U.S. Hair Serum Market Growth & Trends
The U.S. hair serum market size is estimated to reach USD 473.6 million by 2033, growing at a CAGR of 5.6% during the forecast period, according to Grand View Research, Inc. Growing concerns about hair fall, thinning, and scalp health are boosting the demand for specialized hair serums. Shoppers are gravitating toward clean, natural, and multifunctional products, which drive growth in this segment. Influencer promotions and social media conversations play a key role in raising product awareness and strengthening brand connections within the hair care market.
In the U.S., androgenetic alopecia, commonly known as male or female pattern baldness, affects up to 70% of men and 40% of women. The emotional impact of hair thinning, including decreased confidence and self-esteem, has led many to seek effective treatment options. While clinical solutions like minoxidil and finasteride are available, their potential side effects and the necessity for prescriptions have prompted an increasing number of consumers to pursue non-invasive, user-friendly alternatives. Consequently, topical hair serums have become popular for their ease of use, natural or clinically supported ingredients, and suitability for daily application.
U.S. consumers are increasingly favoring hair care products made with plant-based, organic, and environmentally friendly ingredients such as argan oil, green tea, and rosemary. They also expect brands to embody these values through sustainable and clean packaging. Supporting this trend, a CleanHub survey revealed that 81% of beauty shoppers want brands to reduce plastic use, 47% prefer recyclable packaging, and 40% favor refillable options.
U.S. Hair Serum Market Report Highlights
- Consumers are becoming increasingly aware of the damage caused by frequent use of heat-styling tools like blow dryers, flat irons, and curling wands, which can lead to dryness, frizz, and breakage. In response, many styling serums now incorporate heat-protectant properties to shield hair during styling. A popular example in the U.S. is the TRESemmé Keratin Smooth Heat Protect Spray, which guards against temperatures up to 450°F. Enriched with keratin and marula oil, it helps reduce frizz, enhance shine, and prevent heat-related damage, making it a reliable choice for everyday styling.
- Synthetic hair serums enjoy popularity among U.S. consumers due to their cost-effectiveness, dependable performance, and user-friendly nature. Typically crafted with silicones like dimethicone, these serums provide immediate benefits such as increased shine, frizz control, and a smooth texture that suits the fast-paced American lifestyle. For instance, Garnier Fructis Sleek & Shine Anti-Frizz Serum combines dimethicone with nourishing argan oil to deliver long-lasting smoothness, shine, and effective frizz protection, even in humid weather..
- Many U.S. consumers prefer to buy hair serums from pharmacies and drugstores because of their trusted product quality, expert pharmacist advice, convenient locations, and competitive prices. A Harris Poll found that 91% of consumers favor shopping for hair products in-store, appreciating the ability to see, touch, and sample items before purchasing, an experience more readily available at physical retail outlets.
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
This product will be delivered within 1-3 business days.
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. U.S. Hair Serum Market Variables and Trends
Chapter 4. U.S. Hair Serum Market: Product Type Estimates & Trend Analysis
Chapter 5. U.S. Hair Serum Market: Category Estimates & Trend Analysis
Chapter 6. U.S. Hair Serum Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. U.S. Hair Serum Market: Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
- Procter & Gamble (P&G) Company
- Unilever PLC
- L’Oréal S.A.
- Moroccanoil Israel Ltd.
- Olaplex Holdings Inc.
- Henkel AG & Co. KGaA
- The Estée Lauder Companies Inc.
- Vogue International LLC
- John Paul Mitchell Systems
- Briogeo
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | June 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 294.1 Million |
| Forecasted Market Value ( USD | $ 473.6 Million |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
