Graphic Designers in the US - Industry Market Research Report

Visual identity: Spending on advertising activities will rise, benefiting the industry

Graphic designers have benefited from favorable economic conditions, which boosted downstream consumer spending, inducing businesses to invest in advertising activities to capitalize on growing consumer demand. Still, inflation, volatility and ongoing COVID-19 are decelerating revenue growth. Nonetheless, industry-wide revenue increased at an estimated CAGR of 2.8% to $16.6 billion over the past five years, including a 1.2% increase in 2023.

Companies in this industry plan, design and manage the production of visual communication to convey specific messages and clarify complex information or visual project identities. These services include creating printed materials, point-of-sale displays, packaging and corporate identification.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.