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Sauna Market in the US 2025-2029

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    Report

  • 156 Pages
  • January 2025
  • Region: United States
  • TechNavio
  • ID: 5868286
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The sauna market in the US is forecasted to grow by $ 151.3 million during 2024-2029, accelerating at a CAGR of 6.4% % during the forecast period. The report on the sauna market in the US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing focus on wellness and self-care, growing aging population in the US, and growing tourism and hospitality industry in the US.

The sauna market in the US is segmented as below:

By End-user

  • Hotel
  • Gym
  • Household
  • Others

By Product Type

  • Traditional
  • Steam
  • Infrared

By Geographical Landscape

  • North America
This study identifies the growing adoption of home saunas as one of the prime reasons driving the sauna market in the US growth during the next few years. Also, growing advancement in sauna technology and growing focus on future applications of sauna in personal healthcare will lead to sizable demand in the market.

The report on the sauna market in the US covers the following areas:

  • Sauna Market in the US sizing
  • Sauna Market in the US forecast
  • Sauna Market in the US industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sauna market in the US vendors that include Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, and ThermaSol Steam Bath LLC. Also, the sauna market in the US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Product Type
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US: Year-over-year growth 2024-2029 (%)
Data Table on US: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Sauna Market in US 2019 - 2023
Historic Market Size - Data Table on Sauna Market in US 2019 - 2023 ($ million)
5.2 End-user segment analysis 2019 - 2023
Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.3 Product Type segment analysis 2019 - 2023
Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Sauna Market in US
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Hotel - Market size and forecast 2024-2029
Chart on Hotel - Market size and forecast 2024-2029 ($ million)
Data Table on Hotel - Market size and forecast 2024-2029 ($ million)
Chart on Hotel - Year-over-year growth 2024-2029 (%)
Data Table on Hotel - Year-over-year growth 2024-2029 (%)
8.4 Gym - Market size and forecast 2024-2029
Chart on Gym - Market size and forecast 2024-2029 ($ million)
Data Table on Gym - Market size and forecast 2024-2029 ($ million)
Chart on Gym - Year-over-year growth 2024-2029 (%)
Data Table on Gym - Year-over-year growth 2024-2029 (%)
8.5 Household - Market size and forecast 2024-2029
Chart on Household - Market size and forecast 2024-2029 ($ million)
Data Table on Household - Market size and forecast 2024-2029 ($ million)
Chart on Household - Year-over-year growth 2024-2029 (%)
Data Table on Household - Year-over-year growth 2024-2029 (%)
8.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Product Type
9.1 Market segments
Chart on Product Type - Market share 2024-2029 (%)
Data Table on Product Type - Market share 2024-2029 (%)
9.2 Comparison by Product Type
Chart on Comparison by Product Type
Data Table on Comparison by Product Type
9.3 Traditional - Market size and forecast 2024-2029
Chart on Traditional - Market size and forecast 2024-2029 ($ million)
Data Table on Traditional - Market size and forecast 2024-2029 ($ million)
Chart on Traditional - Year-over-year growth 2024-2029 (%)
Data Table on Traditional - Year-over-year growth 2024-2029 (%)
9.4 Steam - Market size and forecast 2024-2029
Chart on Steam - Market size and forecast 2024-2029 ($ million)
Data Table on Steam - Market size and forecast 2024-2029 ($ million)
Chart on Steam - Year-over-year growth 2024-2029 (%)
Data Table on Steam - Year-over-year growth 2024-2029 (%)
9.5 Infrared - Market size and forecast 2024-2029
Chart on Infrared - Market size and forecast 2024-2029 ($ million)
Data Table on Infrared - Market size and forecast 2024-2029 ($ million)
Chart on Infrared - Year-over-year growth 2024-2029 (%)
Data Table on Infrared - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Product Type
Market opportunity by Product Type ($ million)
Data Table on Market opportunity by Product Type ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Almost Heaven Group LLC
Almost Heaven Group LLC - Overview
Almost Heaven Group LLC - Product/Service
Almost Heaven Group LLC - Key offerings
SWOT
13.5 Bsaunas Inc.
Bsaunas Inc. - Overview
Bsaunas Inc. - Product/Service
Bsaunas Inc. - Key offerings
SWOT
13.6 Divine Environments Inc.
Divine Environments Inc. - Overview
Divine Environments Inc. - Product/Service
Divine Environments Inc. - Key offerings
SWOT
13.7 Golden design Inc.
Golden design Inc. - Overview
Golden design Inc. - Product/Service
Golden design Inc. - Key offerings
SWOT
13.8 Harvia Plc
Harvia Plc - Overview
Harvia Plc - Product/Service
Harvia Plc - Key offerings
SWOT
13.9 Health Mate Sauna
Health Mate Sauna - Overview
Health Mate Sauna - Product/Service
Health Mate Sauna - Key offerings
SWOT
13.10 Heavenly Heat Saunas
