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Toys Market Factbook (2025 Edition): Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2021-2031)- Product Image
Toys Market Factbook (2025 Edition): Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2021-2031)- Product Image
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Toys Market Factbook (2025 Edition): Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2021-2031)

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    Report

  • 297 Pages
  • July 2025
  • Region: Global
  • Azoth Analytics
  • ID: 5982871
Description Jump to:
This report provides a complete analysis of the Global Toys Market Factbook in terms of market segmentation By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, and Others), By Age (0-8 years, 8-15 years, 15 years & above), By Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels) for the historical period of 2021-2024, the estimates of 2025 and the forecast period of 2026-2031.

The market was valued at USD 115.16 Billion in 2024 which is expected to reach USD 176.60 Billion in 2031.

The global toys market has experienced substantial growth in recent years and is projected to continue its upward trajectory due to a confluence of demographic, technological, and cultural factors. Rising disposable incomes, growing awareness of early childhood development, and increasing demand for innovative, safe, and educational toys are key drivers of the industry. The proliferation of dual-income households has led to increased spending on children’s products, including toys, as parents seek to provide enriching experiences for their children. Additionally, the resurgence of classic toy lines, integration of advanced technology into toys, and the popularity of franchise-based products have fueled consumer interest. Toy manufacturers are constantly innovating to include features such as augmented reality (AR), artificial intelligence (AI), and STEM (Science, Technology, Engineering, and Mathematics) learning components, which align with modern parental preferences for educational and interactive play options. Moreover, the impact of social media and influencer marketing, particularly on platforms like YouTube and TikTok, has contributed significantly to the virality and demand for certain toys, often leading to rapid surges in sales for trending products.

North America continues to dominate the global toys market, largely due to its robust retail infrastructure, high purchasing power, and strong presence of leading toy brands such as Hasbro, Mattel, and LEGO. The region's mature market has been bolstered by continued innovation, nostalgic reboots of popular toy lines, and a culture that values entertainment and play. The United States, in particular, leads in terms of consumption, supported by seasonal surges in demand during holidays like Christmas and Thanksgiving, as well as a growing e-commerce ecosystem. The prevalence of licensed toys based on blockbuster movies, television series, and digital content also plays a critical role in maintaining high sales volumes in the region. Furthermore, strong brand loyalty and early adoption of tech-integrated toys make North America a key testing ground for new launches. Despite market saturation in some segments, premiumization and product diversification have enabled companies to maintain growth. Canada also contributes significantly to the region’s performance, with rising interest in eco-friendly and sustainable toy options reflecting broader consumer trends.

Beyond North America, the Asia-Pacific region is emerging as the fastest-growing market, driven by rising birth rates in countries like India, China, and Indonesia, increasing urbanization, and expanding middle-class populations. These factors have created a large consumer base eager for both traditional and modern toys. In China, local manufacturers are gaining prominence while also catering to export markets. Government initiatives supporting early childhood education and development have further boosted demand for educational toys in the region. Meanwhile, Europe remains a strong market, especially in countries like Germany, the UK, and France, where high-quality standards and preferences for sustainable products are shaping toy design and manufacturing. Latin America and the Middle East & Africa are witnessing gradual growth, hampered somewhat by economic instability in certain regions, but still offering potential for expansion due to rising awareness and increasing retail penetration.

The market is segmented by product type, age group, and distribution channel. In terms of product type, the market includes Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, and Other Product Types. Games and puzzles have seen a notable resurgence, especially among families seeking indoor recreational activities, a trend that was particularly reinforced during the COVID-19 pandemic. Infant and pre-school toys remain critical for early cognitive and motor skills development, and parents’ growing inclination toward Montessori-style learning has expanded this category. Construction toys like building blocks continue to enjoy consistent demand due to their role in enhancing creativity and problem-solving skills. Dolls and accessories benefit from strong branding and franchise associations, with companies investing heavily in new character lines and thematic playsets. Outdoor and sports toys have also witnessed a rise as parents aim to reduce screen time and encourage physical activity in children.

By age, the market is categorized into 0-8 Years, 8-15 Years, and 15 Years and Above. The 0-8 Years segment dominates the market due to high toy consumption in early childhood. This stage is marked by rapid developmental milestones, and parents are keen to invest in toys that are not only entertaining but also educational. The 8-15 Years group is increasingly engaging with tech-driven toys, including drones, programmable robots, and app-based gaming kits, which blend traditional play with modern technology. The 15 Years and Above category, while smaller, is growing due to the popularity of collectible toys and hobby-based products. This demographic includes not only teenagers but also adult toy enthusiasts and collectors, who often seek nostalgia-driven merchandise and limited-edition releases.

