainable athleisure, crafted from environmentally safe materials, aligns with this trend, offering comfort during physical activities. For instance, as of March 2021, a report from MedAlertHelp, a US-based fitness organization, revealed that 19% of Americans engage in daily physical activity, showcasing a growing consciousness about the importance of fitness.

The burgeoning population of athletes is set to drive the sustainable athleisure market's expansion. Athletes, committed individuals engaging in structured training and competitions for excellence in sports, significantly impact sustainable athleisure adoption. Their conscious choices in attire and advocacy for eco-friendly practices contribute to this market's growth. For instance, data from the National Collegiate Athletic Association in March 2023 revealed a 5% surge in student-athletes competing in NCAA women's championship sports from 2021 to 2022. This escalating number of athletes actively supports the growth of sustainable athleisure.

Major players within the sustainable athleisure market are actively pursuing advanced technologies, specifically quick-dry innovations, to expand their consumer base, drive sales, and boost revenue. Quick-dry technology revolves around specialized materials and advancements designed to hasten the drying process, particularly in textiles and coatings. In October 2023, Bata India Ltd. unveiled its Power Acti-Wear range, a segment under the Power brand, catering to fitness enthusiasts' needs while blending comfort with modern style. This line integrates cutting-edge features such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These innovations, focusing on rapid sweat absorption, enhanced breathability, improved stretchability, and lightweight design, enhance performance levels and ensure a highly comfortable workout experience.

Key enterprises within the sustainable athleisure market are pioneering innovative offerings such as bio-based activewear to deliver dependable services to their customer base. Bio-based activewear entails athletic wear and accessories crafted from materials sourced from renewable biological resources, diverging from conventional petroleum-derived synthetics. In April 2023, PANGAIA, a UK-based lifestyle products and accessories provider, unveiled Activewear 3.0. It's devised from EVO® bio-based nylon and Creora® elastane, both derived from castor beans, marking PANGAIA's most bio-based product line. Seamless garments within the collection are engineered to emulate a second skin, promising exceptional comfort and unrestricted movement. Additionally, the PPRMINTTM finish, infused with natural peppermint oil, extends garment freshness and odor control.

In October 2023, Anta Sports Products Limited, a China-based manufacturer of sporting goods, acquired Maia Active for an undisclosed amount. The acquisition serves as a valuable complement to the group's women's business sector, aligning with its objective to address a wide range of consumer needs. Additionally, it will contribute to the further fortification of the group's brand portfolio. Maia Active is a China-based female athleisure brand.


Major companies operating in the sustainable athleisure market report are NIKE Inc., Adidas Aktiengesellschaft, Hennes & Mauritz AB, Puma SE, Hanesbrands Inc., Levi Strauss & Co., Under Armour Inc., Patagonia Inc., Vera Bradley Inc., Athleta LLC, Reformation Inc., Eileen Fisher Inc., Prana Living LLC, Everlane Inc., Outdoor Voices Inc., Vuori Inc., PANGAIA AG, Outerknown LLC, Mondetta Performance Gear Ltd., WearPact LLC, Alternative Apparel Inc., Tasc Performance LLC, Summersalt LLC, Pact Organic Ltd., Toad&Co. Inc., Boob Design AB, Organic Basics ApS, Public Myth Apparel Inc., Threads 4 Thought Inc., Thought Clothing Limited, Recover Textile Systems SL, Rapanui Clothing Ltd., Mate Organic Pvt. Ltd., Girlfriend LLC.

North America was the largest market in the sustainable athleisure market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sustainable athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sustainable athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sustainable athleisure comes in two primary categories such as mass and premium. Premium sustainable athleisure comprises sportswear crafted from organic, durable, and eco-friendly fibers, often carrying a higher price tag compared to mass-produced items. These products are distributed through both online and offline channels, catering to both men and women seeking sustainable activewear options.

The sustainable athleisure market research report is one of a series of new reports that provides sustainable athleisure market statistics, including sustainable athleisure industry global market size, regional shares, competitors with a sustainable athleisure market share, detailed sustainable athleisure market segments, market trends and opportunities, and any further data you may need to thrive in the sustainable athleisure industry. This sustainable athleisure market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sustainable athleisure market consists of sales of hemp fiber, bamboo, merino wool, cotton, and recycled synthetics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.