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Supplements Market in the US 2025-2029

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    Report

  • 200 Pages
  • April 2025
  • Region: United States
  • TechNavio
  • ID: 5027224
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The supplements market in the US is forecasted to grow by USD 21.13 billion during 2024-2029, accelerating at a CAGR of 7.1% during the forecast period. The report on the supplements market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising awareness through social media marketing, growing urban population, and increasing number of sales outlets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The supplements market in the US is segmented as below:

By Product

  • Vitamins
  • Sports nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement

By Distribution Channel

  • Retail outlets
  • Online stores

By End-user

  • Adults
  • Elderly population
  • Children and adolescents

By Formulation

  • Capsules
  • Tablets
  • Powders
  • Liquids
  • Softgels
This study identifies the increasing participation in sports and fitness activities as one of the prime reasons driving the supplements market in the US growth during the next few years. Also, increased online sales and rise in healthcare costs will lead to sizable demand in the market.

The report on the supplements market in the US covers the following areas:

  • Supplements Market in the US sizing
  • Supplements Market in the US forecast
  • Supplements Market in the US industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading supplements market in the US vendors that include Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Natures Bounty, Nestle SA, NOW Foods, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, Reckitt Benckiser Group Plc, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, and Vitakem Nutraceutical Inc. Also, the supplements market in the US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Formulation
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Supplements Market in US 2019 - 2023
Historic Market Size - Data Table on Supplements Market in US 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.5 Formulation segment analysis 2019 - 2023
Historic Market Size - Formulation Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Supplements Market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Vitamins - Market size and forecast 2024-2029
Chart on Vitamins - Market size and forecast 2024-2029 ($ million)
Data Table on Vitamins - Market size and forecast 2024-2029 ($ million)
Chart on Vitamins - Year-over-year growth 2024-2029 (%)
Data Table on Vitamins - Year-over-year growth 2024-2029 (%)
8.4 Sports nutrition - Market size and forecast 2024-2029
Chart on Sports nutrition - Market size and forecast 2024-2029 ($ million)
Data Table on Sports nutrition - Market size and forecast 2024-2029 ($ million)
Chart on Sports nutrition - Year-over-year growth 2024-2029 (%)
Data Table on Sports nutrition - Year-over-year growth 2024-2029 (%)
8.5 Herbal and botanical supplement - Market size and forecast 2024-2029
Chart on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
Data Table on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
Chart on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
Data Table on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
8.6 Meal replacement supplement - Market size and forecast 2024-2029
Chart on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
Data Table on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
Chart on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
Data Table on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Retail outlets - Market size and forecast 2024-2029
Chart on Retail outlets - Market size and forecast 2024-2029 ($ million)
Data Table on Retail outlets - Market size and forecast 2024-2029 ($ million)
Chart on Retail outlets - Year-over-year growth 2024-2029 (%)
Data Table on Retail outlets - Year-over-year growth 2024-2029 (%)
9.4 Online stores - Market size and forecast 2024-2029
Chart on Online stores - Market size and forecast 2024-2029 ($ million)
Data Table on Online stores - Market size and forecast 2024-2029 ($ million)
Chart on Online stores - Year-over-year growth 2024-2029 (%)
Data Table on Online stores - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
10.3 Adults - Market size and forecast 2024-2029
