The U.S. pet insurance market size was estimated at USD 6.21 Billion in 2025 and is projected to reach USD 25.21 billion by 2033, growing at a CAGR of 19.14% from 2025 to 2033. The market is experiencing significant growth driven by rising pet ownership and humanization of pets, increasing veterinary care costs, and growing awareness and marketing by providers.
The U.S ranks among the countries with the largest number of pets due to rising adoption rates and the increasing trend of treating pets as family members. According to a report of January 2025, 86.9 million households (approximately 66%) owned a pet. Pet humanization has propelled the demand for better healthcare, premium nutrition, and preventive care services.
As pet owners seek to ensure pets’ wellbeing, insurance becomes an attractive option to offset expensive veterinary bills. According to a Forbes Advisor report of January 2025, the average annual expenditure for dogs was USD 1,400 and for cats was USD 1,150. Millennials and Gen Z, who dominate new pet adoptions, are particularly inclined towards financial planning and structured healthcare coverage for pets. In the U.S., dogs accounted for 5.36 million insured pets, making up about 80% compared to cats. The increasing humanization of pets and rising pet care expenditure are transforming the U.S. pet insurance industry.
Furthermore, growing veterinary expenses serve as a primary driver of the U.S. pet insurance industry. Advanced diagnostics, surgical interventions, and specialized treatments which were limited to human medicine earlier, have now become common in veterinary care, but they come with high costs. Some of the unexpected expenses for ailments like cancer, orthopedic issues, or emergency surgery can range from hundreds to thousands of dollars for pet owners.
The American Pet Products Association, in its Industry Stats and Trend Report, estimated that the total amount spent on pets in the U.S. is projected to reach USD 157 billion in 2025. The increasing use of advanced therapies like regenerative medicine and advanced imaging highlights the need for insurance for thorough and reasonably priced pet healthcare, while pet insurance lessens this financial burden by guaranteeing prompt care.
Strong marketing efforts and educational campaigns by insurers and veterinary networks are significantly fueling the growth of the U.S. pet insurance industry. Companies are strengthening digital platforms, social media, and partnerships with veterinary hospitals highlighting the benefits of coverage and build consumer trust.
For instance, in June 2025, Spot Pet Insurance partnered with pop star Kesha to launch a U.S.-wide campaign promoting pet healthcare and shelter support, offering customizable insurance, 24/7 telehealth, and adoption events. This initiative raises awareness while empowering pet owners to safeguard their pets’ health effectively. The market has been further bolstered by greater clarity regarding coverage alternatives, wellness add-ons, and reimbursement rates. Employers who incorporate pet insurance into optional benefit plans have also made it more widely available and normalized its use. Pet insurance is being witnessed as a proactive way to guarantee that pets receive high-quality, reasonably priced healthcare as awareness grows, especially in cities where veterinarian expenses are higher.
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The U.S ranks among the countries with the largest number of pets due to rising adoption rates and the increasing trend of treating pets as family members. According to a report of January 2025, 86.9 million households (approximately 66%) owned a pet. Pet humanization has propelled the demand for better healthcare, premium nutrition, and preventive care services.
As pet owners seek to ensure pets’ wellbeing, insurance becomes an attractive option to offset expensive veterinary bills. According to a Forbes Advisor report of January 2025, the average annual expenditure for dogs was USD 1,400 and for cats was USD 1,150. Millennials and Gen Z, who dominate new pet adoptions, are particularly inclined towards financial planning and structured healthcare coverage for pets. In the U.S., dogs accounted for 5.36 million insured pets, making up about 80% compared to cats. The increasing humanization of pets and rising pet care expenditure are transforming the U.S. pet insurance industry.
Furthermore, growing veterinary expenses serve as a primary driver of the U.S. pet insurance industry. Advanced diagnostics, surgical interventions, and specialized treatments which were limited to human medicine earlier, have now become common in veterinary care, but they come with high costs. Some of the unexpected expenses for ailments like cancer, orthopedic issues, or emergency surgery can range from hundreds to thousands of dollars for pet owners.
The American Pet Products Association, in its Industry Stats and Trend Report, estimated that the total amount spent on pets in the U.S. is projected to reach USD 157 billion in 2025. The increasing use of advanced therapies like regenerative medicine and advanced imaging highlights the need for insurance for thorough and reasonably priced pet healthcare, while pet insurance lessens this financial burden by guaranteeing prompt care.
Strong marketing efforts and educational campaigns by insurers and veterinary networks are significantly fueling the growth of the U.S. pet insurance industry. Companies are strengthening digital platforms, social media, and partnerships with veterinary hospitals highlighting the benefits of coverage and build consumer trust.
For instance, in June 2025, Spot Pet Insurance partnered with pop star Kesha to launch a U.S.-wide campaign promoting pet healthcare and shelter support, offering customizable insurance, 24/7 telehealth, and adoption events. This initiative raises awareness while empowering pet owners to safeguard their pets’ health effectively. The market has been further bolstered by greater clarity regarding coverage alternatives, wellness add-ons, and reimbursement rates. Employers who incorporate pet insurance into optional benefit plans have also made it more widely available and normalized its use. Pet insurance is being witnessed as a proactive way to guarantee that pets receive high-quality, reasonably priced healthcare as awareness grows, especially in cities where veterinarian expenses are higher.
U.S. Pet Insurance Market Report Segmentation
This report forecasts revenue growth at the country, state levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the U.S. pet insurance market report based on coverage, animal, sales channel, and states.Coverage Outlook (Revenue, USD Million, 2021-2033)
- Accident & Illness
- Accident only
- Others
Animal Outlook (Revenue, USD Million, 2021-2033)
- Dogs
- Cats
- Others
Sales Channel Outlook (Revenue, USD Million, 2021-2033)
- Agency
- Broker
- Direct
- Bancassurance
- Others
State Outlook (Revenue, USD Million, 2021-2033)
- California
- New York
- Florida
- Texas
- New Jersey
- Pennsylvania
- Massachusetts
- Washington
- Illinois
- Other States
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segmental and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. U.S. Pet Insurance Market Variable Trends & Scope
Chapter 4. U.S. Pet Insurance Market: Coverage Estimates & Trend Analysis
Chapter 5. U.S. Pet Insurance Market: by Animal Estimates & Trend Analysis
Chapter 6. U.S. Pet Insurance Market: by Sales Channel Estimates & Trend Analysis
Chapter 7. U.S. Pet Insurance Market: State Estimates & Trend Analysis
Chapter 8. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The leading players profiled in this U.S. Pet Insurance market report include:- Trupanion, Inc.
- Jab Holding Company
- Nationwide Mutual Insurance Company
- Allianz
- Fetch Pet Insurance
- Spot Pet Insurance
- MetLife, Inc.
- Odie Pet Insurance
- Crum & Foster
- ManyPets (EQT Group)
- Lemonade Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | September 2025 |
| Forecast Period | 2025 - 2033 |
| Estimated Market Value ( USD | $ 6.21 Billion |
| Forecasted Market Value ( USD | $ 25.21 Billion |
| Compound Annual Growth Rate | 19.1% |
| Regions Covered | United States |
| No. of Companies Mentioned | 12 |
