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Supplements Market in the US 2026-2030

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    Report

  • 211 Pages
  • June 2026
  • Region: United States
  • TechNavio
  • ID: 5027224
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The supplements market in the US is forecasted to grow by USD 25.23 billion during 2025-2030, accelerating at a CAGR of 7.8% during the forecast period. The report on the supplements market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by acceleration of personalized nutrition through biological data integration, regulatory modernization and pursuit of clinical validation, proliferation of functional and lifestyle integrated delivery formats.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The supplements market in the US is segmented as below:

By Product

  • Vitamins
  • Sports nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement

By Distribution Channel

  • Retail outlets
  • Online stores

By End-User

  • Adults
  • Elderly population
  • Children and adolescents

By Formulation

  • Capsules
  • Tablets
  • Powders
  • Liquids
  • Softgels

By Region

  • North America
  • US
This study identifies the convergence of glp 1 weight management with metabolic support as one of the prime reasons driving the supplements market in the US growth during the next few years. Also, ai driven research and ingredient discovery and rise of phygital wellness experiences will lead to sizable demand in the market.

The report on the supplements market in the US covers the following areas:

  • Supplements market in the US sizing
  • Supplements market in the US forecast
  • Supplements market in the US industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading supplements market in the US vendors that include Amway Corp., BioSchwartz, Centrum, Garden of Life LLC, GNC Holdings LLC, Herbalife International Inc., Jarrow Formulas Inc., Klean Athlete, Life Extension, MegaFood, MuscleTech, Nature Made, Natures Bounty, Nordic Naturals Inc., NOW Health Group Inc., Optimum Nutrition Inc., Pharmavite LLC, Pure Encapsulations, Solgar Inc., Thorne HealthTech Inc., USANA Health Science Inc., Vitafusion. Also, the supplements market in the US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Country Market Characteristics
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Formulation
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
  • Chart on Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Chart on Market characteristics analysis
3.3 Value chain analysis
  • Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
  • Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
  • Chart on US - Market size and forecast 2025-2030 ($ million)
  • Data Table on US - Market size and forecast 2025-2030 ($ million)
  • Chart on US: Year-over-year growth 2025-2030 (%)
  • Data Table on US: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Supplements Market in US 2020 - 2024
  • Historic Market Size - Data Table on Supplements Market in US 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
  • Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.5 Formulation segment analysis 2020 - 2024
  • Historic Market Size - Formulation Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on supplements market in US
6.2 Impact of geopolitical conflicts on supplements market in US
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
  • Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Product
8.1 Market segments
  • Chart on Product - Market share 2025-2030 (%)
  • Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
8.3 Vitamins - Market size and forecast 2025-2030
  • Chart on Vitamins - Market size and forecast 2025-2030 ($ million)
  • Data Table on Vitamins - Market size and forecast 2025-2030 ($ million)
  • Chart on Vitamins - Year-over-year growth 2025-2030 (%)
  • Data Table on Vitamins - Year-over-year growth 2025-2030 (%)
8.4 Sports nutrition - Market size and forecast 2025-2030
  • Chart on Sports nutrition - Market size and forecast 2025-2030 ($ million)
  • Data Table on Sports nutrition - Market size and forecast 2025-2030 ($ million)
