The alternative lending in this region is expected to grow by 11.4% on an annual basis to reach US$284.52 billion in 2024.
Medium to long term growth story of alternative lending in United States remains strong. Alternative lending adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.4% during 2024-2028. The alternative lending market in the country will increase from US$255.39 billion in 2023 to reach US$378.61 billion by 2028.
The alternative lending sector in the U.S. is experiencing robust growth, driven by demand for flexible financing and advancements in technology. Key developments include significant funding, innovative product launches, and strategic partnerships that enhance lending capabilities. Mergers and acquisitions reflect ongoing consolidation and investment in technology. Regulatory changes are tightening oversight, emphasizing transparency, consumer protection, and risk management. As the sector evolves, it must balance innovation with regulatory compliance to sustain its growth trajectory.
Nova Credit Introduces Nova Credit Platform - In March 2024, Nova Credit launched its Nova Credit Platform, which aims to transform how lenders manage and analyze consumer credit data. This will enable them to make more informed lending decisions and reach underserved borrowers.
BNY Mellon and CIFC Partnership Expansion - In March 2024, BNY Mellon announced expanding its partnership with CIFC, a specialist in alternative credit. This collaboration allows BNY Mellon Investment Management to access CIFC's U.S. direct lending strategy, which aims to serve clients across Europe, the Middle East, Africa, and Asia-Pacific.
This partnership highlights the increasing demand for private capital, particularly for underserved European markets.
JPMorgan Chase and FS Investments / Octagon Credit Investors - JPMorgan Chase was reportedly forming partnerships with FS Investments and Octagon Credit Investors. These partnerships are intended to broaden JPMorgan's private credit efforts, reflecting a strategic move to enhance its offerings in the competitive alternative lending landscape.
Avantax and Cetera Financial Group: Cetera Financial Group, backed by Genstar Capital, acquired Avantax for about $1.2 billion. This acquisition is part of a broader trend where financial services firms merge to create more comprehensive service offerings and capitalize on synergies.
Apollo and Univar Solutions: Apollo Global Management completed a $5.7 billion acquisition of Univar Solutions, a significant move in the broader financial services landscape that includes alternative lending elements, particularly in supporting small and medium enterprises through enhanced service offerings.
Blackstone and Cvent: Blackstone's acquisition of Cvent for $4.1 billion also highlights the trend of private equity firms investing in technology-driven companies within the financial services sector, which includes alternative lending solutions.
Increased Regulatory Scrutiny: Federal banking regulators have indicated they will intensify scrutiny across the financial sector, including alternative lenders. This includes focusing on governance and risk management frameworks, particularly as nonbank entities like fintech companies increasingly offer financial products. The aim is to ensure consumer protection and mitigate risks associated with innovative lending practices.
Consumer Protection Emphasis: In 2024, regulators are expected to prioritize consumer protection, scrutinizing how new financial products and technologies impact consumers. This includes evaluating third-party risk management and partnerships with fintech firms, ensuring that consumer interests are safeguarded amid rapid innovation in the sector.
Potential for New Regulations: As the alternative lending market continues to evolve, further regulatory measures may be introduced. The industry is encouraged to self-regulate effectively to avoid more stringent government interventions similar to those seen after the 2008 financial crisis.
Focus on Transparency: The regulatory environment is also shifting towards requiring greater transparency in lending practices. This move aims to prevent the issues that contributed to past financial crises and ensure that all lending entities maintain high standards of transparency in their operations
This report provides a detailed data-centric analysis of the Alternative Lending industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Alternative Lending market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunity by type of payment instrument, loan types, and consumer behavior. In addition, it provides a snapshot of marketing objective and industry spend dynamics in United States. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Medium to long term growth story of alternative lending in United States remains strong. Alternative lending adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.4% during 2024-2028. The alternative lending market in the country will increase from US$255.39 billion in 2023 to reach US$378.61 billion by 2028.
