Adult Stores in the US - Industry Market Research Report

Growth potential: Growing social acceptance of adult paraphernalia will further boost industry sales

The Adult Stores industry has grown even as escalating external competition from online and mainstream adult product retailers have pressured growth. The widespread acceptance of sex paraphernalia and increased sexuality on TV have helped boost demand for industry stores. While mandated store closures caused by the COVID-19 pandemic temporarily shifted demand to online channels, industry revenue bounced back as consumers looked to the industry in light of restrictions on many forms of entertainment. As a result, industry revenue is forecast to increase at a CAGR of 7.0% to $15.8 billion over the five years to 2023, including growth of 4.5% during the current year.

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines, sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.