  • Chart on Sports nutrition - Year-over-year growth 2025-2030 (%)
  • Data Table on Sports nutrition - Year-over-year growth 2025-2030 (%)
8.5 Herbal and botanical supplement - Market size and forecast 2025-2030
  • Chart on Herbal and botanical supplement - Market size and forecast 2025-2030 ($ million)
  • Data Table on Herbal and botanical supplement - Market size and forecast 2025-2030 ($ million)
  • Chart on Herbal and botanical supplement - Year-over-year growth 2025-2030 (%)
  • Data Table on Herbal and botanical supplement - Year-over-year growth 2025-2030 (%)
8.6 Meal replacement supplement - Market size and forecast 2025-2030
  • Chart on Meal replacement supplement - Market size and forecast 2025-2030 ($ million)
  • Data Table on Meal replacement supplement - Market size and forecast 2025-2030 ($ million)
  • Chart on Meal replacement supplement - Year-over-year growth 2025-2030 (%)
  • Data Table on Meal replacement supplement - Year-over-year growth 2025-2030 (%)
8.7 Market opportunity by Product
  • Market opportunity by Product ($ million)
  • Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
  • Chart on Distribution Channel - Market share 2025-2030 (%)
  • Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
9.3 Retail outlets - Market size and forecast 2025-2030
  • Chart on Retail outlets - Market size and forecast 2025-2030 ($ million)
  • Data Table on Retail outlets - Market size and forecast 2025-2030 ($ million)
  • Chart on Retail outlets - Year-over-year growth 2025-2030 (%)
  • Data Table on Retail outlets - Year-over-year growth 2025-2030 (%)
9.4 Online stores - Market size and forecast 2025-2030
  • Chart on Online stores - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online stores - Market size and forecast 2025-2030 ($ million)
  • Chart on Online stores - Year-over-year growth 2025-2030 (%)
  • Data Table on Online stores - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
  • Chart on End-user - Market share 2025-2030 (%)
  • Data Table on End-user - Market share 2025-2030 (%)
10.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
10.3 Adults - Market size and forecast 2025-2030
  • Chart on Adults - Market size and forecast 2025-2030 ($ million)
  • Data Table on Adults - Market size and forecast 2025-2030 ($ million)
  • Chart on Adults - Year-over-year growth 2025-2030 (%)
  • Data Table on Adults - Year-over-year growth 2025-2030 (%)
10.4 Elderly population - Market size and forecast 2025-2030
  • Chart on Elderly population - Market size and forecast 2025-2030 ($ million)
  • Data Table on Elderly population - Market size and forecast 2025-2030 ($ million)
  • Chart on Elderly population - Year-over-year growth 2025-2030 (%)
  • Data Table on Elderly population - Year-over-year growth 2025-2030 (%)
10.5 Children and adolescents - Market size and forecast 2025-2030
  • Chart on Children and adolescents - Market size and forecast 2025-2030 ($ million)
  • Data Table on Children and adolescents - Market size and forecast 2025-2030 ($ million)
  • Chart on Children and adolescents - Year-over-year growth 2025-2030 (%)
  • Data Table on Children and adolescents - Year-over-year growth 2025-2030 (%)
10.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)
11 Market Segmentation by Formulation
11.1 Market segments
  • Chart on Formulation - Market share 2025-2030 (%)
  • Data Table on Formulation - Market share 2025-2030 (%)
11.2 Comparison by Formulation
  • Chart on Comparison by Formulation
  • Data Table on Comparison by Formulation
11.3 Capsules - Market size and forecast 2025-2030
  • Chart on Capsules - Market size and forecast 2025-2030 ($ million)
  • Data Table on Capsules - Market size and forecast 2025-2030 ($ million)
  • Chart on Capsules - Year-over-year growth 2025-2030 (%)
  • Data Table on Capsules - Year-over-year growth 2025-2030 (%)
11.4 Tablets - Market size and forecast 2025-2030
  • Chart on Tablets - Market size and forecast 2025-2030 ($ million)
  • Data Table on Tablets - Market size and forecast 2025-2030 ($ million)
  • Chart on Tablets - Year-over-year growth 2025-2030 (%)
  • Data Table on Tablets - Year-over-year growth 2025-2030 (%)
