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Soft Drinks in the United Arab Emirates

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    Report

  • 83 Pages
  • November 2023
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2359803
Demand for soft drinks in the United Arab Emirates (in both off-trade and on-trade channels) is growing in 2023, despite global economic challenges. The purchasing power of most local consumers remains high, as a major proportion of the population consists of highly qualified expatriates and affluent tourists, who are not particularly sensitive to pricing.

The Soft Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in the United Arab Emirates
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health concerns continue to drive demand for reduced sugar carbonates
  • Global launches of small cans of carbonates are gaining popularity in local market
  • On-trade volume sales stabilise in 2023 after extraordinary growth in 2022
PROSPECTS AND OPPORTUNITIES
  • Carbonates will face competition from sparkling flavoured bottled water, among other alternatives
  • Cola carbonates will remain a key product with fastest growth
  • Flavoured cola set to become increasingly popular
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Private label is starting to penetrate juice in the United Arab Emirates
  • More affordable brands and products are gaining popularity
  • No added sugar juice is the new norm in the local market
PROSPECTS AND OPPORTUNITIES
  • 100% juice set to continue replacing demand for juice drinks and nectars
  • Different e-commerce options set to continue expanding
  • Juice brands to gradually adopt sustainable packaging
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Private label expands within off-trade bottled water
  • Greater variety of bottled water is evident in off-trade channels
  • Local hotels are moving towards creative sustainability
PROSPECTS AND OPPORTUNITIES
  • Stable bottled water consumption over the forecast period
  • Functional bottled water is set to further expand
  • Water sources from the air will become more widely available
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports drinks continues to outperform soft drinks as a whole
  • Premium price does not discourage consumption of sports drinks in local market
  • Increasing fragmentation as new brands enter
PROSPECTS AND OPPORTUNITIES
  • Demand for reduced sugar sports drinks expected to boom
  • Sports drinks will face strong competition from other categories
  • Potential for local brands to enter with trusted image and affordable prices
CATEGORY DATA
  • Table 118 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 119 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concerns that energy drinks are attracting a large younger audience
  • Reduced sugar energy drinks gain greater presence within category
  • Red Bull now dominates energy drinks using local marketing strategy
PROSPECTS AND OPPORTUNITIES
  • At-home consumption likely to continue due to hybrid working measures
  • Futher fragmentation of energy drinks expected over the forecast period
  • Energy drinks to offer more varied functionality as brands explore ingredients
CATEGORY DATA
  • Table 81 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concentrates is the only declining category within soft drinks
  • Concentrates mostly sold on promotion during Ramadan
  • Powder concentrates is starting to see emergence of private label
PROSPECTS AND OPPORTUNITIES
  • Powder concentrates likely to lose considerable volume share over forecast period
  • Reduced sugar trend is fading in concentrates
  • Functionality and health claims will continue to feature on packaging
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 130 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 131 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 133 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 134 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 137 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 138 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 139 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 140 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 142 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 143 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 144 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea is one of the fastest growing categories within soft drinks
  • Reduced sugar still RTD tea is in high demand
  • Lipton retains convincing leadership of RTD tea
PROSPECTS AND OPPORTUNITIES
  • RTD tea to become increasingly fragmented with regional brands emerging
  • Sustainable packaging will soon become the new norm for RTD tea
  • More exciting flavours are expected to enter the local market
CATEGORY DATA
  • Table 93 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 94 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 97 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 98 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 99 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 100 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 101 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 102 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 103 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Despite high price, RTD coffee continues to demonstrate dynamic growth
  • The trend for healthier RTD coffee is emerging with limited off-trade success
  • Starbucks retains dominance of RTD coffee in the local market
PROSPECTS AND OPPORTUNITIES
  • RTD coffee to become increasingly fragmented with several strong players entering
  • RTD coffee brands are set to operate within one price segment
  • With health benefits and product variety, RTD coffee will start competing more strongly with other soft drinks
CATEGORY DATA
  • Table 106 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 107 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
ASIAN SPECIALITY DRINKS IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Asian specialty drinks emerges locally in 2023
  • Asian specialty drinks perceived as a type of juice drink
PROSPECTS AND OPPORTUNITIES
  • Asian specialty drinks expected to record solid growth from low base
  • Channel expansion is expected over the forecast period