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Television Analytics Market by Platform (Cable, IPTV, OTT), Device Type (Connected Device, Set Top Box, Smart TV), Content Type, Advertising Model, End User - Global Forecast 2025-2030- Product Image
Television Analytics Market by Platform (Cable, IPTV, OTT), Device Type (Connected Device, Set Top Box, Smart TV), Content Type, Advertising Model, End User - Global Forecast 2025-2030- Product Image
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Television Analytics Market by Platform (Cable, IPTV, OTT), Device Type (Connected Device, Set Top Box, Smart TV), Content Type, Advertising Model, End User - Global Forecast 2025-2030

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  • 186 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 5889123
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
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The television analytics market is evolving rapidly, driven by technological innovation and the convergence of traditional broadcast with digital streaming. Senior leaders must harness data-centric strategies that unify audience insights across platforms to maintain a competitive edge in a landscape marked by ongoing shifts in viewing behaviors and regulatory frameworks.

Market Snapshot: Television Analytics Market Growth Trends

The television analytics market grew from USD 2.60 billion in 2024 to USD 3.06 billion in 2025 and is projected to reach USD 6.69 billion by 2030, advancing at a CAGR of 17.02%. This strong upward trajectory reflects increasing demand for real-time audience measurement, the proliferation of streaming services, and the strategic importance of unified analytics solutions enabling cross-platform content and advertising optimization.

Scope & Segmentation of the Television Analytics Market

This report delivers a detailed examination of the television analytics ecosystem, providing insights by segment, geography, and technology trends.

  • Platform: Cable, IPTV, OTT (Advertising VOD, Subscription VOD, Transactional VOD), Satellite
  • Device Type: Connected Device (Gaming Console, Media Player, Streaming Stick), Set Top Box (Cable Box, IPTV Box, Satellite Box), Smart TV (Android TV, Roku OS, Tizen, WebOS)
  • Content Type: Live TV, PPV, Time-Shifted, VOD (Ad-Supported VOD, Subscription VOD, Transactional VOD)
  • Advertising Model: Advertising (Mid-Roll, Post-Roll, Pre-Roll), Hybrid, Subscription (Annual, Monthly)
  • End User: Commercial (Healthcare, Hospitality, Retail), Residential (Multi Family, Single Family)
  • Regions: Americas (United States [California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio], Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (United Kingdom, Germany, France, Russia, Italy, Spain, United Arab Emirates, Saudi Arabia, South Africa, Denmark, Netherlands, Qatar, Finland, Sweden, Nigeria, Egypt, Turkey, Israel, Norway, Poland, Switzerland), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Philippines, Malaysia, Singapore, Vietnam, Taiwan)
  • Companies Covered: Nielsen Holdings plc, Comscore Inc., Kantar Group Ltd., iSpot.tv Inc., Samba TV Inc., Alphonso Inc., TVSquared Limited, Innovid Corp., Amobee Inc., Xperi Corporation

Key Takeaways for Senior Decision-Makers

  • Integrated analytics frameworks now reconcile data from legacy cable, OTT, and emerging video standards for a unified view of audiences.
  • AI and machine learning innovations allow real-time segmentation, enhancing campaign personalization and ad performance optimization.
  • Privacy regulations continue to drive the adoption of privacy-centric measurement and data models across regions.
  • The shift to hybrid monetization and subscription models increases the complexity of revenue attribution, requiring advanced analytics solutions.
  • Strategic alliances and M&A activity are reshaping competition, enabling technology vendors to combine capabilities across measurement, attribution, and dashboarding.
  • Regional factors—from broadband infrastructure investment in Asia-Pacific to mobile-first patterns in EMEA—influence customization needs for analytics tools.

Tariff Impact: Regulatory Changes Affecting Television Analytics Supply Chains

In 2025, renewed United States tariffs increased import costs for hardware components, affecting set-top box and smart device manufacturing. Software providers relying on offshore expertise have faced indirect operational pressure, leading to accelerated automation and shifts in supplier networks. Organizations are adopting domestic alliances and optimizing hardware design to boost supply chain resilience and mitigate future tariff-related disruptions.

Methodology & Data Sources

This analysis uses a hybrid research methodology, combining primary interviews with senior industry stakeholders and targeted end-user surveys. Comprehensive secondary research draws from regulatory filings, technical white papers, and current compliance guidelines. Triangulation ensures high data integrity and minimizes bias, while validation protocols verify the robustness of findings.

Why This Report Matters for Market Leaders

  • Provides a holistic view of evolving television analytics strategies, segmented by technology, platform, and geography for targeted decision making.
  • Enables detailed competitive benchmarking of leading analytics companies, highlighting innovation trajectories and strategic partnerships.
  • Delivers actionable recommendations on privacy strategies, AI integration, and supply chain design, equipping executives to future-proof analytics investments and operations.