On the basis of distribution channel, the market is segmented into E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels. E-commerce has seen explosive growth, propelled by the convenience of online shopping, expanded product variety, and personalized recommendations based on browsing behavior. Online platforms also facilitate the rapid spread of toy trends through customer reviews and influencer content, especially for tech toys and educational kits. Supermarkets continue to serve as a one-stop solution for consumers, with prominent shelf placements for best-selling toy brands. Traditional stores, including toy shops and departmental stores, remain relevant due to their immersive shopping experience, enabling children to physically interact with toys before purchase. However, their market share is gradually declining in the face of digital transformation. Other distribution channels, such as pop-up stores and vending kiosks in entertainment centers, contribute to impulse purchases and seasonal sales.

The competitive landscape of the global toys market is highly dynamic and fragmented, with a mix of multinational giants and regional players. Companies like Mattel Inc., Hasbro Inc., LEGO Group, and Bandai Namco Holdings dominate the global scene through extensive product portfolios, strategic licensing deals, and strong brand recognition. These companies invest heavily in research and development to stay ahead of market trends and often collaborate with entertainment franchises to develop themed toy lines that enjoy instant popularity. Smaller players and startups, meanwhile, are gaining ground by focusing on niche markets, such as eco-friendly wooden toys, inclusive dolls, or DIY craft kits. Innovation, agility, and the ability to connect emotionally with consumers are key differentiators in this space. Moreover, mergers and acquisitions, as well as strategic partnerships with digital content creators, are reshaping the competitive dynamics, allowing companies to diversify their offerings and enter new geographic markets. Overall, the toys industry is evolving rapidly, balancing tradition with innovation and physical play with digital interactivity to meet the diverse needs of modern consumers.

Scope of the Report

  • The report analyses the Toys Market Factbook by Value (USD Billion).
  • The report analyses the Toys Market Factbook by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 20 Countries (United States, Canada, Brazil, Mexico, Rest of Americas, Germany, United Kingdom, France, Italy, Netherlands, Spain, Nordic, Rest of Europe, China, Japan, South Korea, India, Australia, Singapore, Rest of Asia Pacific, GCC, North Africa, South Africa, and Rest of MEA).
  • The report presents the analysis of Toys Market Factbook for the historical period of 2021-2024, the estimated year 2025 and the forecast period of 2026-2031.
  • The report analyses the Toys Market Factbook By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, and Others).
  • The report analyses the Toys Market Factbook By Age (0-8 years, 8-15 years, 15 years & above).
  • The report analyses the Toys Market Factbook By Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels).
  • The key insights of the report have been presented through the frameworks of SWOT Analysis. Also, the attractiveness of the market has been presented by region, By Product Type, By Age & By Distribution Channel.
  • The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analyzed in the report are The Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holdings Inc., MGA Entertainment, Horst Brandstätter Group, and Melissa and Doug LLC.

