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Retail Lending in the United States

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    Report

  • 46 Pages
  • June 2025
  • Region: United States
  • MarketLine
  • ID: 5995727
Retail Lending in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Retail lending market covers mortgage and consumer credit. The market value reflects residential mortgage and personal loan balances outstanding at the end of the year.
  • The US retail lending market recorded balances outstanding of $15.39 trillion in 2024, representing a compound annual growth rate (CAGR) of 4.8% between 2019-24.
  • The mortgage credit segment accounted for the market's largest proportion in 2024, with total balances outstanding of $13.15 trillion, equivalent to 85.4% of the market's overall value.
  • The healthy growth of the US retail lending market during 2019-24 can be attributed to the strong consumer spending, a robust labor market, and rapid digital transformation in financial services.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the retail lending market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the retail lending market in the United States
  • Leading company profiles reveal details of key retail lending market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States retail lending market with five year forecasts

Reasons to Buy

  • What was the size of the United States retail lending market by value in 2024?
  • What will be the size of the United States retail lending market in 2029?
  • What factors are affecting the strength of competition in the United States retail lending market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States's retail lending market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. JPMorgan Chase & Co
8.2. Bank of America Corp
8.3. Wells Fargo & Co
8.4. Morgan Stanley
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: United States retail lending market value: $ billion, 2019-24
Table 2: United States retail lending market category segmentation: % share, by value, 2019-24
Table 3: United States retail lending market category segmentation: $ billion, 2019-24
Table 4: United States retail lending market geography segmentation: $ billion, 2024
Table 5: United States retail lending market value forecast: $ billion, 2024-29
Table 6: JPMorgan Chase & Co: Key Facts
Table 7: JPMorgan Chase & Co: Annual Financial Ratios
Table 8: JPMorgan Chase & Co: Key Employees
Table 9: JPMorgan Chase & Co: Key Employees Continued
Table 10: Bank of America Corp: Key Facts
Table 11: Bank of America Corp: Annual Financial Ratios
Table 12: Bank of America Corp: Key Employees
Table 13: Bank of America Corp: Key Employees Continued
Table 14: Wells Fargo & Co: Key Facts
Table 15: Wells Fargo & Co: Annual Financial Ratios
Table 16: Wells Fargo & Co: Key Employees
Table 17: Morgan Stanley: Key Facts
Table 18: Morgan Stanley: Annual Financial Ratios
Table 19: Morgan Stanley: Key Employees
Table 20: United States Size of Population (Million), 2020-24
Table 21: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 22: United States GDP (Current Prices, $ Billion), 2020-24
Table 23: United States Inflation, 2020-24
Table 24: United States Consumer Price Index (Absolute), 2020-24
Table 25: United States Exchange Rate, 2019-24
List of Figures
Figure 1: United States retail lending market value: $ billion, 2019-24
Figure 2: United States retail lending market category segmentation: $ billion, 2019-24
Figure 3: United States retail lending market geography segmentation: % share, by value, 2024
Figure 4: United States retail lending market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the retail lending market in the United States, 2024
Figure 6: Drivers of buyer power in the retail lending market in the United States, 2024
Figure 7: Drivers of supplier power in the retail lending market in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the retail lending market in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the retail lending market in the United States, 2024
Figure 10: Drivers of degree of rivalry in the retail lending market in the United States, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • JPMorgan Chase & Co
  • Bank of America Corp
  • Wells Fargo & Co
  • Morgan Stanley