11.5 Powders - Market size and forecast 2025-2030
  • Chart on Powders - Market size and forecast 2025-2030 ($ million)
  • Data Table on Powders - Market size and forecast 2025-2030 ($ million)
  • Chart on Powders - Year-over-year growth 2025-2030 (%)
  • Data Table on Powders - Year-over-year growth 2025-2030 (%)
11.6 Liquids - Market size and forecast 2025-2030
  • Chart on Liquids - Market size and forecast 2025-2030 ($ million)
  • Data Table on Liquids - Market size and forecast 2025-2030 ($ million)
  • Chart on Liquids - Year-over-year growth 2025-2030 (%)
  • Data Table on Liquids - Year-over-year growth 2025-2030 (%)
11.7 Softgels - Market size and forecast 2025-2030
  • Chart on Softgels - Market size and forecast 2025-2030 ($ million)
  • Data Table on Softgels - Market size and forecast 2025-2030 ($ million)
  • Chart on Softgels - Year-over-year growth 2025-2030 (%)
  • Data Table on Softgels - Year-over-year growth 2025-2030 (%)
11.8 Market opportunity by Formulation
  • Market opportunity by Formulation ($ million)
  • Data Table on Market opportunity by Formulation ($ million)
12 Customer Landscape
12.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
  • Acceleration of personalized nutrition through biological data integration
  • Regulatory modernization and pursuit of clinical validation
  • Proliferation of functional and lifestyle integrated delivery formats
13.2 Market challenges
  • Increasing costs of raw materials and labor
  • Technical hurdles in scaling personalized nutrition
  • Navigating clean label movement expectations
13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
  • Convergence of GLP 1 weight management with metabolic support
  • AI driven research and ingredient discovery
  • Rise of phygital wellness experiences
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
  • Overview on factors of disruption
14.4 Industry risks
  • Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
  • Companies covered
15.2 Company ranking index
  • Company ranking index
15.3 Market positioning of companies
  • Matrix on companies position and classification
15.4 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
  • SWOT
15.5 Centrum
  • Centrum - Overview
  • Centrum - Product / Service
  • Centrum - Key offerings
  • SWOT
15.6 Garden of Life LLC
  • Garden of Life LLC - Overview
  • Garden of Life LLC - Product / Service
  • Garden of Life LLC - Key offerings
  • SWOT
15.7 GNC Holdings LLC
  • GNC Holdings LLC - Overview
  • GNC Holdings LLC - Product / Service
  • GNC Holdings LLC - Key offerings
  • SWOT
15.8 Herbalife International Inc.
  • Herbalife International Inc. - Overview
  • Herbalife International Inc. - Product / Service
  • Herbalife International Inc. - Key offerings
  • SWOT
15.9 Jarrow Formulas Inc.
  • Jarrow Formulas Inc. - Overview
  • Jarrow Formulas Inc. - Product / Service
  • Jarrow Formulas Inc. - Key offerings
  • SWOT
15.10 Klean Athlete
  • Klean Athlete - Overview
  • Klean Athlete - Product / Service
  • Klean Athlete - Key offerings
  • SWOT
15.11 Life Extension
  • Life Extension - Overview
  • Life Extension - Product / Service
  • Life Extension - Key offerings
  • SWOT
15.12 MegaFood
  • MegaFood - Overview
  • MegaFood - Product / Service
  • MegaFood - Key offerings
  • SWOT
15.13 MuscleTech
  • MuscleTech - Overview
  • MuscleTech - Product / Service
  • MuscleTech - Key offerings
  • SWOT
15.14 Nature Made
  • Nature Made - Overview
  • Nature Made - Product / Service
  • Nature Made - Key offerings
  • SWOT
15.15 Solgar Inc.
  • Solgar Inc. - Overview
  • Solgar Inc. - Product / Service
  • Solgar Inc. - Key offerings
  • SWOT
15.16 Thorne HealthTech Inc.
  • Thorne HealthTech Inc. - Overview
  • Thorne HealthTech Inc. - Product / Service
  • Thorne HealthTech Inc. - Key offerings
  • SWOT
15.17 USANA Health Science Inc.
  • USANA Health Science Inc. - Overview
  • USANA Health Science Inc. - Product / Service
  • USANA Health Science Inc. - Key offerings
  • SWOT
15.18 Vitafusion
  • Vitafusion - Overview
  • Vitafusion - Product / Service
  • Vitafusion - Key offerings
  • SWOT
16 Appendix
16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