Table of Contents

1. Market Background
1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Strategic Recommendations
2.1 Personalization and Customization
2.2 Focus on Health and Wellness Toys
3. Global Toys Market: Historic and Forecast
3.1 Impact Analysis of Macro Economic Factors on Global Toys Market
3.2 Global Toys Market: Dashboard
3.3 Global Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
3.4 Global Toys Market: Market Value Assessment
3.5 Global Toys Market Segmentation: By Product Type
3.5.1 Global Toys Market, By Product Type Overview
3.5.2 Global Toys Market Size, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
3.5.3 Global Toys Market Size, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
3.5.4 Global Toys Market Size, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
3.5.5 Global Toys Market Size, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
3.5.6 Global Toys Market Size, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
3.5.7 Global Toys Market Size, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
3.6 Global Toys Market Segmentation: By Age
3.6.1 Global Toys Market, By Age Overview
3.6.2 Global Toys Market Size, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
3.6.3 Global Toys Market Size, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
3.6.4 Global Toys Market Size, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
3.7 Global Toys Market Segmentation: By Distribution Channel
3.7.1 Global Toys Market, By Distribution Channel Overview
3.7.2 Global Toys Market Size, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
3.7.3 Global Toys Market Size, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
3.7.4 Global Toys Market Size, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
3.7.5 Global Toys Market Size, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
4. Global Toys Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Toys Market: Historic and Forecast
5.1 Americas Toys Market: Snapshot
5.2 Americas Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.3 Americas Toys Market: Key Factors
5.4 Americas Toys Market Segmentation: By Product Type
5.4.1 Americas Toys Market, By Product Type Overview
5.4.2 Americas Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
5.4.3 Americas Toys Market, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
5.4.4 Americas Toys Market, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
5.4.5 Americas Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
5.4.6 Americas Toys Market, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
5.4.7 Americas Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
5.5 Americas Toys Market Segmentation: By Age
5.5.1 Americas Toys Market, By Age Overview
5.5.2 Americas Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
5.5.3 Americas Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
5.5.4 Americas Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
5.6 Americas Toys Market Segmentation: By Distribution Channel
5.6.1 Americas Toys Market, By Distribution Channel Overview
5.6.2 Americas Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
5.6.3 Americas Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
5.6.4 Americas Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
5.6.5 Americas Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
5.7 Americas Toys Market Segmentation: By Country
5.7.1 Americas Toys Market, By Country Overview
5.7.2 United States Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.7.2.1 United States Toys Market, By Product Type
5.7.2.2 United States Toys Market, By Age
5.7.2.3 United States Toys Market, By Distribution Channel
5.7.3 Canada Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.7.3.1 Canada Toys Market, By Product Type
5.7.3.2 Canada Toys Market, By Age
5.7.3.3 Canada Toys Market, By Distribution Channel
5.7.4 Brazil Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.7.4.1 Brazil Toys Market, By Product Type
5.7.4.2 Brazil Toys Market, By Age
5.7.4.3 Brazil Toys Market, By Distribution Channel
5.7.5 Mexico Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.7.5.1 Mexico Toys Market, By Product Type
5.7.5.2 Mexico Toys Market, By Age
5.7.5.3 Mexico Toys Market, By Distribution Channel
5.7.6 Rest of Americas Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
5.7.6.1 Rest of Americas Toys Market, By Product Type
5.7.6.2 Rest of Americas Toys Market, By Age
5.7.6.3 Rest of Americas Toys Market, By Distribution Channel
6. Europe Toys Market: Historic and Forecast
6.1 Europe Toys Market: Snapshot
6.2 Europe Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.3 Europe Toys Market: Key Factors
6.4 Europe Toys Market Segmentation: By Product Type
6.4.1 Europe Toys Market, By Product Type Overview
6.4.2 Europe Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
6.4.3 Europe Toys Market, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
6.4.4 Europe Toys Market, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
6.4.5 Europe Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
6.4.6 Europe Toys Market, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
6.4.7 Europe Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
6.5 Europe Toys Market Segmentation: By Age
6.5.1 Europe Toys Market, By Age Overview
6.5.2 Europe Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
6.5.3 Europe Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
6.5.4 Europe Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
6.6 Europe Toys Market Segmentation: By Distribution Channel
6.6.1 Europe Toys Market, By Distribution Channel Overview
6.6.2 Europe Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
6.6.3 Europe Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
6.6.4 Europe Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
6.6.5 Europe Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
6.7 Europe Toys Market Segmentation: By Country
6.7.1 Europe Toys Market, By Country Overview
6.7.2 United Kingdom Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
6.7.2.1 United Kingdom Toys Market, By Product Type
6.7.2.2 United Kingdom Toys Market, By Age
6.7.2.3 United Kingdom Toys Market, By Distribution Channel
6.7.3 Germany Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.3.1 Germany Toys Market, By Product Type
6.7.3.2 Germany Toys Market, By Age
6.7.3.3 Germany Toys Market, By Distribution Channel
6.7.4 France Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.4.1 France Toys Market, By Product Type
6.7.4.2 France Toys Market, By Age
6.7.4.3 France Toys Market, By Distribution Channel
6.7.5 Italy Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.5.1 Italy Toys Market, By Product Type
6.7.5.2 Italy Toys Market, By Age
6.7.5.3 Italy Toys Market, By Distribution Channel
6.7.6 Netherlands Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.6.1 Netherlands Toys Market, By Product Type
6.7.6.2 Netherlands Toys Market, By Age
6.7.6.3 Netherlands Toys Market, By Distribution Channel