Conclusion

The television analytics sector is navigating rapid convergence, heightened regulatory oversight, and continuous digital innovation. Executives leveraging cross-platform insights and adaptive strategies will position their organizations for sustained growth and a dynamic competitive landscape.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Rapid adoption of addressable television advertising enabling hyper-targeted campaigns across linear and streaming platforms
5.2. Emergence of binge release strategies shifting viewer engagement and subscription retention metrics in SVOD services
5.3. Integration of artificial intelligence in content recommendation engines optimizing personalized viewing experiences across devices
5.4. Growing influence of short-form video consumption on traditional broadcast viewership and advertising revenue allocation models
5.5. Surge in FAST channel launches providing ad-supported free streaming alternatives and reshaping audience fragmentation patterns
5.6. Implementation of 5G home broadband accelerating cloud-based streaming quality and real-time interactive television applications
5.7. Adoption of second-screen social engagement features boosting real-time viewer participation and brand partnership opportunities
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Television Analytics Market, by Platform
8.1. Introduction
8.2. Cable
8.3. IPTV
8.4. OTT
8.4.1. Advertising VOD
8.4.2. Subscription VOD
8.4.3. Transactional VOD
8.5. Satellite
9. Television Analytics Market, by Device Type
9.1. Introduction
9.2. Connected Device
9.2.1. Gaming Console
9.2.2. Media Player
9.2.3. Streaming Stick
9.3. Set Top Box
9.3.1. Cable Box
9.3.2. IPTV Box
9.3.3. Satellite Box
9.4. Smart TV
9.4.1. Android TV
9.4.2. Roku OS
9.4.3. Tizen
9.4.4. WebOS
10. Television Analytics Market, by Content Type
10.1. Introduction
10.2. Live TV
10.3. PPV
10.4. Time-Shifted
10.5. VOD
10.5.1. Ad-Supported VOD
10.5.2. Subscription VOD
10.5.3. Transactional VOD
11. Television Analytics Market, by Advertising Model
11.1. Introduction
11.2. Advertising
11.2.1. Mid-Roll
11.2.2. Post-Roll
11.2.3. Pre-Roll
11.3. Hybrid
11.4. Subscription
11.4.1. Annual
11.4.2. Monthly
12. Television Analytics Market, by End User
12.1. Introduction
12.2. Commercial
12.2.1. Healthcare
12.2.2. Hospitality
12.2.3. Retail
12.3. Residential
12.3.1. Multi Family
12.3.2. Single Family
13. Americas Television Analytics Market
13.1. Introduction
13.2. United States
13.3. Canada
13.4. Mexico
13.5. Brazil
13.6. Argentina
14. Europe, Middle East & Africa Television Analytics Market
14.1. Introduction
14.2. United Kingdom
14.3. Germany
14.4. France
14.5. Russia
14.6. Italy
14.7. Spain
14.8. United Arab Emirates
14.9. Saudi Arabia
14.10. South Africa
14.11. Denmark
14.12. Netherlands
14.13. Qatar
14.14. Finland
14.15. Sweden
14.16. Nigeria
14.17. Egypt
14.18. Turkey
14.19. Israel
14.20. Norway
14.21. Poland
14.22. Switzerland
15. Asia-Pacific Television Analytics Market
15.1. Introduction
15.2. China
15.3. India
15.4. Japan
15.5. Australia
15.6. South Korea
15.7. Indonesia
15.8. Thailand
15.9. Philippines
15.10. Malaysia
15.11. Singapore
15.12. Vietnam
15.13. Taiwan
16. Competitive Landscape
16.1. Market Share Analysis, 2024
16.2. FPNV Positioning Matrix, 2024
16.3. Competitive Analysis
16.3.1. Nielsen Holdings plc
16.3.2. Comscore, Inc.
16.3.3. Kantar Group Ltd.
16.3.4. iSpot.tv, Inc.
16.3.5. Samba TV, Inc.
16.3.6. Alphonso, Inc.
16.3.7. TVSquared Limited
16.3.8. Innovid Corp.
16.3.9. Amobee, Inc.
16.3.10. Xperi Corporation
17. ResearchAI
18. ResearchStatistics
19. ResearchContacts
20. ResearchArticles
21. Appendix
List of Figures
FIGURE 1. TELEVISION ANALYTICS MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2030 (%)
FIGURE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2030 (%)
FIGURE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2030 (%)
FIGURE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 16. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 18. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 24. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 25. TELEVISION ANALYTICS MARKET: RESEARCHAI
FIGURE 26. TELEVISION ANALYTICS MARKET: RESEARCHSTATISTICS
FIGURE 27. TELEVISION ANALYTICS MARKET: RESEARCHCONTACTS
FIGURE 28. TELEVISION ANALYTICS MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. TELEVISION ANALYTICS MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2025-2030 (USD MILLION)
TABLE 109. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
TABLE 110. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2025-2030 (USD MILLION)
TABLE 111. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 112. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 113. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 114. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 115. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2018-2024 (USD MILLION)
TABLE 116. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2025-2030 (USD MILLION)
TABLE 117. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2018-2024 (USD MILLION)
TABLE 118. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2025-2030 (USD MILLION)
TABLE 119. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 120. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 121. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 122. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 123. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 124. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 125. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 126. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 127. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 128. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 129. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 130. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 131. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 132. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 133. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 134. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 135. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 136. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 137. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 138. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 139. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 140. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 141. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 142. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 143. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 144. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 145. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 146. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 147. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 148. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 149. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 150. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 151. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 152. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 153. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 154. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 155. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 156. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 157. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 158. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 159. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 160. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 161. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 162. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 163. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 164. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 165. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 166. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 167. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 168. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 169. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 170. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 171. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 172. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 173. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 174. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 175. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 176. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 177. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 178. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 179. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 180. UNITED STATES TELEVISION ANALYTICS MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 181. CANADA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 182. CANADA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 183. CANADA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 184. CANADA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 185. CANADA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 186. CANADA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 187. CANADA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 188. CANADA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 189. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 190. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 191. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 192. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 193. CANADA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 194. CANADA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 195. CANADA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 196. CANADA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 197. CANADA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 198. CANADA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 199. CANADA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 200. CANADA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 201. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 202. CANADA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 203. CANADA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 204. CANADA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 205. CANADA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 206. CANADA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 207. CANADA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 208. CANADA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 209. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 210. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 211. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 212. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 213. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 214. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 215. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 216. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 217. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 218. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 219. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 220. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 221. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 222. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 223. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 224. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 225. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 226. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 227. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 228. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 229. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 230. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 231. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 232. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 233. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 234. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 235. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 236. MEXICO TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 237. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 238. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 239. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 240. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 241. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 242. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 243. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 244. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 245. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 246. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 247. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 248. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 249. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 250. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 251. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 252. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 253. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 254. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 255. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 256. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 257. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 258. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 259. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 260. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 261. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 262. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 263. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 264. BRAZIL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 265. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 266. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 267. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 268. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 269. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 270. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 271. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 272. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 273. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 274. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 275. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 276. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 277. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 278. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 279. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 280. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 281. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 282. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 283. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 284. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 285. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 286. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 287. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 288. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 289. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 290. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 291. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 292. ARGENTINA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 293. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 294. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 295. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 296. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 297. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 298. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 299. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 300. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 301. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 302. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 303. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 304. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 305. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 306. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 307. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 308. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 309. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 310. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2030 (USD MILLION)
TABLE 311. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
TABLE 312. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2030 (USD MILLION)
TABLE 313. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
TABLE 314. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2030 (USD MILLION)
TABLE 315. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
TABLE 316. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2030 (USD MILLION)
TABLE 317. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
TABLE 318. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2030 (USD MILLION)
TABLE 319. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
TABLE 320. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2030 (USD MILLION)
TABLE 321. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 322. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 323. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 324. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 325. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
TABLE 326. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2030 (USD MILLION)
TABLE 327. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
TABLE 328. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2030 (USD MILLION)
TABLE 329. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
TABLE 330. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2030 (USD MILLION)
TABLE 331. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
TABLE 332. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2030 (USD MILLION)
TABLE 333. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
TABLE 334. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2030 (USD MILLION)
TABLE 335. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
TABLE 336. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2030 (USD MILLION)
TABLE 337. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
TABLE 338. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2030 (USD MILLION)
TABLE 339. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
TABLE 340. UNITED KINGDOM TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODE

Samples

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Companies Mentioned

The companies profiled in this Television Analytics market report include:
  • Nielsen Holdings plc
  • Comscore, Inc.
  • Kantar Group Ltd.
  • iSpot.tv, Inc.
  • Samba TV, Inc.
  • Alphonso, Inc.
  • TVSquared Limited
  • Innovid Corp.
  • Amobee, Inc.
  • Xperi Corporation

Table Information

Report AttributeDetails
No. of Pages186
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 3.06 Billion
Forecasted Market Value ( USD ) by 2030 $ 6.69 Billion
Compound Annual Growth Rate17.0%
Regions CoveredGlobal
No. of Companies Mentioned11

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About the TV Analytics Market

The TV Analytics market within the context of Cable Television is a rapidly growing industry that provides insights into the viewing habits of cable subscribers. It is used to measure the effectiveness of advertising campaigns, optimize content delivery, and improve customer experience. TV Analytics solutions are used to track viewership, analyze trends, and identify opportunities for growth. They provide insights into the preferences of viewers, allowing cable providers to tailor their offerings to meet the needs of their customers. TV Analytics solutions are used by cable providers, broadcasters, and advertisers to gain a better understanding of their audiences. Companies in the market include Nielsen, comScore, Kantar, TiVo, and Rentrak. Show Less Read more

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