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Tissue and Hygiene in the United Arab Emirates

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    Report

  • 52 Pages
  • March 2025
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2492332
In 2024, tissue and hygiene in the United Arab Emirates was influenced by inflation, changing consumer habits and intense competition. Private label gained notable share, driven by affordability and common distribution, alongside important innovations in sustainable and multifunctional products. E-commerce’s growth and the increasing popularity of eco-friendly products considerably influenced industry strategies and corporate decision-making.

The Tissue and Hygiene in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising retail prices influence consumer spending
  • Procter & Gamble maintains strong leadership with established brand
  • Growing consumer preference for eco-friendly alternatives against traditional products
PROSPECTS AND OPPORTUNITIES
  • Steady growth to be driven by affordability and innovation
  • Sustainability anticipated to be a key strategy for manufacturers
  • Expansion of premium segment alongside greater adoption of e-commerce
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance despite inflationary pressures
  • Procter & Gamble retains lead as Pampers enjoys brand strength and availability
  • E-commerce’s continues to make gains as distribution channel for nappies/diapers/pants
PROSPECTS AND OPPORTUNITIES
  • Positive performance for nappies/diapers/pants over the forecast period
  • E-commerce set to gain ground as a key channel for nappies/diapers/pants
  • Category expected to experience premiumisation trend
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate/heavy adult incontinence maintains dominance
  • Fine Hygienic Paper maintains leadership of retail adult incontinence
  • Pharmacies caters for specialised incontinence needs
PROSPECTS AND OPPORTUNITIES
  • Rising retail volumes reflect increasing awareness and availability
  • Convenience and privacy to drive stronger online adoption
  • Sustainability as a market priority
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby wipes maintains category lead
  • Carrefour’s private label gains traction with competitive pricing, as Johnson’s Baby retains consumer trust despite increasing competition
  • Retail e-commerce makes notable gains
PROSPECTS AND OPPORTUNITIES
  • Solid growth over the forecast period driven by baby wipes
  • Retail e-commerce set to play increasingly crucial role in distribution
  • Innovation will remain key for manufacturers of wipes
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low unit price growth supports stronger volume performance in 2024
  • Olayan Kimberly-Clark Arabia Co retains lead but private label makes gains
  • Dominant hypermarkets loses notable share to retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Steady demand for facial tissues to drive overall category growth
  • Omnichannel strategies on the rise among retailers
  • Innovation to focus on functionality and sustainability
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pricing pressures grow as brands compete with cost-effective options
  • Rising demand for AFH adult incontinence from healthcare
  • Sustainability concerns increasingly influence product development
PROSPECTS AND OPPORTUNITIES
  • AFH boxed facial tissues set to remain a large and dynamic category
  • E-commerce platforms are set to expand their share in away-from-home tissue
  • Innovation will emphasise thinner, highly absorbent tissues
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029