6.7.7 Spain Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.7.1 Spain Toys Market, By Product Type
6.7.7.2 Spain Toys Market, By Age
6.7.7.3 Spain Toys Market, By Distribution Channel
6.7.8 Nordic Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.8.1 Nordic Toys Market, By Product Type
6.7.8.2 Nordic Toys Market, By Age
6.7.8.3 Nordic Toys Market, By Distribution Channel
6.7.9 Rest of Europe Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
6.7.9.1 Rest of Europe Toys Market, By Product Type
6.7.9.2 Rest of Europe Toys Market, By Age
6.7.9.3 Rest of Europe Toys Market, By Distribution Channel
7. Asia Pacific Toys Market: Historic and Forecast
7.1 Asia Pacific Toys Market: Snapshot
7.2 Asia Pacific Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.3 Asia Pacific Toys Market: Key Factors
7.4 Asia Pacific Toys Market Segmentation: By Product Type
7.4.1 Asia Pacific Toys Market, By Product Type Overview
7.4.2 Asia Pacific Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
7.4.3 Asia Pacific Toys Market, By Infant and Pre-School Toy, By Value, 2021H-2031F (USD Billion & CAGR)
7.4.4 Asia Pacific Toys Market, By Construction Toy, By Value, 2021H-2031F (USD Billion & CAGR)
7.4.5 Asia Pacific Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
7.4.6 Asia Pacific Toys Market, By Outdoor and Sports Toy, By Value, 2021H-2031F (USD Billion & CAGR)
7.4.7 Asia Pacific Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
7.5 Asia Pacific Toys Market Segmentation: By Age
7.5.1 Asia Pacific Toys Market, By Age Overview
7.5.2 Asia Pacific Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
7.5.3 Asia Pacific Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
7.5.4 Asia Pacific Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
7.6 Asia Pacific Toys Market Segmentation: By Distribution Channel
7.6.1 Asia Pacific Toys Market, By Distribution Channel Overview
7.6.2 Asia Pacific Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
7.6.3 Asia Pacific Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
7.6.4 Asia Pacific Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
7.6.5 Asia Pacific Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
7.7 Asia Pacific Toys Market Segmentation: By Country
7.7.1 Asia Pacific Toys Market, By Country Overview
7.7.2 China Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.2.1 China Toys Market, By Product Type
7.7.2.2 China Toys Market, By Age
7.7.2.3 China Toys Market, By Distribution Channel
7.7.3 Japan Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.3.1 Japan Toys Market, By Product Type
7.7.3.2 Japan Toys Market, By Age
7.7.3.3 Japan Toys Market, By Distribution Channel
7.7.4 South Korea Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.4.1 South Korea Toys Market, By Product Type
7.7.4.2 South Korea Toys Market, By Age
7.7.4.3 South Korea Toys Market, By Distribution Channel
7.7.5 India Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.5.1 India Toys Market, By Product Type
7.7.5.2 India Toys Market, By Age
7.7.5.3 India Toys Market, By Distribution Channel
7.7.6 Australia Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.6.1 Australia Toys Market, By Product Type
7.7.6.2 Australia Toys Market, By Age
7.7.6.3 Australia Toys Market, By Distribution Channel
7.7.7 Singapore Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.7.1 Singapore Toys Market, By Product Type
7.7.7.2 Singapore Toys Market, By Age
7.7.7.3 Singapore Toys Market, By Distribution Channel
7.7.8 Rest of Asia Pacific Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
7.7.8.1 Rest of Asia Pacific Toys Market, By Product Type
7.7.8.2 Rest of Asia Pacific Toys Market, By Age
7.7.8.3 Rest of Asia Pacific Toys Market, By Distribution Channel
8. Middle East & Africa Toys Market: Historic and Forecast
8.1 Middle East & Africa Toys Market: Snapshot
8.2 Middle East & Africa Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
8.3 Middle East & Africa Toys Market: Key Factors
8.4 Middle East & Africa Toys Market Segmentation: By Product Type
8.4.1 Middle East & Africa Toys Market, By Product Type Overview
8.4.2 Middle East and Africa Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
8.4.3 Middle East and Africa Toys Market, By Infant and Pre-School Toy, By Value, 2021H-2031F (USD Billion & CAGR)
8.4.4 Middle East and Africa Toys Market, By Construction Toy, By Value, 2021H-2031F (USD Billion & CAGR)
8.4.5 Middle East and Africa Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
8.4.6 Middle East and Africa Toys Market, By Outdoor and Sports Toy, By Value, 2021H-2031F (USD Billion & CAGR)
8.4.7 Middle East and Africa Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
8.5 Middle East & Africa Toys Market Segmentation: By Age
8.5.1 Middle East & Africa Toys Market, By Age Overview
8.5.2 Middle East and Africa Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
8.5.3 Middle East and Africa Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
8.5.4 Middle East and Africa Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
8.6 Middle East & Africa Toys Market Segmentation: By Distribution Channel
8.6.1 Middle East & Africa Toys Market, By Distribution Channel Overview
8.6.2 Middle East and Africa Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
8.6.3 Middle East and Africa Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
8.6.4 Middle East and Africa Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
8.6.5 Middle East and Africa Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
8.7 Middle East and Africa Toys Market Segmentation: By Country
8.7.1 Middle East and Africa Toys Market, By Country Overview
8.7.2 GCC Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
8.7.2.1 GCC Toys Market, By Product Type
8.7.2.2 GCC Toys Market, By Age
8.7.2.3 GCC Toys Market, By Distribution Channel
8.7.3 North Africa Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
8.7.3.1 North Africa Toys Market, By Product Type
8.7.3.2 North Africa Toys Market, By Age
8.7.3.3 North Africa Toys Market, By Distribution Channel
8.7.4 South Africa Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
8.7.4.1 South Africa Toys Market, By Product Type
8.7.4.2 South Africa Toys Market, By Age
8.7.4.3 South Africa Toys Market, By Distribution Channel
8.7.5 Rest of Middle East and Africa Toys Market: Market Size and CAGR, 2021-2031 (USD Billion & CAGR)
8.7.5.1 Rest of Middle East and Africa Toys Market, By Product Type
8.7.5.2 Rest of Middle East and Africa Toys Market, By Age
8.7.5.3 Rest of Middle East and Africa Toys Market, By Distribution Channel
9. Competitive Positioning
9.1 Companies’ Product Positioning
9.2 Market Position Matrix
9.3 Market Share Analysis of Toys Market
9.4 Company Profiles
9.4.1 The Lego Group
9.4.2 Mattel Inc.
9.4.3 Hasbro Inc.
9.4.4 Bandai Namco Holdings Inc.
9.4.5 MGA Entertainment
9.4.6 Horst Brandstätter Group
9.4.7 Melissa and Doug LLC
10. About the Publisher & Disclaimer
List of Figures
Figure 1: Global Toys Market Size, By Value, 2021-2024 (USD Billion)
Figure 2: Global Toys Market Size, By Value, 2025-2031(USD Billion)
