Baby Personal Care in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The US baby personal care market recorded revenues of $10.95 billion in 2024, representing a compound annual growth rate (CAGR) of 4.8% between 2019-24.
- Market consumption volume increased with a CAGR of 2.3% between 2019-24, reaching a total of 1.00 billion units in 2024.
- The growth of the US baby personal care market during 2019-24 was driven by the rise in household income. According to the Bureau of Economic Analysis, in 2024, the net disposable income per household in the US reached $164,007.1, up 30.0% from 2019. This rise in income significantly enhanced affordability, prompting a clear shift in consumer behavior from traditional practices to modern, branded baby care solutions.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in the United States
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States baby personal care market with five year forecasts
Reasons to Buy
- What was the size of the United States baby personal care market by value in 2024?
- What will be the size of the United States baby personal care market in 2029?
- What factors are affecting the strength of competition in the United States baby personal care market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's baby personal care market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Kimberly-Clark Corp
- The Procter & Gamble Co
- Kenvue Inc
- Unilever Plc