Chart on Adults - Market size and forecast 2024-2029 ($ million)
Data Table on Adults - Market size and forecast 2024-2029 ($ million)
Chart on Adults - Year-over-year growth 2024-2029 (%)
Data Table on Adults - Year-over-year growth 2024-2029 (%)
10.4 Elderly population - Market size and forecast 2024-2029
Chart on Elderly population - Market size and forecast 2024-2029 ($ million)
Data Table on Elderly population - Market size and forecast 2024-2029 ($ million)
Chart on Elderly population - Year-over-year growth 2024-2029 (%)
Data Table on Elderly population - Year-over-year growth 2024-2029 (%)
10.5 Children and adolescents - Market size and forecast 2024-2029
Chart on Children and adolescents - Market size and forecast 2024-2029 ($ million)
Data Table on Children and adolescents - Market size and forecast 2024-2029 ($ million)
Chart on Children and adolescents - Year-over-year growth 2024-2029 (%)
Data Table on Children and adolescents - Year-over-year growth 2024-2029 (%)
10.6 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
11 Market Segmentation by Formulation
11.1 Market segments
Chart on Formulation - Market share 2024-2029 (%)
Data Table on Formulation - Market share 2024-2029 (%)
11.2 Comparison by Formulation
Chart on Comparison by Formulation
Data Table on Comparison by Formulation
11.3 Capsules - Market size and forecast 2024-2029
Chart on Capsules - Market size and forecast 2024-2029 ($ million)
Data Table on Capsules - Market size and forecast 2024-2029 ($ million)
Chart on Capsules - Year-over-year growth 2024-2029 (%)
Data Table on Capsules - Year-over-year growth 2024-2029 (%)
11.4 Tablets - Market size and forecast 2024-2029
Chart on Tablets - Market size and forecast 2024-2029 ($ million)
Data Table on Tablets - Market size and forecast 2024-2029 ($ million)
Chart on Tablets - Year-over-year growth 2024-2029 (%)
Data Table on Tablets - Year-over-year growth 2024-2029 (%)
11.5 Powders - Market size and forecast 2024-2029
Chart on Powders - Market size and forecast 2024-2029 ($ million)
Data Table on Powders - Market size and forecast 2024-2029 ($ million)
Chart on Powders - Year-over-year growth 2024-2029 (%)
Data Table on Powders - Year-over-year growth 2024-2029 (%)
11.6 Liquids - Market size and forecast 2024-2029
Chart on Liquids - Market size and forecast 2024-2029 ($ million)
Data Table on Liquids - Market size and forecast 2024-2029 ($ million)
Chart on Liquids - Year-over-year growth 2024-2029 (%)
Data Table on Liquids - Year-over-year growth 2024-2029 (%)
11.7 Softgels - Market size and forecast 2024-2029
Chart on Softgels - Market size and forecast 2024-2029 ($ million)
Data Table on Softgels - Market size and forecast 2024-2029 ($ million)
Chart on Softgels - Year-over-year growth 2024-2029 (%)
Data Table on Softgels - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity by Formulation
Market opportunity by Formulation ($ million)
Data Table on Market opportunity by Formulation ($ million)
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Amway Corp.
Amway Corp. - Overview
Amway Corp. - Product / Service
Amway Corp. - Key news
Amway Corp. - Key offerings
SWOT
15.5 Cyanotech Corp.
Cyanotech Corp. - Overview
Cyanotech Corp. - Product / Service
Cyanotech Corp. - Key offerings
SWOT
15.6 ECNutra
ECNutra - Overview
ECNutra - Product / Service
ECNutra - Key offerings
SWOT
15.7 Glanbia plc
Glanbia plc - Overview
Glanbia plc - Business segments
Glanbia plc - Key news
Glanbia plc - Key offerings
Glanbia plc - Segment focus
SWOT
15.8 GNC Holdings LLC
GNC Holdings LLC - Overview
GNC Holdings LLC - Product / Service
GNC Holdings LLC - Key news
GNC Holdings LLC - Key offerings
SWOT
15.9 Herbalife International of America Inc.
Herbalife International of America Inc. - Overview
Herbalife International of America Inc. - Product / Service
Herbalife International of America Inc. - Key news
Herbalife International of America Inc. - Key offerings
SWOT
15.10 Liquid Health Inc.
Liquid Health Inc. - Overview
Liquid Health Inc. - Product / Service
Liquid Health Inc. - Key offerings
SWOT
15.11 Lonza Group Ltd.
Lonza Group Ltd. - Overview
Lonza Group Ltd. - Business segments
Lonza Group Ltd. - Key news
Lonza Group Ltd. - Key offerings
Lonza Group Ltd. - Segment focus
SWOT
15.12 Mondelez International Inc.
Mondelez International Inc. - Overview
Mondelez International Inc. - Business segments
Mondelez International Inc. - Key news
Mondelez International Inc. - Key offerings