Figure 3: Global Toys Market Share, By Product Type, 2024 (%)
Figure 4: Global Toys Market Size, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 5: Global Toys Market Absolute Opportunity, By Games and Puzzles, 2021-2031 (USD Billion)
Figure 6: Global Toys Market Size, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 7: Global Toys Market Absolute Opportunity, By Infant and Pre-School Toys, 2021-2031 (USD Billion)
Figure 8: Global Toys Market Size, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 9: Global Toys Market Absolute Opportunity, By Construction Toys, 2021-2031 (USD Billion)
Figure 10: Global Toys Market Size, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 11: Global Toys Market Absolute Opportunity, By Dolls and Accessories, 2021-2031 (USD Billion)
Figure 12: Global Toys Market Size, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 13: Global Toys Market Absolute Opportunity, By Outdoor and Sports Toys, 2021-2031 (USD Billion)
Figure 14: Global Toys Market Size, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 15: Global Toys Market Absolute Opportunity, By Other Product Types, 2021-2031 (USD Billion)
Figure 16: Global Toys Market Size, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 17: Global Toys Market Absolute Opportunity, By 0-8 Years, 2021-2031 (USD Billion)
Figure 18: Global Toys Market Size, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 19: Global Toys Market Absolute Opportunity, By 8-15 Years, 2021-2031 (USD Billion)
Figure 20: Global Toys Market Size, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 21: Global Toys Market Absolute Opportunity, By 15 Years and Above, 2021-2031 (USD Billion)
Figure 22: Global Toys Market Size, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 23: Global Toys Market Absolute Opportunity, By E-Commerce, 2021-2031 (USD Billion)
Figure 24: Global Toys Market Size, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 25: Global Toys Market Absolute Opportunity, By Supermarkets, 2021-2031 (USD Billion)
Figure 26: Global Toys Market Size, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 27: Global Toys Market Absolute Opportunity, By Traditional Stores, 2021-2031 (USD Billion)
Figure 28: Global Toys Market Size, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 29: Global Toys Market Absolute Opportunity, By Other Distribution Channels, 2021-2031 (USD Billion)
Figure 30: Americas Toys Market Size, By Value, 2021H-2031F (USD Billion)
Figure 31: Americas Toys Market Share, By Product Type, 2024 (%)
Figure 32: Americas Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 33: Americas Toys Market, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 34: Americas Toys Market, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 35: Americas Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 36: Americas Toys Market, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 37: Americas Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 38: Americas Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 39: Americas Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 40: Americas Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 41: Americas Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 42: Americas Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 43: Americas Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 44: Americas Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 45: United States Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 46: United States Toys Market Value, By Age, 2024 (USD Billion)
Figure 47: United States Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 48: United States Toys Market Share, By Age, By Value, 2024 (%)
Figure 49: United States Toys Market Share, By Distribution Channel, 2024 (%)
Figure 50: Canada Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 51: Canada Toys Market Value, By Age, 2024 (USD Billion)
Figure 52: Canada Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 53: Canada Toys Market Share, By Age, By Value, 2024 (%)
Figure 54: Canada Toys Market Share, By Distribution Channel, 2024 (%)
Figure 55: Brazil Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 56: Brazil Toys Market Value, By Age, 2024 (USD Billion)
Figure 57: Brazil Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 58: Brazil Toys Market Share, By Age, By Value, 2024 (%)
Figure 59: Brazil Toys Market Share, By Distribution Channel, 2024 (%)
Figure 60: Mexico Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 61: Mexico Toys Market Value, By Age, 2024 (USD Billion)
Figure 62: Mexico Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 63: Mexico Toys Market Share, By Age, By Value, 2024 (%)
Figure 64: Mexico Toys Market Share, By Distribution Channel, 2024 (%)
Figure 65: Rest of Americas Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 66: Rest of Americas Toys Market Value, By Age, 2024 (USD Billion)
Figure 67: Rest of Americas Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 68: Rest of Americas Toys Market Share, By Age, By Value, 2024 (%)
Figure 69: Rest of Americas Toys Market Share, By Distribution Channel, 2024 (%)
Figure 70: Europe Toys Market Size, By Value, 2021H-2031F (USD Billion)
Figure 71: Europe Toys Market Share, By Product Type, 2024 (%)
Figure 72: Europe Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 73: Europe Toys Market, By Infant and Pre-School Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 74: Europe Toys Market, By Construction Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 75: Europe Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 76: Europe Toys Market, By Outdoor and Sports Toys, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 77: Europe Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 78: Europe Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 79: Europe Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 80: Europe Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 81: Europe Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 82: Europe Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 83: Europe Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 84: Europe Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 85: United Kingdom Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 86: United Kingdom Toys Market Value, By Age, 2024 (USD Billion)
Figure 87: United Kingdom Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 88: United Kingdom Toys Market Share, By Age, By Value, 2024 (%)
Figure 89: United Kingdom Toys Market Share, By Distribution Channel, 2024 (%)
Figure 90: Germany Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 91: Germany Toys Market Value, By Age, 2024 (USD Billion)
Figure 92: Germany Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 93: Germany Toys Market Share, By Age, By Value, 2024 (%)
Figure 94: Germany Toys Market Share, By Distribution Channel, 2024 (%)
Figure 95: France Toys Market, By Value, 2021-2031 (USD Billion & CAGR