The alternative lending sector in the U.S. is experiencing robust growth, driven by demand for flexible financing and advancements in technology. Key developments include significant funding, innovative product launches, and strategic partnerships that enhance lending capabilities. Mergers and acquisitions reflect ongoing consolidation and investment in technology. Regulatory changes are tightening oversight, emphasizing transparency, consumer protection, and risk management. As the sector evolves, it must balance innovation with regulatory compliance to sustain its growth trajectory.
Growth in the Alternative Lending Sector
Alternative lending in the United States has witnessed significant growth, driven by the increasing demand for flexible financing options from small to medium-sized businesses (SMBs). Digital lenders are capturing market share by offering streamlined application processes and relaxed qualification criteria compared to traditional banks, resulting in higher loan approval rates for borrowers. The alternative lending sector is anticipated to continue growing in the upcoming months as fintech companies innovate and adjust to changing market conditions. This expansion will probably be fueled by ongoing technological advancements and a shift in consumer preferences towards more accessible and efficient lending solutions.Key Developments in the Alternative Lending Sector
Product Launches and Innovations
LendingTree Secures $175 Million in Funding from Apollo Funds - In 2024, LendingTree, a leading online loan marketplace, secured $175 million in funding from Apollo Funds to expand its alternative lending offerings and enhance its technology platform.Nova Credit Introduces Nova Credit Platform - In March 2024, Nova Credit launched its Nova Credit Platform, which aims to transform how lenders manage and analyze consumer credit data. This will enable them to make more informed lending decisions and reach underserved borrowers.
Strategic Partnerships
Several key partnerships have emerged in the alternative lending sector in the USA, reflecting a trend of collaboration between traditional banks and fintech companies to enhance lending capabilities.BNY Mellon and CIFC Partnership Expansion - In March 2024, BNY Mellon announced expanding its partnership with CIFC, a specialist in alternative credit. This collaboration allows BNY Mellon Investment Management to access CIFC's U.S. direct lending strategy, which aims to serve clients across Europe, the Middle East, Africa, and Asia-Pacific.
This partnership highlights the increasing demand for private capital, particularly for underserved European markets.
JPMorgan Chase and FS Investments / Octagon Credit Investors - JPMorgan Chase was reportedly forming partnerships with FS Investments and Octagon Credit Investors. These partnerships are intended to broaden JPMorgan's private credit efforts, reflecting a strategic move to enhance its offerings in the competitive alternative lending landscape.
Mergers and Acquisitions
FIS and Worldpay: FIS sold a majority stake in its Worldpay Merchant Solutions business to GTCR for approximately $18.5 billion. This deal is one of the largest private equity transactions in fintech. It reflects ongoing consolidation in the alternative lending sector as firms seek to enhance their technological capabilities and market reach.Avantax and Cetera Financial Group: Cetera Financial Group, backed by Genstar Capital, acquired Avantax for about $1.2 billion. This acquisition is part of a broader trend where financial services firms merge to create more comprehensive service offerings and capitalize on synergies.
Apollo and Univar Solutions: Apollo Global Management completed a $5.7 billion acquisition of Univar Solutions, a significant move in the broader financial services landscape that includes alternative lending elements, particularly in supporting small and medium enterprises through enhanced service offerings.
Blackstone and Cvent: Blackstone's acquisition of Cvent for $4.1 billion also highlights the trend of private equity firms investing in technology-driven companies within the financial services sector, which includes alternative lending solutions.
Regulatory Changes
Finalization of Nonbank Lending Reporting Requirements: On May 22, 2024, U.S. federal banking regulators finalized new reporting requirements for bank loans and commitments to nonbank financial entities. This change aims to improve the banking system's understanding and supervision of credit concentrations and risks. The requirements will apply to insured depository institutions with over $10 billion in total assets, requiring them to disaggregate loans to various categories, including business credit intermediaries and private equity funds. These changes will take effect for the December 31, 2024 reporting period.Increased Regulatory Scrutiny: Federal banking regulators have indicated they will intensify scrutiny across the financial sector, including alternative lenders. This includes focusing on governance and risk management frameworks, particularly as nonbank entities like fintech companies increasingly offer financial products. The aim is to ensure consumer protection and mitigate risks associated with innovative lending practices.
