Baby and Child-Specific Products in the United Kingdom

Value sales of baby and child-specific products increased modestly in current terms in the UK in 2024, but growth was significantly weaker than in the previous year, as unit price increases were smaller. Price increases, alongside premiumisation and innovation, have recently been crucial to the category’s growth as consumer demand continues to dwindle as a result of falling birth rates, which naturally impact the performance of baby and child-specific products in volume terms.

The Baby and Child-specific Products in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby and Child-specific Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.