Figure 96: France Toys Market Value, By Age, 2024 (USD Billion)
Figure 97: France Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 98: France Toys Market Share, By Age, By Value, 2024 (%)
Figure 99: France Toys Market Share, By Distribution Channel, 2024 (%)
Figure 100: Italy Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 101: Italy Toys Market Value, By Age, 2024 (USD Billion)
Figure 102: Italy Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 103: Italy Toys Market Share, By Age, By Value, 2024 (%)
Figure 104: Italy Toys Market Share, By Distribution Channel, 2024 (%)
Figure 105: Netherlands Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 106: Netherlands Toys Market Value, By Age, 2024 (USD Billion)
Figure 107: Netherlands Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 108: Netherlands Toys Market Share, By Age, By Value, 2024 (%)
Figure 109: Netherlands Toys Market Share, By Distribution Channel, 2024 (%)
Figure 110: Spain Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 111: Spain Toys Market Value, By Age, 2024 (USD Billion)
Figure 112: Spain Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 113: Spain Toys Market Share, By Age, By Value, 2024 (%)
Figure 114: Spain Toys Market Share, By Distribution Channel, 2024 (%)
Figure 115: Nordic Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 116: Nordic Toys Market Value, By Age, 2024 (USD Billion)
Figure 117: Nordic Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 118: Nordic Toys Market Share, By Age, By Value, 2024 (%)
Figure 119: Nordic Toys Market Share, By Distribution Channel, 2024 (%)
Figure 120: Rest of Europe Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 121: Rest of Europe Toys Market Value, By Age, 2024 (USD Billion)
Figure 122: Rest of Europe Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 123: Rest of Europe Toys Market Share, By Age, By Value, 2024 (%)
Figure 124: Rest of Europe Toys Market Share, By Distribution Channel, 2024 (%)
Figure 125: Asia Pacific Toys Market Size, By Value, 2021H-2031F (USD Billion)
Figure 126: Asia Pacific Toys Market Share, By Product Type, 2024 (%)
Figure 127: Asia Pacific Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 128: Asia Pacific Toys Market, By Infant and Pre-School Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 129: Asia Pacific Toys Market, By Construction Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 130: Asia Pacific Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 131: Asia Pacific Toys Market, By Outdoor and Sports Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 132: Asia Pacific Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 133: Asia Pacific Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 134: Asia Pacific Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 135: Asia Pacific Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 136: Asia Pacific Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 137: Asia Pacific Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 138: Asia Pacific Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 139: Asia Pacific Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 140: China Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 141: China Toys Market Value, By Age, 2024 (USD Billion)
Figure 142: China Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 143: China Toys Market Share, By Age, By Value, 2024 (%)
Figure 144: China Toys Market Share, By Distribution Channel, 2024 (%)
Figure 145: Japan Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 146: Japan Toys Market Value, By Age, 2024 (USD Billion)
Figure 147: Japan Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 148: Japan Toys Market Share, By Age, By Value, 2024 (%)
Figure 149: Japan Toys Market Share, By Distribution Channel, 2024 (%)
Figure 150: South Korea Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 151: South Korea Toys Market Value, By Age, 2024 (USD Billion)
Figure 152: South Korea Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 153: South Korea Toys Market Share, By Age, By Value, 2024 (%)
Figure 154: South Korea Toys Market Share, By Distribution Channel, 2024 (%)
Figure 155: India Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 156: India Toys Market Value, By Age, 2024 (USD Billion)
Figure 157: India Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 158: India Toys Market Share, By Age, By Value, 2024 (%)
Figure 159: India Toys Market Share, By Distribution Channel, 2024 (%)
Figure 160: Australia Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 161: Australia Toys Market Value, By Age, 2024 (USD Billion)
Figure 162: Australia Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 163: Australia Toys Market Share, By Age, By Value, 2024 (%)
Figure 164: Australia Toys Market Share, By Distribution Channel, 2024 (%)
Figure 165: Singapore Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 166: Singapore Toys Market Value, By Age, 2024 (USD Billion)
Figure 167: Singapore Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 168: Singapore Toys Market Share, By Age, By Value, 2024 (%)
Figure 169: Singapore Toys Market Share, By Distribution Channel, 2024 (%)
Figure 170: Rest of Asia Pacific Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 171: Rest of Asia Pacific Toys Market Value, By Age, 2024 (USD Billion)
Figure 172: Rest of Asia Pacific Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 173: Rest of Asia Pacific Toys Market Share, By Age, By Value, 2024 (%)
Figure 174: Rest of Asia Pacific Toys Market Share, By Distribution Channel, 2024 (%)
Figure 175: Middle East and Africa Toys Market Size, By Value, 2021H-2031F (USD Billion)
Figure 176: Middle East and Africa Toys Market Share, By Product Type, 2024 (%)
Figure 177: Middle East and Africa Toys Market, By Games and Puzzles, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 178: Middle East and Africa Toys Market, By Infant and Pre-School Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 179: Middle East and Africa Toys Market, By Construction Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 180: Middle East and Africa Toys Market, By Dolls and Accessories, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 181: Middle East and Africa Toys Market, By Outdoor and Sports Toy, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 182: Middle East and Africa Toys Market, By Other Product Types, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 183: Middle East and Africa Toys Market, By 0-8 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 184: Middle East and Africa Toys Market, By 8-15 Years, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 185: Middle East and Africa Toys Market, By 15 Years and Above, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 186: Middle East and Africa Toys Market, By E-Commerce, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 187: Middle East and Africa Toys Market, By Supermarkets, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 188: Middle East and Africa Toys Market, By Traditional Stores, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 189: Middle East and Africa Toys Market, By Other Distribution Channels, By Value, 2021H-2031F (USD Billion & CAGR)