Mondelez International Inc. - Segment focus
SWOT
15.13 Natures Bounty
Natures Bounty - Overview
Natures Bounty - Product / Service
Natures Bounty - Key offerings
SWOT
15.14 Nestle SA
Nestle SA - Overview
Nestle SA - Business segments
Nestle SA - Key news
Nestle SA - Key offerings
Nestle SA - Segment focus
SWOT
15.15 NOW Foods
NOW Foods - Overview
NOW Foods - Product / Service
NOW Foods - Key offerings
SWOT
15.16 Paragon Laboratories
Paragon Laboratories - Overview
Paragon Laboratories - Product / Service
Paragon Laboratories - Key offerings
SWOT
15.17 SDC Nutrition Inc.
SDC Nutrition Inc. - Overview
SDC Nutrition Inc. - Product / Service
SDC Nutrition Inc. - Key offerings
SWOT
15.18 Supplement Manufacturing Partner
Supplement Manufacturing Partner - Overview
Supplement Manufacturing Partner - Product / Service
Supplement Manufacturing Partner - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Product
Exhibits 5: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Market Segmentation by Formulation
Exhibits 8: Executive Summary - Chart on Company Market Positioning
Exhibits 9: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 10: Overview on criticality of inputs and factors of differentiation
Exhibits 11: Overview on factors of disruption
Exhibits 12: Impact of drivers and challenges in 2024 and 2029
Exhibits 13: Parent Market
Exhibits 14: Data Table on - Parent Market
Exhibits 15: Market characteristics analysis
Exhibits 16: Value chain analysis
Exhibits 17: Offerings of companies included in the market definition
Exhibits 18: Market segments
Exhibits 19: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 20: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 21: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits 22: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits 23: Historic Market Size - Data Table on Supplements Market in US 2019 - 2023 ($ million)
Exhibits 24: Historic Market Size - Product Segment 2019 - 2023 ($ million)
Exhibits 25: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
Exhibits 26: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 27: Historic Market Size - Formulation Segment 2019 - 2023 ($ million)
Exhibits 28: Five forces analysis - Comparison between 2024 and 2029
Exhibits 29: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 30: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 31: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 32: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 33: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 34: Chart on Market condition - Five forces 2024 and 2029
Exhibits 35: Chart on Product - Market share 2024-2029 (%)
Exhibits 36: Data Table on Product - Market share 2024-2029 (%)
Exhibits 37: Chart on Comparison by Product
Exhibits 38: Data Table on Comparison by Product
Exhibits 39: Chart on Vitamins - Market size and forecast 2024-2029 ($ million)
Exhibits 40: Data Table on Vitamins - Market size and forecast 2024-2029 ($ million)
Exhibits 41: Chart on Vitamins - Year-over-year growth 2024-2029 (%)
Exhibits 42: Data Table on Vitamins - Year-over-year growth 2024-2029 (%)
Exhibits 43: Chart on Sports nutrition - Market size and forecast 2024-2029 ($ million)
Exhibits 44: Data Table on Sports nutrition - Market size and forecast 2024-2029 ($ million)
Exhibits 45: Chart on Sports nutrition - Year-over-year growth 2024-2029 (%)
Exhibits 46: Data Table on Sports nutrition - Year-over-year growth 2024-2029 (%)
Exhibits 47: Chart on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
Exhibits 48: Data Table on Herbal and botanical supplement - Market size and forecast 2024-2029 ($ million)
Exhibits 49: Chart on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
Exhibits 50: Data Table on Herbal and botanical supplement - Year-over-year growth 2024-2029 (%)
Exhibits 51: Chart on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
Exhibits 52: Data Table on Meal replacement supplement - Market size and forecast 2024-2029 ($ million)
Exhibits 53: Chart on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
Exhibits 54: Data Table on Meal replacement supplement - Year-over-year growth 2024-2029 (%)
Exhibits 55: Market opportunity by Product ($ million)
Exhibits 56: Data Table on Market opportunity by Product ($ million)
Exhibits 57: Chart on Distribution Channel - Market share 2024-2029 (%)
Exhibits 58: Data Table on Distribution Channel - Market share 2024-2029 (%)
Exhibits 59: Chart on Comparison by Distribution Channel