16.4 Research methodology
  • Research methodology
16.5 Data procurement
  • Information sources
16.6 Data validation
  • Data validation
16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
16.8 Data synthesis
  • Data synthesis
16.9 360 degree market analysis
  • 360 degree market analysis
16.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Country Market Characteristics
Exhibit 4: Executive Summary - Chart on Market Segmentation by Product
Exhibit 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 7: Executive Summary - Chart on Market Segmentation by Formulation
Exhibit 8: Executive Summary - Chart on Company Market Positioning
Exhibit 9: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 10: Overview on criticality of inputs and factors of differentiation
Exhibit 11: Overview on factors of disruption
Exhibit 12: Impact of drivers and challenges in 2025 and 2030
Exhibit 13: Chart on Parent Market
Exhibit 14: Data Table on - Parent Market
Exhibit 15: Chart on Market characteristics analysis
Exhibit 16: Chart on Value chain analysis
Exhibit 17: Data Table on Offerings of companies included in the market definition
Exhibit 18: Market segments
Exhibit 19: Chart on US - Market size and forecast 2025-2030 ($ million)
Exhibit 20: Data Table on US - Market size and forecast 2025-2030 ($ million)
Exhibit 21: Chart on US: Year-over-year growth 2025-2030 (%)
Exhibit 22: Data Table on US: Year-over-year growth 2025-2030 (%)
Exhibit 23: Historic Market Size - Data Table on Supplements Market in US 2020 - 2024 ($ million)
Exhibit 24: Historic Market Size - Product Segment 2020 - 2024 ($ million)
Exhibit 25: Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
Exhibit 26: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibit 27: Historic Market Size - Formulation Segment 2020 - 2024 ($ million)
Exhibit 28: Five forces analysis - Comparison between 2025 and 2030
Exhibit 29: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibit 30: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibit 31: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibit 32: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibit 33: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibit 34: Chart on Market condition - Five forces 2025 and 2030
Exhibit 35: Chart on Product - Market share 2025-2030 (%)
Exhibit 36: Data Table on Product - Market share 2025-2030 (%)
Exhibit 37: Chart on Comparison by Product
Exhibit 38: Data Table on Comparison by Product
Exhibit 39: Chart on Vitamins - Market size and forecast 2025-2030 ($ million)
Exhibit 40: Data Table on Vitamins - Market size and forecast 2025-2030 ($ million)
Exhibit 41: Chart on Vitamins - Year-over-year growth 2025-2030 (%)
Exhibit 42: Data Table on Vitamins - Year-over-year growth 2025-2030 (%)
Exhibit 43: Chart on Sports nutrition - Market size and forecast 2025-2030 ($ million)
Exhibit 44: Data Table on Sports nutrition - Market size and forecast 2025-2030 ($ million)
Exhibit 45: Chart on Sports nutrition - Year-over-year growth 2025-2030 (%)
Exhibit 46: Data Table on Sports nutrition - Year-over-year growth 2025-2030 (%)
Exhibit 47: Chart on Herbal and botanical supplement - Market size and forecast 2025-2030 ($ million)
Exhibit 48: Data Table on Herbal and botanical supplement - Market size and forecast 2025-2030 ($ million)
Exhibit 49: Chart on Herbal and botanical supplement - Year-over-year growth 2025-2030 (%)
Exhibit 50: Data Table on Herbal and botanical supplement - Year-over-year growth 2025-2030 (%)
Exhibit 51: Chart on Meal replacement supplement - Market size and forecast 2025-2030 ($ million)
Exhibit 52: Data Table on Meal replacement supplement - Market size and forecast 2025-2030 ($ million)
Exhibit 53: Chart on Meal replacement supplement - Year-over-year growth 2025-2030 (%)
Exhibit 54: Data Table on Meal replacement supplement - Year-over-year growth 2025-2030 (%)
Exhibit 55: Market opportunity by Product ($ million)
Exhibit 56: Data Table on Market opportunity by Product ($ million)
Exhibit 57: Chart on Distribution Channel - Market share 2025-2030 (%)
Exhibit 58: Data Table on Distribution Channel - Market share 2025-2030 (%)