Figure 190: GCC Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 191: GCC Toys Market Value, By Age, 2024 (USD Billion)
Figure 192: GCC Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 193: GCC Toys Market Share, By Age, By Value, 2024 (%)
Figure 194: GCC Toys Market Share, By Distribution Channel, 2024 (%)
Figure 195: North Africa Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 196: North Africa Toys Market Value, By Age, 2024 (USD Billion)
Figure 197: North Africa Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 198: North Africa Toys Market Share, By Age, By Value, 2024 (%)
Figure 199: North Africa Toys Market Share, By Distribution Channel, 2024 (%)
Figure 200: South Africa Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 201: South Africa Toys Market Value, By Age, 2024 (USD Billion)
Figure 202: South Africa Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 203: South Africa Toys Market Share, By Age, By Value, 2024 (%)
Figure 204: South Africa Toys Market Share, By Distribution Channel, 2024 (%)
Figure 205: Rest of Middle East and Africa Toys Market, By Value, 2021-2031 (USD Billion & CAGR)
Figure 206: Rest of Middle East and Africa Toys Market Value, By Age, 2024 (USD Billion)
Figure 207: Rest of Middle East and Africa Toys Market Share, By Product Type, By Value, 2024 (%)
Figure 208: Rest of Middle East and Africa Toys Market Share, By Age, By Value, 2024 (%)
Figure 209: Rest of Middle East and Africa Toys Market Share, By Distribution Channel, 2024 (%)
Figure 210: Market Share of Prominent Companies of Toys Market, 2024 (%)
Figure 211: Lego Revenue, 2022-2024 (USD Million)
Figure 212: Lego Revenue, By Geographical Segments, 2024 (%)
Figure 213: Lego Revenue, By Product Segment, 2024 (%)
Figure 214: Mattel Revenue, 2022-2024 (USD Million)
Figure 215: Mattel Revenue, By Geographical Segments, 2024 (%)
Figure 216: Hasbro Revenue, 2020-2024 (USD Million)
Figure 217: Hasbro Revenue, By Geographical Segments, 2024 (%)
Figure 218: Hasbro Revenue, By Product Segment, 2024 (%)
Figure 219: Bandai Namco Revenue, 2020-2024 (USD Million)
Figure 220: Bandai Namco Revenue, By Geographical Segments, 2024 (%)
Figure 221: Bandai Namco Revenue, By Product Segment, 2024 (%)
List of Tables
Table A1: Global Impact of Macro Economic Factors, By Region
Table A2: United States Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A3: United States Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A4: United States Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A5: United States Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A6: United States Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A7: United States Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A8: Canada Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A9: Canada Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A10: Canada Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A11: Canada Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A12: Canada Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A13: Canada Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A14: Brazil Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A15: Brazil Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A16: Brazil Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A17: Brazil Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A18: Brazil Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A19: Brazil Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A20: Mexico Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A21: Mexico Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A22: Mexico Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A23: Mexico Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A24: Mexico Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A25: Mexico Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A26: Rest of Americas Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A27: Rest of Americas Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A28: Rest of Americas Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A29: Rest of Americas Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A30: Rest of Americas Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A31: Rest of Americas Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A32: United Kingdom Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A33: United Kingdom Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A34: United Kingdom Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A35: United Kingdom Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A36: United Kingdom Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A37: United Kingdom Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A38: Germany Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A39: Germany Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A40: Germany Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A41: Germany Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A42: Germany Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A43: Germany Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A44: France Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A45: France Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A46: France Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A47: France Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A48: France Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A49: France Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A50: Italy Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A51: Italy Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A52: Italy Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A53: Italy Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A54: Italy Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A55: Italy Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A56: Netherlands Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A57: Netherlands Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A58: Netherlands Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A59: Netherlands Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A60: Netherlands Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A61: Netherlands Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A62: Spain Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A63: Spain Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A64: Spain Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A65: Spain Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A66: Spain Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A67: Spain Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A68: Nordic Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A69: