K-12 Textbook Market Report 2025

The k-12 textbook market size has grown exponentially in recent years. It will grow from $161.88 billion in 2024 to $200 billion in 2025 at a compound annual growth rate (CAGR) of 23.6%. The growth in the historic period can be attributed to major legislative changes and educational reforms, the rise of standardized testing, government investments and grants for education, increased spending on education, and increasing student populations.

The k-12 textbook market size is expected to see exponential growth in the next few years. It will grow to $447.87 billion in 2029 at a compound annual growth rate (CAGR) of 22.3%. The growth in the forecast period can be attributed to the introduction of digital learning tools and e-books, the move towards STEM education, the increasing adoption of digital textbooks, the growing demand for customized and personalized learning experiences, and the rising demand for supplemental educational materials. Major trends in the forecast period include innovations in educational technology, integration of digital textbooks with online platforms, advancements in science, technology, engineering, and mathematics (STEM) education, integration of augmented reality (AR) and virtual reality (VR), and development of customizable textbooks.

The forecast of 22.3% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions may disrupt educational publishers by inflating prices for digital textbook platforms and interactive content management systems developed in Ireland and Australia, potentially slowing the transition from print to digital materials. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising demand for educational services is expected to drive growth in the K-12 textbook market. Educational services encompass those provided by certain public or private institutions to deliver instruction-based learning across various subjects to students and individuals. The fast pace of technological advancement necessitates continuous acquisition of new skills and knowledge, fueling a demand for lifelong learning options such as vocational training, development courses, and online education. K-12 textbooks are frequently designed to align with state or national educational standards, ensuring that content meets the required learning objectives for each grade level. For example, in April 2023, the National Education Association, a U.S.-based professional organization, reported that federal contributions to public elementary and secondary school revenues increased to an estimated 14.1 percent in 2022-23, up from 13.2 percent in 2021-22. This growing demand for educational services will propel the K-12 textbook market forward.

Leading companies in the K-12 textbook market are concentrating on developing advanced digital textbooks to enhance interactive learning experiences. Digital textbooks are electronic versions of traditional textbooks, enriched with interactive features like multimedia, quizzes, and customization options. These textbooks offer regularly updated content and adaptive learning capabilities, boosting engagement and accessibility in K-12 and higher education. For example, in September 2024, LEAD Group, an educational technology solutions provider based in India, launched TECHBOOKS, an interactive learning tool designed to transform education using three advanced technologies. It incorporates AI, AR/VR, and a curriculum aligned with the National Curriculum Framework (NCF) to provide personalized, multi-modal learning experiences that address core educational challenges. TECHBOOK aims to turn traditional textbook-based learning into engaging, gamified, and future-oriented experiences.

In October 2024, Mackin, a U.S.-based supplier of PK-12 print and digital titles, acquired Booksource for an undisclosed amount. This acquisition strengthens Mackin's position as a reliable provider of classroom and library resources, expanding its offerings for PK-12 educators worldwide. The merger unites two respected, family-owned companies with nearly a century of combined expertise in education. Booksource is a U.S.-based supplier of books for classroom libraries and K-12 school curricula.

Major companies operating in the K-12 textbook market are Pearson plc, Harper Collins Publishers, John Wiley And Sons Inc., Stride Inc., Scholastic Corporation, Cengage Learning, Houghton Mifflin Harcourt, McGraw-Hill Education, Blackboard Education, Edmentum Holdings Inc., Renaissance Learning Inc., Imagine Learning LLC, Discovery Education, Teacher Created Materials, OverDrive Education, Savvas Learning Company, Goodheart Willcox Co. Inc., Kno Inc, Big Ideas Learning LLC, The Critical Thinking Company, LightSail Education, BookShare, LearnZillion Inc., Simba Information.

Europe was the largest region in the K-12 textbook market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the K-12 textbook market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the K-12 textbook market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The K-12 textbooks market consists of sales of workbooks, customized learning materials, printed textbooks to support teaching and learning in K-12 classrooms. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

K-12 textbooks serve as educational resources tailored for students from kindergarten through 12th grade, offering structured content spanning multiple subjects and grade levels. These materials are crucial for educators to deliver curriculum-aligned lessons, encompassing areas such as mathematics, science, language arts, and social studies, thus aiding students' academic progress and learning.

The primary formats of K-12 textbooks are printed and digital versions. Printed textbooks, also referred to as traditional textbooks, are physical books made of paper, offering in-depth coverage of topics, comprehensive content, high-quality visuals, and exercises for practice. They are accessible at various educational levels, including primary, secondary, and upper secondary, and are distributed through channels such as educational institutions, physical stores, and online retailers.

The K-12 textbook market research report is one of a series of new reports that provides K-12 textbook market statistics, including the K-12 textbook industry global market size, regional shares, competitors with the K-12 textbook market share, detailed K-12 textbook market segments, market trends, and opportunities, and any further data you may need to thrive in the K-12 textbook industry. These K-12 textbook market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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