Consumer Protection Emphasis: In 2024, regulators are expected to prioritize consumer protection, scrutinizing how new financial products and technologies impact consumers. This includes evaluating third-party risk management and partnerships with fintech firms, ensuring that consumer interests are safeguarded amid rapid innovation in the sector.
Potential for New Regulations: As the alternative lending market continues to evolve, further regulatory measures may be introduced. The industry is encouraged to self-regulate effectively to avoid more stringent government interventions similar to those seen after the 2008 financial crisis.
Focus on Transparency: The regulatory environment is also shifting towards requiring greater transparency in lending practices. This move aims to prevent the issues that contributed to past financial crises and ensure that all lending entities maintain high standards of transparency in their operations
This report provides a detailed data-centric analysis of the Alternative Lending industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Alternative Lending market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunity by type of payment instrument, loan types, and consumer behavior. In addition, it provides a snapshot of marketing objective and industry spend dynamics in United States. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The publisher’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth data-centric analysis of Alternative Lending industry in United States through 125 tables and 150 charts. Below is a summary of key market segments.United States Economic Indicators
- Gross Domestic Product at Current Prices
- Population
- Unbanked Population
- Unemployment Rate
- Loan Default Rate
United States Alternative Lending Market Size and Forecast
- Transaction Value
- Average Transaction Value
- Transaction Volume
United States Alternative Lending Market Size and Forecast by End User
- End User - Business
- End User - Consumer
United States Alternative Lending Market Size and Forecast by Finance Models
- P2P Marketplace Consumer Lending
- P2P Marketplace Business Lending
- P2P Marketplace Property Lending
- Balance Sheet Consumer Lending
- Balance Sheet Business Lending
- Balance Sheet Property Lending
- Invoice Trading
- Debt Based Securities
- Equity Based Crowd Funding
- Real Estate Crowd funding
United States Alternative Lending Market Size and Forecast by Payment Instrument - Transaction Value, Volume and Average Value
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
United States Alternative Lending Market Size and Forecast by Payment Instrument to Model
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Consumer Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Business Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to P2P Marketplace Property Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Consumer Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Business Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Balance Sheet Property Lending
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Invoice Trading
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Debt Based Securities
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Equity Based Crowd Funding
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
Alternative Lending Market Size and Forecast by Payment Instrument to Real Estate Crowd funding
- Cash
- Cheques
- Credit Transfer
- Direct Debits
- Debit Card
- Credit Card
- E- Money
United States Alternative Lending Market Size and Forecast by Loan Types
- B2C Loans
- Personal Loan
- Payroll Advance
- Home Improvement
- Education/Student Loans
- Point of Sale
- Auto Loans
- Medical Loans
- B2B Loans
- Lines of Credit
- Merchant Cash Advance
- Invoice Factoring
- Revenue Financing
United States Alternative Lending Analysis by Consumer Attitude and Behaviour
- By Age
- By Income
- Gender
Reasons to buy
- Gain a thorough understanding of the Alternative Lending market dynamics: Market opportunities, significant trends, and forecasting (2019 - 2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
- Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Alternative Lending markets.
- Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Alternative Lending industry.
- Through industry intelligence, forward-looking research of Alternative Lending market spend, and key opportunities in United States, develop proactive and profitable company plans.
Table of Contents
1. About this Report
2. United States Economic Indicators
3. United States Alternative Lending Industry Attractiveness
4. United States Alternative Lending Market Size and Forecast by End User
5. United States Alternative Lending Market Size and Forecast by Finance Models
6. United States Alternative Lending Market Size and Forecast by Payment Instrument
7. United States Alternative Lending Market Size and Forecast by Payment Instrument to Model
8. United States Alternative Lending Market Size and Forecast by Loan Types
9. United States Alternative Lending Analysis by Consumer Attitude and Behaviour
10. Further Reading
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 189 |
| Published | September 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 284.5 Billion |
| Forecasted Market Value ( USD | $ 378.6 Billion |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | United States |