Nordic Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A70: Nordic Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A71: Nordic Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A72: Nordic Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A73: Nordic Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A74: Rest of Europe Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A75: Rest of Europe Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A76: Rest of Europe Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A77: Rest of Europe Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A78: Rest of Europe Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A79: Rest of Europe Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A80: China Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A81: China Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A82: China Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A83: China Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A84: China Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A85: China Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A86: Japan Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A87: Japan Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A88: Japan Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A89: Japan Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A90: Japan Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A91: Japan Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A92: South Korea Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A93: South Korea Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A94: South Korea Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A95: South Korea Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A96: South Korea Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A97: South Korea Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A98: India Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A99: India Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A100: India Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A101: India Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A102: India Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A103: India Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A104: Australia Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A105: Australia Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A106: Australia Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A107: Australia Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A108: Australia Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A109: Australia Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A110: Singapore Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A111: Singapore Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A112: Singapore Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A113: Singapore Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A114: Singapore Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A115: Singapore Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A116: Rest of Asia Pacific Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A117: Rest of Asia Pacific Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A118: Rest of Asia Pacific Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A119: Rest of Asia Pacific Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A120: Rest of Asia Pacific Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A121: Rest of Asia Pacific Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A122: GCC Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A123: GCC Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A124: GCC Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A125: GCC Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A126: GCC Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A127: GCC Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A128: North Africa Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A129: North Africa Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A130: North Africa Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A131: North Africa Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A132: North Africa Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A133: North Africa Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A134: South Africa Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A135: South Africa Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A136: South Africa Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A137: South Africa Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A138: South Africa Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A139: South Africa Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A140: Rest of Middle East and Africa Toys Market, By Product Type, By Value, 2021-2024 (USD Billion)
Table A141: Rest of Middle East and Africa Toys Market, By Product Type, By Value, 2025-2031 (USD Billion)
Table A142: Rest of Middle East and Africa Toys Market, By Age, By Value, 2021-2024 (USD Billion)
Table A143: Rest of Middle East and Africa Toys Market, By Age, By Value, 2025-2031 (USD Billion)
Table A144: Rest of Middle East and Africa Toys Market, By Distribution Channel, By Value, 2021-2024 (USD Billion)
Table A145: Rest of Middle East and Africa Toys Market, By Distribution Channel, By Value, 2025-2031 (USD Billion)
Table A146: Lego Key Company Financials, 2020-2024
Table A147: Mattel Key Company Financials, 2020-2024
Table A148: Hasbro Key Company Financials, 2020-2024
Table A149: Bandai Namco Key Company Financials, 2020-2024

Companies Mentioned

  • The Lego Group
  • Mattel Inc.
  • Hasbro Inc.
  • Bandai Namco Holdings Inc.
  • MGA Entertainment
  • Horst Brandstätter Group
  • Melissa and Doug LLC

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About the Toys Market

The Toys market is a sector of the consumer goods industry that produces and sells toys and games for children and adults. Toys are typically made from a variety of materials, including plastic, wood, metal, and fabric. They can be educational, recreational, or both. Toys can be used to stimulate creativity, imagination, and physical activity. The Toys market is highly competitive, with a wide range of companies offering products for different age groups and interests. Some of the major players in the market include Hasbro, Mattel, Lego, Spin Master, and Jakks Pacific. These companies produce a variety of toys, from traditional board games to action figures and dolls. They also produce video games, electronic toys, and other interactive products. In addition to these large companies, there are also many smaller, independent toy makers that specialize in niche products. These companies often focus on creating unique, high-quality toys that appeal to a specific audience. Examples of these companies include WowWee, Wow Stuff, and Wowzer. Show Less Read more

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