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United States Online Clothing Rental Market By Product Type, By Consumer Group, By Business Model, By End-User, By Region, By Company, Forecast & Opportunities, 2018-2028F

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    Report

  • 74 Pages
  • June 2023
  • Region: United States
  • TechSci Research
  • ID: 5832705
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The United States online clothing rental market is anticipated to register an impressive CAGR during the forecast period owing to factors such as expanding e-commerce fashion market and rising participation of people at social occasions.

Online clothing rental services allow users to rent clothes and other accessories for a certain period. Owing to the availability of these services, consumers can avoid buying new clothing for special occasions, which helps them save money.

The online clothing rental services may be helpful for people who want to purchase new costumes for special events, including weddings, theme parties, business events, photo sessions, and movie shoots. For those who cannot buy clothing from their favorite brands, rental services provide an affordable alternative. Additionally, renting products would be seen as a more environment-friendly way to consume clothing nowadays since businesses are making sustainability a significant component of their marketing strategies. It would be better for the environment and natural resources to wear clothing that has been rented because it would lessen harmful emissions and other pollutants. By introducing clothing rental services into their business and sustainability goals, clothing manufacturers could also raise their social manufacturing standards.

Rising Popularity of Subscription Services Fuels the Market Growth

Due to the COVID-19 pandemic, there have been substantial changes in online clothing rental marketing. Its emphasis has shifted to the adoption of subscription-based services. Customers can rent three to four items of apparel at once with this subscription for an unlimited time in exchange for monthly payments. Retailers are increasingly offering subscribers online clothing rentals on a monthly or quarterly basis as part of a growing trend in the online clothing rental market. These services help businesses in connecting with a variety of customers, as well as save time when recruiting new clients and creating recurring income. The most well-known and earliest company in this industry, Rent the Runway, has long been recognized for its formal clothing in the United States. The business now provides a wide selection of clothing for every occasion. Gwynnie Bee, New York & Company Closet, Nuuly, Armoire, and Vince Unfold are other brands that provide subscription plans in the United States.

Growing Internet Usage Fuels the Market Growth

Nowadays, many individuals frequently purchase apparel online owing to the convenience, ease of price comparison, and ease of research, which outweigh the effort required to visit a physical brick-and-mortar store. According to National Retail Federation (NRF), U.S. consumer expenditure on e-commerce is expected to reach a record USD 1 trillion in 2022 due to the pandemic-driven shift to online buying. Due to the availability of online rental platforms, consumers may purchase and rent any type of apparel with a lower expenditure of money and for extended periods. For instance, Rent the Runway is a US-based online clothes rental company that enables consumers to purchase designer clothing and accessories for rental. The company's e-commerce platforms offer customers a wide selection of designer dresses, tops, sweaters, coats, pants, skirts, gowns, jumpsuits, activewear, maternity, etc. As they disseminate information about established companies and newcomers in the online clothing rental industry, social networking sites such as Facebook and Instagram and online communities significantly impact the market's expansion and growth. In January 2022, there were 307.2 million internet users in the U.S., 92% of the population is connected to the internet in the United States. Therefore, the increasing penetration of the internet in the United States is driving the market growth of online clothing rental services in the country.

Socially Conscious Customers Find Comfort in the Ability to Rent

Consumers concerned about the environment, frequently looking for sustainable practices in the brands they buy from. Socially concerned consumers are successfully persuaded by fashion businesses to rent their clothing rather than purchase it. Fast fashion accounts for 50% of women’s clothing spending, frequently on items that may only be used a few times each. Renting clothing gives consumers a chance to save money and persuades them to reconsider how they put together their wardrobes. Renting a dress might be a blessing for millennials. One advantage of renting clothing is that firms may satisfy customers’ desire for individuality while using limited resources.

