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Australia Destination Tourism Insight Report Including International Arrivals, Domestic Trips, Key Source/Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2023 Update

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  • 38 Pages
  • July 2023
  • Region: Australia, Global
  • GlobalData
  • ID: 5851842
1h Free Analyst Time

Quick Summary:

In an ever-evolving global landscape, gaining a comprehensive outlook on tourism dynamics is crucial, particularly in an appealing destination such as Australia. This in-depth report brings a wealth of information to the forefront, presenting a thorough analysis of various elements including destination markets, infrastructure and attractions, main and emerging source markets. It provides insightful analysis into the types of travellers frequenting the region, smoothly interweaving a detailed SWOT analysis to shed light on both the potential opportunities and threats within the industry.

Building on pre-existing initiatives like the informative consumer factsheets created by Tourism Australia, this report gracefully navigates through the global shifts in travel patterns, with a key focus on the decline in business travel in previous years. As part of the respected Destination Market Insights Series, this report is an invaluable resource for anyone seeking to navigate the Australian tourism landscape in an informed and strategic manner. Save time and gain concrete insights into international arrival trends, spending patterns and much more to make calculated, winning business decisions.

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Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in Australia. This report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Highlights

In 2019, Tourism Australia took the initiative to release a series of informative consumer factsheets specifically tailored for high-value travelers. These factsheets were made readily available to both individuals and businesses, serving as a valuable resource for anyone interested in exploring the tourism potential of Australia.

The years 2020 and 2021 witnessed a significant decline in business travel, primarily attributable to the far-reaching impact of the unprecedented COVID-19 pandemic. In the year 2021, we observed a significant decline in inbound business travel when compared with leisure and VFR (Visiting Friends and Relatives) segments.


  • This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Australia.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in two popular tourist destinations.
  • Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.
  • Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Table of Contents

  • Overview
  • Key Trends
  • Tourism Construction Projects
  • Foreign Direct Investment
  • COVID-19 Impact
  • Growth Source Market
  • Type of Tourism
  • Destination Focus
  • Reginal Risk Index and SWOT Analysis
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • NSW Aransport
  • LCRA Australia
  • Accor
  • Marriot international
  • Wyndhyam hotels and resorts