Exhibits 60: Data Table on Comparison by Distribution Channel
Exhibits 61: Chart on Retail outlets - Market size and forecast 2024-2029 ($ million)
Exhibits 62: Data Table on Retail outlets - Market size and forecast 2024-2029 ($ million)
Exhibits 63: Chart on Retail outlets - Year-over-year growth 2024-2029 (%)
Exhibits 64: Data Table on Retail outlets - Year-over-year growth 2024-2029 (%)
Exhibits 65: Chart on Online stores - Market size and forecast 2024-2029 ($ million)
Exhibits 66: Data Table on Online stores - Market size and forecast 2024-2029 ($ million)
Exhibits 67: Chart on Online stores - Year-over-year growth 2024-2029 (%)
Exhibits 68: Data Table on Online stores - Year-over-year growth 2024-2029 (%)
Exhibits 69: Market opportunity by Distribution Channel ($ million)
Exhibits 70: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 71: Chart on End-user - Market share 2024-2029 (%)
Exhibits 72: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 73: Chart on Comparison by End-user
Exhibits 74: Data Table on Comparison by End-user
Exhibits 75: Chart on Adults - Market size and forecast 2024-2029 ($ million)
Exhibits 76: Data Table on Adults - Market size and forecast 2024-2029 ($ million)
Exhibits 77: Chart on Adults - Year-over-year growth 2024-2029 (%)
Exhibits 78: Data Table on Adults - Year-over-year growth 2024-2029 (%)
Exhibits 79: Chart on Elderly population - Market size and forecast 2024-2029 ($ million)
Exhibits 80: Data Table on Elderly population - Market size and forecast 2024-2029 ($ million)
Exhibits 81: Chart on Elderly population - Year-over-year growth 2024-2029 (%)
Exhibits 82: Data Table on Elderly population - Year-over-year growth 2024-2029 (%)
Exhibits 83: Chart on Children and adolescents - Market size and forecast 2024-2029 ($ million)
Exhibits 84: Data Table on Children and adolescents - Market size and forecast 2024-2029 ($ million)
Exhibits 85: Chart on Children and adolescents - Year-over-year growth 2024-2029 (%)
Exhibits 86: Data Table on Children and adolescents - Year-over-year growth 2024-2029 (%)
Exhibits 87: Market opportunity by End-user ($ million)
Exhibits 88: Data Table on Market opportunity by End-user ($ million)
Exhibits 89: Chart on Formulation - Market share 2024-2029 (%)
Exhibits 90: Data Table on Formulation - Market share 2024-2029 (%)
Exhibits 91: Chart on Comparison by Formulation
Exhibits 92: Data Table on Comparison by Formulation
Exhibits 93: Chart on Capsules - Market size and forecast 2024-2029 ($ million)
Exhibits 94: Data Table on Capsules - Market size and forecast 2024-2029 ($ million)
Exhibits 95: Chart on Capsules - Year-over-year growth 2024-2029 (%)
Exhibits 96: Data Table on Capsules - Year-over-year growth 2024-2029 (%)
Exhibits 97: Chart on Tablets - Market size and forecast 2024-2029 ($ million)
Exhibits 98: Data Table on Tablets - Market size and forecast 2024-2029 ($ million)
Exhibits 99: Chart on Tablets - Year-over-year growth 2024-2029 (%)
Exhibits 100: Data Table on Tablets - Year-over-year growth 2024-2029 (%)
Exhibits 101: Chart on Powders - Market size and forecast 2024-2029 ($ million)
Exhibits 102: Data Table on Powders - Market size and forecast 2024-2029 ($ million)
Exhibits 103: Chart on Powders - Year-over-year growth 2024-2029 (%)
Exhibits 104: Data Table on Powders - Year-over-year growth 2024-2029 (%)
Exhibits 105: Chart on Liquids - Market size and forecast 2024-2029 ($ million)
Exhibits 106: Data Table on Liquids - Market size and forecast 2024-2029 ($ million)
Exhibits 107: Chart on Liquids - Year-over-year growth 2024-2029 (%)
Exhibits 108: Data Table on Liquids - Year-over-year growth 2024-2029 (%)
Exhibits 109: Chart on Softgels - Market size and forecast 2024-2029 ($ million)
Exhibits 110: Data Table on Softgels - Market size and forecast 2024-2029 ($ million)
Exhibits 111: Chart on Softgels - Year-over-year growth 2024-2029 (%)
Exhibits 112: Data Table on Softgels - Year-over-year growth 2024-2029 (%)
Exhibits 113: Market opportunity by Formulation ($ million)
Exhibits 114: Data Table on Market opportunity by Formulation ($ million)
Exhibits 115: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 116: Impact of drivers and challenges in 2024 and 2029
Exhibits 117: Overview on criticality of inputs and factors of differentiation
Exhibits 118: Overview on factors of disruption
Exhibits 119: Impact of key risks on business
Exhibits 120: Companies covered
Exhibits 121: Company ranking index