Market Segmentation

The United States online clothing rental market is segmented into product type, consumer group, business model, end-user, region, and company. Based on product type, the market is further divided into knitwear, trousers and jeans, jumpsuits, suits and blazers, coats and jackets, and others (skirts and shorts, ethnic wear, etc.). On the basis of consumer groups, the market is divided into men, women, and kids. Regarding the business model, the market is segmented into the standalone and subscription models. Based on end-user, the market is segmented into business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). The market analysis also studies regional segmentation to devise regional market segmentation.

Market Players

Runway, Inc., Armoire Style, Inc., CaaStle, Inc. (Gwynnie Bee), American Eagle Outfitters, Inc., Le Tote, Inc., Style Lend, Inc., The Black Tux, Inc., For Days, Inc, URBN SR, LLC )(Nuuly), Vince, LLC are the major market players in the United States online clothing rental market.

Report Scope:

In this report, the United States online clothing rental market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Online Clothing Rental Market, By Product Type:

  • Knitwear
  • Trousers and Jeans
  • Jumpsuits
  • Suits and Blazers
  • Coats and Jackets
  • Others

United States Online Clothing Rental Market, By Consumer Group:

  • Men
  • Women
  • Kids

United States Online Clothing Rental Market, By Business Model:

  • Standalone Model
  • Subscription Model

United States Online Clothing Rental Market, By End-User:

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)

United States Online Clothing Rental Market, By Region:

  • South
  • West
  • Mid-West
  • North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States online clothing rental market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs.


