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Alcoholic Drinks Packaging in the United Kingdom

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    Report

  • 12 Pages
  • October 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 1576335
After three years of decline, following the pandemic-induced sales spike seen in 2020, the UK alcoholic drinks packaging market returned to positive growth in 2024, with unit volumes increasing by 4% in this year. There was a noticeable rising preference for premium products in the UK in 2024 - with more consumers enjoying social occasions at home, brands such as Igneous Gin focused on enhancing the drinking experience through visually distinctive and giftable packaging.

This Alcoholic Drinks Packaging in United Kingdom report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Rising in-home consumption and sustainability drive growth in UK alcoholic drinks packaging
  • Metal cans continue to hold a slight lead over glass bottles in alcohol packaging in the UK
  • Paper-based bottle innovation marks a step towards sustainable alcohol packaging
PROSPECTS AND OPPORTUNITIES
  • Rising demand for RTDs and premium giftable drinks fuelling packaging growth in the UK
  • The 330ml pack is expected to become the leading size over the forecast period
DISCLAIMER