Exhibit 59: Chart on Comparison by Distribution Channel
Exhibit 60: Data Table on Comparison by Distribution Channel
Exhibit 61: Chart on Retail outlets - Market size and forecast 2025-2030 ($ million)
Exhibit 62: Data Table on Retail outlets - Market size and forecast 2025-2030 ($ million)
Exhibit 63: Chart on Retail outlets - Year-over-year growth 2025-2030 (%)
Exhibit 64: Data Table on Retail outlets - Year-over-year growth 2025-2030 (%)
Exhibit 65: Chart on Online stores - Market size and forecast 2025-2030 ($ million)
Exhibit 66: Data Table on Online stores - Market size and forecast 2025-2030 ($ million)
Exhibit 67: Chart on Online stores - Year-over-year growth 2025-2030 (%)
Exhibit 68: Data Table on Online stores - Year-over-year growth 2025-2030 (%)
Exhibit 69: Market opportunity by Distribution Channel ($ million)
Exhibit 70: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibit 71: Chart on End-user - Market share 2025-2030 (%)
Exhibit 72: Data Table on End-user - Market share 2025-2030 (%)
Exhibit 73: Chart on Comparison by End-user
Exhibit 74: Data Table on Comparison by End-user
Exhibit 75: Chart on Adults - Market size and forecast 2025-2030 ($ million)
Exhibit 76: Data Table on Adults - Market size and forecast 2025-2030 ($ million)
Exhibit 77: Chart on Adults - Year-over-year growth 2025-2030 (%)
Exhibit 78: Data Table on Adults - Year-over-year growth 2025-2030 (%)
Exhibit 79: Chart on Elderly population - Market size and forecast 2025-2030 ($ million)
Exhibit 80: Data Table on Elderly population - Market size and forecast 2025-2030 ($ million)
Exhibit 81: Chart on Elderly population - Year-over-year growth 2025-2030 (%)
Exhibit 82: Data Table on Elderly population - Year-over-year growth 2025-2030 (%)
Exhibit 83: Chart on Children and adolescents - Market size and forecast 2025-2030 ($ million)
Exhibit 84: Data Table on Children and adolescents - Market size and forecast 2025-2030 ($ million)
Exhibit 85: Chart on Children and adolescents - Year-over-year growth 2025-2030 (%)
Exhibit 86: Data Table on Children and adolescents - Year-over-year growth 2025-2030 (%)
Exhibit 87: Market opportunity by End-user ($ million)
Exhibit 88: Data Table on Market opportunity by End-user ($ million)
Exhibit 89: Chart on Formulation - Market share 2025-2030 (%)
Exhibit 90: Data Table on Formulation - Market share 2025-2030 (%)
Exhibit 91: Chart on Comparison by Formulation
Exhibit 92: Data Table on Comparison by Formulation
Exhibit 93: Chart on Capsules - Market size and forecast 2025-2030 ($ million)
Exhibit 94: Data Table on Capsules - Market size and forecast 2025-2030 ($ million)
Exhibit 95: Chart on Capsules - Year-over-year growth 2025-2030 (%)
Exhibit 96: Data Table on Capsules - Year-over-year growth 2025-2030 (%)
Exhibit 97: Chart on Tablets - Market size and forecast 2025-2030 ($ million)
Exhibit 98: Data Table on Tablets - Market size and forecast 2025-2030 ($ million)
Exhibit 99: Chart on Tablets - Year-over-year growth 2025-2030 (%)
Exhibit 100: Data Table on Tablets - Year-over-year growth 2025-2030 (%)
Exhibit 101: Chart on Powders - Market size and forecast 2025-2030 ($ million)
Exhibit 102: Data Table on Powders - Market size and forecast 2025-2030 ($ million)
Exhibit 103: Chart on Powders - Year-over-year growth 2025-2030 (%)
Exhibit 104: Data Table on Powders - Year-over-year growth 2025-2030 (%)
Exhibit 105: Chart on Liquids - Market size and forecast 2025-2030 ($ million)
Exhibit 106: Data Table on Liquids - Market size and forecast 2025-2030 ($ million)
Exhibit 107: Chart on Liquids - Year-over-year growth 2025-2030 (%)
Exhibit 108: Data Table on Liquids - Year-over-year growth 2025-2030 (%)
Exhibit 109: Chart on Softgels - Market size and forecast 2025-2030 ($ million)
Exhibit 110: Data Table on Softgels - Market size and forecast 2025-2030 ($ million)
Exhibit 111: Chart on Softgels - Year-over-year growth 2025-2030 (%)
Exhibit 112: Data Table on Softgels - Year-over-year growth 2025-2030 (%)
Exhibit 113: Market opportunity by Formulation ($ million)
Exhibit 114: Data Table on Market opportunity by Formulation ($ million)
Exhibit 115: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 116: Impact of drivers and challenges in 2025 and 2030