Exhibits 122: Matrix on companies position and classification
Exhibits 123: Amway Corp. - Overview
Exhibits 124: Amway Corp. - Product / Service
Exhibits 125: Amway Corp. - Key news
Exhibits 126: Amway Corp. - Key offerings
Exhibits 127: SWOT
Exhibits 128: Cyanotech Corp. - Overview
Exhibits 129: Cyanotech Corp. - Product / Service
Exhibits 130: Cyanotech Corp. - Key offerings
Exhibits 131: SWOT
Exhibits 132: ECNutra - Overview
Exhibits 133: ECNutra - Product / Service
Exhibits 134: ECNutra - Key offerings
Exhibits 135: SWOT
Exhibits 136: Glanbia plc - Overview
Exhibits 137: Glanbia plc - Business segments
Exhibits 138: Glanbia plc - Key news
Exhibits 139: Glanbia plc - Key offerings
Exhibits 140: Glanbia plc - Segment focus
Exhibits 141: SWOT
Exhibits 142: GNC Holdings LLC - Overview
Exhibits 143: GNC Holdings LLC - Product / Service
Exhibits 144: GNC Holdings LLC - Key news
Exhibits 145: GNC Holdings LLC - Key offerings
Exhibits 146: SWOT
Exhibits 147: Herbalife International of America Inc. - Overview
Exhibits 148: Herbalife International of America Inc. - Product / Service
Exhibits 149: Herbalife International of America Inc. - Key news
Exhibits 150: Herbalife International of America Inc. - Key offerings
Exhibits 151: SWOT
Exhibits 152: Liquid Health Inc. - Overview
Exhibits 153: Liquid Health Inc. - Product / Service
Exhibits 154: Liquid Health Inc. - Key offerings
Exhibits 155: SWOT
Exhibits 156: Lonza Group Ltd. - Overview
Exhibits 157: Lonza Group Ltd. - Business segments
Exhibits 158: Lonza Group Ltd. - Key news
Exhibits 159: Lonza Group Ltd. - Key offerings
Exhibits 160: Lonza Group Ltd. - Segment focus
Exhibits 161: SWOT
Exhibits 162: Mondelez International Inc. - Overview
Exhibits 163: Mondelez International Inc. - Business segments
Exhibits 164: Mondelez International Inc. - Key news
Exhibits 165: Mondelez International Inc. - Key offerings
Exhibits 166: Mondelez International Inc. - Segment focus
Exhibits 167: SWOT
Exhibits 168: Natures Bounty - Overview
Exhibits 169: Natures Bounty - Product / Service
Exhibits 170: Natures Bounty - Key offerings
Exhibits 171: SWOT
Exhibits 172: Nestle SA - Overview
Exhibits 173: Nestle SA - Business segments
Exhibits 174: Nestle SA - Key news
Exhibits 175: Nestle SA - Key offerings
Exhibits 176: Nestle SA - Segment focus
Exhibits 177: SWOT
Exhibits 178: NOW Foods - Overview
Exhibits 179: NOW Foods - Product / Service
Exhibits 180: NOW Foods - Key offerings
Exhibits 181: SWOT
Exhibits 182: Paragon Laboratories - Overview
Exhibits 183: Paragon Laboratories - Product / Service
Exhibits 184: Paragon Laboratories - Key offerings
Exhibits 185: SWOT
Exhibits 186: SDC Nutrition Inc. - Overview
Exhibits 187: SDC Nutrition Inc. - Product / Service
Exhibits 188: SDC Nutrition Inc. - Key offerings
Exhibits 189: SWOT
Exhibits 190: Supplement Manufacturing Partner - Overview
Exhibits 191: Supplement Manufacturing Partner - Product / Service
Exhibits 192: Supplement Manufacturing Partner - Key offerings
Exhibits 193: SWOT
Exhibits 194: Inclusions checklist
Exhibits 195: Exclusions checklist
Exhibits 196: Currency conversion rates for US$
Exhibits 197: Research methodology
Exhibits 198: Information sources
Exhibits 199: Data validation
Exhibits 200: Validation techniques employed for market sizing
Exhibits 201: Data synthesis
Exhibits 202: 360 degree market analysis
Exhibits 203: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the supplements market in us: Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Natures Bounty, Nestle SA, NOW Foods, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, Reckitt Benckiser Group Plc, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, and Vitakem Nutraceutical Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increasing participation in sports and fitness activities."

According to the report, one of the major drivers for this market is the rising awareness through social media marketing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amway Corp.
  • Cyanotech Corp.
  • ECNutra
  • Glanbia plc
  • GNC Holdings LLC
  • Herbalife International of America Inc.
  • Liquid Health Inc.
  • Lonza Group Ltd.
  • Mondelez International Inc.
  • Natures Bounty
  • Nestle SA
  • NOW Foods
  • Paragon Laboratories
  • Pfizer Inc.
  • PipingRock Health Products LLC
  • Reckitt Benckiser Group Plc
  • SDC Nutrition Inc.
  • Superior Supplement Manufacturing LLC
  • Supplement Manufacturing Partner
  • Vitakem Nutraceutical Inc.