Automation Testing Market by Component (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Organization Size, Vertical and Region - Global Forecast to 2027

Asia-Pacific to Register the Highest CAGR During the Forecast Period

The global automation testing market is projected to grow from USD 24.7 billion in 2022 to USD 52.7 billion by 2027, at a CAGR of 16.4% during the forecast period. With increasing remote work culture, the adoption of IoT devices, mobile devices, and cloud-based solutions has increased the need to ensure that these devices function without any issues driving the demand for performance testing. There is an ever-increasing need for faster and efficient software deployment to meet the requirements of the increasing customer base across the globe, which is increasing the demand for automation testing.

By vertical, BFSI accounts for the largest market share during the forecast period

The BFSI industry's digital transformation initiatives are mostly concentrated on enhancing the customer experience, which can be further supported by automating QA and testing. To maximise the automation of QA and test processes, several firms are testing analytics, AI, and ML. Over the next few years, the market is anticipated to be driven by the desire to automate repetitive operations and give control to end users. The demand for automation testing was fueled by the recent trends of Robotic Process Automation (RPA), AL, and ML, and their usage in software testing.

Asia Pacific to register the highest CAGR during the forecast period

The growth of the automation testing market in the Asia Pacific is highly driven by the existence of a large population, developing infrastructure and technology. Major economies in Asia Pacific, including those in Australia, Japan, Singapore, China, New Zealand, and Hong Kong, have excellent potential for automated testing suppliers to expand. The government is putting forth efforts to hasten the adoption of emerging technologies like AI, ML, automation, IoT, mobile and online applications, cloud-based services, and other technologies. The adoption of remote work practises by businesses has led to an increase in the need for cloud-based solutions and IoT devices, which is anticipated to fuel the expansion of the region's automation testing market.

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the automation testing market.

• By Company Type: Tier I: 35%, Tier II: 45%, and Tier III: 20%
• By Designation: C-Level Executives: 35%, Directors: 25%, and Managers: 40%
• By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 9%, and Latin America: 6%

The report includes the study of key players offering automation testing services. It profiles major vendors in the automation testing market. The major vendors in the automation testing market include Accenture (Ireland), AFour Technologies (US), Applitools (US), Astegic (US), Broadcom (US), Capgemini (France), Cigniti Technologies (India), Codoid (India), Cygnet Infotech (India), IBM (US), Invensis (India), Keysight Technologies (US), Micro Focus (UK), Microsoft (US), Mobisoft Infotech (US), Parasoft (US), Apexon (US), QA Mentor (US), QA Source (US), QualityKiosk Technologies (India), Ranorex (Austria), Sauce Labs (US), Smartbear Software (US), Thinksys (US), Tricentis (US), Worksoft (US), QT Company (Finland).

Research Coverage

The market study covers the automation testing market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as by component, testing type, dynamic testing, non-functional testing, endpoint interface, organization size, vertical, service, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automation testing market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.