Exhibit 117: Overview on criticality of inputs and factors of differentiation
Exhibit 118: Overview on factors of disruption
Exhibit 119: Impact of key risks on business
Exhibit 120: Companies covered
Exhibit 121: Company ranking index
Exhibit 122: Matrix on companies position and classification
Exhibit 123: Amway Corp. - Overview
Exhibit 124: Amway Corp. - Product / Service
Exhibit 125: Amway Corp. - Key offerings
Exhibit 126: SWOT
Exhibit 127: Centrum - Overview
Exhibit 128: Centrum - Product / Service
Exhibit 129: Centrum - Key offerings
Exhibit 130: SWOT
Exhibit 131: Garden of Life LLC - Overview
Exhibit 132: Garden of Life LLC - Product / Service
Exhibit 133: Garden of Life LLC - Key offerings
Exhibit 134: SWOT
Exhibit 135: GNC Holdings LLC - Overview
Exhibit 136: GNC Holdings LLC - Product / Service
Exhibit 137: GNC Holdings LLC - Key offerings
Exhibit 138: SWOT
Exhibit 139: Herbalife International Inc. - Overview
Exhibit 140: Herbalife International Inc. - Product / Service
Exhibit 141: Herbalife International Inc. - Key offerings
Exhibit 142: SWOT
Exhibit 143: Jarrow Formulas Inc. - Overview
Exhibit 144: Jarrow Formulas Inc. - Product / Service
Exhibit 145: Jarrow Formulas Inc. - Key offerings
Exhibit 146: SWOT
Exhibit 147: Klean Athlete - Overview
Exhibit 148: Klean Athlete - Product / Service
Exhibit 149: Klean Athlete - Key offerings
Exhibit 150: SWOT
Exhibit 151: Life Extension - Overview
Exhibit 152: Life Extension - Product / Service
Exhibit 153: Life Extension - Key offerings
Exhibit 154: SWOT
Exhibit 155: MegaFood - Overview
Exhibit 156: MegaFood - Product / Service
Exhibit 157: MegaFood - Key offerings
Exhibit 158: SWOT
Exhibit 159: MuscleTech - Overview
Exhibit 160: MuscleTech - Product / Service
Exhibit 161: MuscleTech - Key offerings
Exhibit 162: SWOT
Exhibit 163: Nature Made - Overview
Exhibit 164: Nature Made - Product / Service
Exhibit 165: Nature Made - Key offerings
Exhibit 166: SWOT
Exhibit 167: Solgar Inc. - Overview
Exhibit 168: Solgar Inc. - Product / Service
Exhibit 169: Solgar Inc. - Key offerings
Exhibit 170: SWOT
Exhibit 171: Thorne HealthTech Inc. - Overview
Exhibit 172: Thorne HealthTech Inc. - Product / Service
Exhibit 173: Thorne HealthTech Inc. - Key offerings
Exhibit 174: SWOT
Exhibit 175: USANA Health Science Inc. - Overview
Exhibit 176: USANA Health Science Inc. - Product / Service
Exhibit 177: USANA Health Science Inc. - Key offerings
Exhibit 178: SWOT
Exhibit 179: Vitafusion - Overview
Exhibit 180: Vitafusion - Product / Service
Exhibit 181: Vitafusion - Key offerings
Exhibit 182: SWOT
Exhibit 183: Inclusions checklist
Exhibit 184: Exclusions checklist
Exhibit 185: Currency conversion rates for US$
Exhibit 186: Research methodology
Exhibit 187: Information sources
Exhibit 188: Data validation
Exhibit 189: Validation techniques employed for market sizing
Exhibit 190: Data synthesis
Exhibit 191: 360 degree market analysis
Exhibit 192: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global supplements market in us: Amway Corp., BioSchwartz, Centrum, Garden of Life LLC, GNC Holdings LLC, Herbalife International Inc., Jarrow Formulas Inc., Klean Athlete, Life Extension, MegaFood, MuscleTech, Nature Made, Natures Bounty, Nordic Naturals Inc., NOW Health Group Inc., Optimum Nutrition Inc., Pharmavite LLC, Pure Encapsulations, Solgar Inc., Thorne HealthTech Inc., USANA Health Science Inc., Vitafusion.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is convergence of glp 1 weight management with metabolic support."

According to the report, one of the major drivers for this market is the acceleration of personalized nutrition through biological data integration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amway Corp.
  • BioSchwartz
  • Centrum
  • Garden of Life LLC
  • GNC Holdings LLC
  • Herbalife International Inc.
  • Jarrow Formulas Inc.
  • Klean Athlete
  • Life Extension
  • MegaFood
  • MuscleTech
  • Nature Made
  • Natures Bounty
  • Nordic Naturals Inc.
  • NOW Health Group Inc.
  • Optimum Nutrition Inc.
  • Pharmavite LLC
  • Pure Encapsulations
  • Solgar Inc.
  • Thorne HealthTech Inc.
  • USANA Health Science Inc.
  • Vitafusion