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Table of Contents

1. Introduction
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency of Purchase
4.5. Factors Influencing Purchase Decision
4.6. Customer Satisfaction
4.7. Challenges Faced Post Purchase
5. United States Online Clothing Rental Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Knitwear, Trousers and Jeans, Jumpsuits, Suits and Blazers, Coats and Jackets, Others (Skirt and Shorts, Ethnic Wear, etc.))
5.2.2. By Consumer Group Market Share Analysis (Men, Women, and Kids)
5.2.3. By Business Model Market Share Analysis (Standalone Model Vs. Subscription Model)
5.2.4. By End-User Market Share Analysis (Business-to-Business (B2B), Business-to-Consumer (B2C), and Consumer-to-Consumer (C2C))
5.2.5. By Regional Market Share Analysis
5.2.5.1. South Market Share Analysis
5.2.5.2. West Market Share Analysis
5.2.5.3. Mid-West Market Share Analysis
5.2.5.4. North-East Market Share Analysis
5.2.6. By Company Market Share Analysis
5.3. United States Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Consumer Group Market Mapping & Opportunity Assessment
5.3.3. By Business Model Market Mapping & Opportunity Assessment
5.3.4. By End-User Market Mapping & Opportunity Assessment
5.3.5. By Regional Market Mapping & Opportunity Assessment
6. United States Knitwear Online Clothing Rental Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Consumer Group Market Share Analysis
6.2.2. By Business Model Market Share Analysis
6.2.3. By End-User Market Share Analysis
7. United States Trouser and Jeans Online Clothing Rental Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Consumer Group Market Share Analysis
7.2.2. By Business Model Market Share Analysis
7.2.3. By End-User Market Share Analysis
8. United States Jumpsuits Online Clothing Rental Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Consumer Group Market Share Analysis
8.2.2. By Business Model Market Share Analysis
8.2.3. By End-User Market Share Analysis
9. United States Suits and Blazers Online Clothing Rental Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Consumer Group Market Share Analysis
9.2.2. By Business Model Market Share Analysis
9.2.3. By End-User Market Share Analysis
10. United States Coats and Jackets Online Clothing Rental Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Consumer Group Market Share Analysis
10.2.2. By Business Model Market Share Analysis
10.2.3. By End-User Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Adopting subscription-based services
11.1.2. Fast Delivery Service
11.1.3. Increasing the internet penetration
11.2. Challenges
11.2.1. Delivery management issues
11.2.2. Inventory management issues
12. Impact of COVID-19 on the United States Online Clothing Rental Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
13. Market Trends & Developments
13.1. Social Media's growing influence
13.2. Digital presence optimization
13.3. Growing number of e-commerce websites
14. Porter’s Five Forces Model
14.1. Competition Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
16. Policy & Regulatory Landscape17. United States Economic Profile
18. Competitive Landscape
18.1. Company Profiles
18.1.1. Runway, Inc.
18.1.1.1. Company Details
18.1.1.2. Products & Services
18.1.1.3. Financials (As per Availability)
18.1.1.4. Key Market Focus & Geographical Presence
18.1.1.5. Recent Developments
18.1.1.6. Key Management Personnel
18.1.2. Armoire Style, Inc.
18.1.2.1. Company Details
18.1.2.2. Products & Services
18.1.2.3. Financials (As per Availability)
18.1.2.4. Key Market Focus & Geographical Presence
18.1.2.5. Recent Developments
18.1.2.6. Key Management Personnel
18.1.3. CaaStle, Inc. (Gwynnie Bee)
18.1.3.1. Company Details
18.1.3.2. Products & Services
18.1.3.3. Financials (As per Availability)
18.1.3.4. Key Market Focus & Geographical Presence
18.1.3.5. Recent Developments
18.1.3.6. Key Management Personnel
18.1.4. American Eagle Outfitters, Inc.
18.1.4.1. Company Details
18.1.4.2. Products & Services
18.1.4.3. Financials (As per Availability)
18.1.4.4. Key Market Focus & Geographical Presence
18.1.4.5. Recent Developments
18.1.4.6. Key Management Personnel
18.1.5. Le Tote, Inc.
18.1.5.1. Company Details
18.1.5.2. Products & Services
18.1.5.3. Financials (As per Availability)
18.1.5.4. Key Market Focus & Geographical Presence
18.1.5.5. Recent Developments
18.1.5.6. Key Management Personnel
18.1.6. Style Lend, Inc.
18.1.6.1. Company Details
18.1.6.2. Products & Services
18.1.6.3. Financials (As per Availability)
18.1.6.4. Key Market Focus & Geographical Presence
18.1.6.5. Recent Developments
18.1.6.6. Key Management Personnel
18.1.7. The Black Tux, Inc.
18.1.7.1. Company Details
18.1.7.2. Products & Services
18.1.7.3. Financials (As per Availability)
18.1.7.4. Key Market Focus & Geographical Presence
18.1.7.5. Recent Developments
18.1.7.6. Key Management Personnel
18.1.8. For Days, Inc
18.1.8.1. Company Details
18.1.8.2. Products & Services
18.1.8.3. Financials (As per Availability)
18.1.8.4. Key Market Focus & Geographical Presence
18.1.8.5. Recent Developments
18.1.8.6. Key Management Personnel
18.1.9. URBN SR, LLC (Nuuly)
18.1.9.1. Company Details
18.1.9.2. Products & Services
18.1.9.3. Financials (As per Availability)
18.1.9.4. Key Market Focus & Geographical Presence
18.1.9.5. Recent Developments
18.1.9.6. Key Management Personnel
18.1.10. Vince, LLC
18.1.10.1. Company Details
18.1.10.2. Products & Services
18.1.10.3. Financials (As per Availability)
18.1.10.4. Key Market Focus & Geographical Presence
18.1.10.5. Recent Developments
18.1.10.6. Key Management Personnel
19. Strategic Recommendations/Action Plan
19.1. Key Focus Areas
19.2. Target Regions
19.3. Target Product Type
19.4. Target End-User
20. About the Publisher & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Runway, Inc.
  • Armoire Style, Inc.
  • CaaStle, Inc. (Gwynnie Bee)
  • American Eagle Outfitters, Inc.
  • Le Tote, Inc.
  • Style Lend, Inc.
  • The Black Tux, Inc.
  • For Days, Inc
  • URBN SR, LLC (Nuuly)
  • Vince, LLC