Tattoo Aftercare Products Global Market Report 2024

The tattoo aftercare products market size has grown rapidly in recent years. It will grow from $3.67 billion in 2023 to $4.09 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The growth observed in the historical period can be ascribed to the rise in disposable income, a surge in the popularity of tattooing, recommendations from tattoo artists, increased consumer education on aftercare, the expansion of tattoo studios, and heightened awareness of health and safety standards.

The tattoo aftercare products market size is expected to see rapid growth in the next few years. It will grow to $6.02 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The anticipated growth in the forecast period can be attributed to the increasing prevalence and acceptance of tattoo culture, the proliferation of tattoo studios, the growth of e-commerce in the skincare sector, heightened awareness of health and safety, celebrity endorsements, and the influence of influencers. Noteworthy trends in the forecast period encompass professional endorsements and recommendations, targeted marketing aimed at diverse demographics, formulations that are microbiome-friendly, a rise in sustainable packaging, and the integration of technology in aftercare solutions.

The projected surge in the number of individuals getting tattoos is set to drive the growth of the tattoo aftercare products market. Tattoos, whether permanent or temporary, involve the insertion of needles into the skin's dermis layer to create a design. As the popularity of tattoos grows, tattoo aftercare products become increasingly important, aiding proper healing, minimizing complications, and enhancing the overall tattoo experience. These specialized products cater to the unique needs of freshly tattooed skin, providing essential care and protection. According to a June 2022 article by Ink Different Tattoo School, older millennials lead in tattoo adoption, with 38% of adults aged 30-39 having tattoos in the United States. Additionally, 40% of individuals under 35 in the U.S. have at least one tattoo, and 35% of UK citizens aged 30-39 are inked. In Australia, a November 2020 study by McCrindle revealed that 25% of Australians had tattoos in 2020, up from 20% in 2018 and 19% in 2016. Hence, the increasing prevalence of tattoos is expected to boost the tattoo aftercare products market.

The substantial growth of disposable incomes worldwide is a significant contributor to the expanding tattoo aftercare products market. Disposable income, which represents the money remaining after covering mandatory expenses, has seen an uptick due to improved economic conditions. Rising disposable incomes empower individuals to invest in high-quality aftercare products, ensuring the preservation and vibrancy of their tattoos. According to October 2023 data from the Bureau of Economic Analysis (BEA), disposable income in the United States increased from $18,247.8 billion in the first quarter of 2022 to $19,880.2 billion in the first quarter of 2023. Therefore, the global rise in disposable incomes is poised to drive the tattoo aftercare products market.

A key trend gaining momentum in the tattoo aftercare products market is product innovation. Major companies in this market are focusing on developing new products to maintain their competitive edge. For example, in January 2021, Mad Rabbit Tattoo, a U.S.-based tattoo aftercare company, introduced the Mad Rabbit Repair-Soothing Gel. This innovative aftercare therapy, made from organic substances such as vitamin C, B12, aloe vera, and sweet almond oil, can be applied within two weeks of getting a tattoo to prevent itching, scarring, and tissue damage. The gel's mild and clear formulation offers a cooling effect, reducing post-tattoo pain and skin irritation, while promoting cell regeneration and recovery.

Leading companies in the tattoo aftercare products market are also emphasizing the development of innovative solutions such as tattoo repair patches. These patches are designed to repair, rejuvenate, and recover damaged, faded, or irritated tattoos. For instance, in August 2023, Mad Rabbit, an independent U.S.-based tattoo care product company, launched a 'first of its kind' tattoo repair patch. The patch combines chemicals such as D-Panthenol, Olive Leaf Extract, and Glycerin, injected into a 3-D hydrogel matrix to promote healing. Offering a long-term and effective solution for tattooed skin healing and protection, this tattoo repair patch represents a significant innovation in the market.

In May 2022, Inked, a U.S.-based digital media, apparel, personal care, and merchandising company, entered into a three-year digital media partnership with Mad Rabbit for the monopoly Project M. This collaboration establishes Mad Rabbit as the exclusive tattoo aftercare brand available in the Inked flagship store in New York City and the Inked online shop. Additionally, Mad Rabbit becomes the primary tattoo aftercare brand featured on Project M's digital platforms, excluding competitors from advertising with Inked Magazine. Mad Rabbit is known for its natural skin and tattoo maintenance solutions.

Major companies operating in the tattoo aftercare products market report are Johnson & Johnson Private Limited, Bayer AG, Beiersdorf Inc., Dr. Bronner's Magic Soaps, Tattoo Gizmo, Eikon Device Inc., Billy Jealousy LLC, La Roche-Posay, Intenze Products Inc., Aussie Inked, Inkeeze Inc., H2Ocean Inc., Dermasoft Inc., Hustle Butter, After Inked LLC, Tatwax, Tattoo Goo LLC, Crushed Aftercare Inc., Wild Rose Herbs, Tatjacket, TatuYou LLC, Sierra Sage Herbs LLC, Redemption Tattoos Limited, Tattoo Lovers Care, The Beard and The Wonderful, Steel N Ink Tattoo, TATSoul, Viking Revolution LLC, Skinfix Inc., Ora's Amazing Herbal.

North America was the largest region in the tattoo aftercare products market in 2023. The regions covered in the tattoo aftercare products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tattoo aftercare products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of tattoo aftercare products include soothing balms, gels, cleaners, soaps, foaming washes, films, and other formulations. Among these, soothing balms are specifically employed to ease and promote healing during and after the tattooing procedure. Formulated from both synthetic and natural materials, these products are accessible through online and offline distribution channels, serving various end-users such as tattoo artists, individuals, and others.

The tattoo aftercare products market research report is one of a series of new reports that provides tattoo aftercare products market statistics, including tattoo aftercare products industry global market size, regional shares, competitors with a tattoo aftercare products market share, detailed tattoo aftercare products market segments, market trends, and opportunities, and any further data you may need to thrive in the tattoo aftercare products industry. This tattoo aftercare products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The tattoo aftercare products market consists of sales of antibiotic ointment, moisturizers, tattoo jelly, tattoo cleansers, moisture-sealing products, and foam soaps. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.