Sweet Potatoes Market Report 2026

The sweet potatoes market size has grown steadily in recent years. It will grow from $51.74 billion in 2025 to $53.28 billion in 2026 at a compound annual growth rate (CAGR) of 3%. The growth in the historic period can be attributed to growth in traditional sweet potato farming, rising consumption in developing regions, increased awareness of nutritional benefits, use in staple food formulations, expansion of domestic supply chains.

The sweet potatoes market size is expected to see steady growth in the next few years. It will grow to $59.97 billion in 2030 at a compound annual growth rate (CAGR) of 3%. The growth in the forecast period can be attributed to rising demand for functional foods, expansion of gluten-free product lines, increasing organic farming adoption, growth in processed food industry, rising investment in value-added sweet potato products. Major trends in the forecast period include rising demand for nutrient-dense functional foods, expansion of processed sweet potato products, growing preference for gluten-free alternatives, increasing adoption of organic sweet potatoes, rising popularity of ready-to-eat and convenience foods.

The shift towards plant-based diets is expected to drive the sweet potato market during the forecast period. A plant-based diet focuses on consuming foods primarily derived from plants, including fruits, vegetables, whole grains, legumes, nuts, and seeds, while minimizing or excluding animal-based products. The main factor fueling this shift is the growing consumer awareness of the health and environmental benefits of plant-focused eating, as people increasingly recognize that such diets promote long-term well-being and sustainability by reducing dependence on resource-intensive animal agriculture. Sweet potatoes are a nutrient-rich, versatile, and naturally sustainable food that aligns with plant-based principles, providing essential vitamins, minerals, and dietary fiber while supporting diversified and health-conscious eating habits. For example, in January 2024, Emirates, a UAE-based airline, reported that in 2023 it served over 450,000 vegan meals, up from 280,000 in 2022, representing a 60% increase. Therefore, the rising trend toward plant-based diets is driving growth in the sweet potato market.

Leading companies in the sweet potato market are focusing on innovations such as biofortified sweet potato varieties to improve nutritional security and support sustainable food systems. Biofortified sweet potato varieties are nutritionally enhanced tuber crops developed through selective breeding to increase essential micronutrient content, thereby boosting dietary value and health benefits. For instance, in March 2025, the ICAR-Central Tuber Crops Research Institute (ICAR-CTCRI), an India-based agricultural research organization, introduced the biofortified sweet potato variety SP-95/4. This orange-fleshed, pink-skinned tuber is rich in beta-carotene, addressing vitamin A deficiency prevalent in several regions. The variety also demonstrated high yield potential and suitability for commercial processing, providing both nutritional and economic benefits to farming communities.

In May 2024, A.V. Thomas Produce, Inc., a US-based supplier of fresh conventional and certified organic sweet potatoes, merged with Yagi Brothers Produce, Inc. for an undisclosed amount. Through this merger, A.V. Thomas Produce aims to strengthen its market position, expand production capacity, and improve year-round product availability across North America. Yagi Brothers Produce, Inc. is a US-based grower, packer, and shipper of fresh organic and conventional sweet potatoes serving both wholesale and retail markets.

Major companies operating in the sweet potatoes market are Black Gold Farms, Scott Farms Inc, Ham Farms, Topashaw Farms, Vick Family Farms, A.V. Thomas Produce Inc, Nash Produce LLC, Edmondson Farms, Jackson Farming Company, Sharp Farms Inc, China Star Food Group, The Sweet Potatoes Spirit Company, Sacoma Sweet Potatoes, Mano Food, Birds Eye Ltd, Jones Family Farms, Vapza, Intertropical Exotics, Marami Food Industries Co, Langplaas Boerdery, Orange Fleshed Sweet Potatoes, Kgarose Kgaros (Pty) Ltd.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on sweet potatoes and processed derivatives increase import costs for countries dependent on external supply, particularly affecting frozen, dehydrated, and flour-based segments in regions such as Europe and Asia-Pacific. These higher costs influence food and beverage manufacturers, food service providers, and households by raising retail prices. However, tariffs may also stimulate domestic sweet potato production and processing capacity, encouraging local farmers and industries to increase output, thereby creating positive long-term opportunities for regional agricultural development.

The sweet potatoes market research report is one of a series of new reports that provides sweet potatoes market statistics, including sweet potatoes industry global market size, regional shares, competitors with a sweet potatoes market share, detailed sweet potatoes market segments, market trends and opportunities, and any further data you may need to thrive in the sweet potatoes industry. This sweet potatoes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Sweet potatoes are nutrient-dense root vegetables available in various colors, offering numerous health benefits. These benefits include improving insulin sensitivity in diabetes, maintaining healthy blood pressure levels, reducing the risk of cancer, enhancing digestion, and protecting eye health.

The primary forms of sweet potatoes include whole products, processed sweet potatoes, paste or purees, and flour. Whole sweet potatoes are consumed in their entirety after baking, steaming, or frying. They can be steamed or cooked whole after cleaning and peeling as part of a diet. These sweet potatoes are available in various types, including fresh, frozen, dried, and others, and are packaged in bags, pouches, boxes, trays, and other formats. Sweet potatoes are categorized as conventional and organic, and they find applications in households, the food service sector, the food and beverages industry, and other areas.Asia-Pacific was the largest region in the sweet potatoes market in 2025. The regions covered in the sweet potatoes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sweet potatoes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sweet potatoes market consists of sales of beauregard, covington and red garnet. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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