Heavenly Heat Saunas - Overview
Heavenly Heat Saunas - Product/Service
Heavenly Heat Saunas - Key offerings
SWOT
13.11 KLAFS GmbH
KLAFS GmbH - Overview
KLAFS GmbH - Product/Service
KLAFS GmbH - Key offerings
SWOT
13.12 Nootka Collective Inc.
Nootka Collective Inc. - Overview
Nootka Collective Inc. - Product/Service
Nootka Collective Inc. - Key offerings
SWOT
13.13 QCA Spas Inc.
QCA Spas Inc. - Overview
QCA Spas Inc. - Product/Service
QCA Spas Inc. - Key offerings
SWOT
13.14 Rocky Mountain Saunas
Rocky Mountain Saunas - Overview
Rocky Mountain Saunas - Product/Service
Rocky Mountain Saunas - Key offerings
SWOT
13.15 Salus Saunas
Salus Saunas - Overview
Salus Saunas - Product/Service
Salus Saunas - Key offerings
SWOT
13.16 Sauna360 Group Oy
Sauna360 Group Oy - Overview
Sauna360 Group Oy - Product/Service
Sauna360 Group Oy - Key offerings
SWOT
13.17 Sunlighten Inc.
Sunlighten Inc. - Overview
Sunlighten Inc. - Product/Service
Sunlighten Inc. - Key offerings
SWOT
13.18 ThermaSol Steam Bath LLC
ThermaSol Steam Bath LLC - Overview
ThermaSol Steam Bath LLC - Product/Service
ThermaSol Steam Bath LLC - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product Type
Exhibits 6: Executive Summary - Chart on Company Market Positioning
Exhibits 7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 8: Overview on criticality of inputs and factors of differentiation
Exhibits 9: Overview on factors of disruption
Exhibits 10: Impact of drivers and challenges in 2024 and 2029
Exhibits 11: Parent Market
Exhibits 12: Data Table on - Parent Market
Exhibits 13: Market characteristics analysis
Exhibits 14: Value chain analysis
Exhibits 15: Offerings of companies included in the market definition
Exhibits 16: Market segments
Exhibits 17: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits 18: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits 19: Chart on US: Year-over-year growth 2024-2029 (%)
Exhibits 20: Data Table on US: Year-over-year growth 2024-2029 (%)
Exhibits 21: Historic Market Size - Data Table on Sauna Market in US 2019 - 2023 ($ million)
Exhibits 22: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits 23: Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
Exhibits 24: Five forces analysis - Comparison between 2024 and 2029
Exhibits 25: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits 26: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits 27: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits 28: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits 29: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits 30: Chart on Market condition - Five forces 2024 and 2029
Exhibits 31: Chart on End-user - Market share 2024-2029 (%)
Exhibits 32: Data Table on End-user - Market share 2024-2029 (%)
Exhibits 33: Chart on Comparison by End-user
Exhibits 34: Data Table on Comparison by End-user
Exhibits 35: Chart on Hotel - Market size and forecast 2024-2029 ($ million)
Exhibits 36: Data Table on Hotel - Market size and forecast 2024-2029 ($ million)
Exhibits 37: Chart on Hotel - Year-over-year growth 2024-2029 (%)
Exhibits 38: Data Table on Hotel - Year-over-year growth 2024-2029 (%)
Exhibits 39: Chart on Gym - Market size and forecast 2024-2029 ($ million)
Exhibits 40: Data Table on Gym - Market size and forecast 2024-2029 ($ million)
Exhibits 41: Chart on Gym - Year-over-year growth 2024-2029 (%)
Exhibits 42: Data Table on Gym - Year-over-year growth 2024-2029 (%)
Exhibits 43: Chart on Household - Market size and forecast 2024-2029 ($ million)
Exhibits 44: Data Table on Household - Market size and forecast 2024-2029 ($ million)
Exhibits 45: Chart on Household - Year-over-year growth 2024-2029 (%)
Exhibits 46: Data Table on Household - Year-over-year growth 2024-2029 (%)
Exhibits 47: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 48: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits 49: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits 50: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits 51: Market opportunity by End-user ($ million)
Exhibits 52: Data Table on Market opportunity by End-user ($ million)
Exhibits 53: Chart on Product Type - Market share 2024-2029 (%)
Exhibits 54: Data Table on Product Type - Market share 2024-2029 (%)
Exhibits 55: Chart on Comparison by Product Type
Exhibits 56: Data Table on Comparison by Product Type
Exhibits 57: Chart on Traditional - Market size and forecast 2024-2029 ($ million)
Exhibits 58: Data Table on Traditional - Market size and forecast 2024-2029 ($ million)
Exhibits 59: Chart on Traditional - Year-over-year growth 2024-2029 (%)
Exhibits 60: Data Table on Traditional - Year-over-year growth 2024-2029 (%)
Exhibits 61: Chart on Steam - Market size and forecast 2024-2029 ($ million)
Exhibits 62: Data Table on Steam - Market size and forecast 2024-2029 ($ million)
Exhibits 63: Chart on Steam - Year-over-year growth 2024-2029 (%)
Exhibits 64: Data Table on Steam - Year-over-year growth 2024-2029 (%)
Exhibits 65: Chart on Infrared - Market size and forecast 2024-2029 ($ million)
Exhibits 66: Data Table on Infrared - Market size and forecast 2024-2029 ($ million)
Exhibits 67: Chart on Infrared - Year-over-year growth 2024-2029 (%)
Exhibits 68: Data Table on Infrared - Year-over-year growth 2024-2029 (%)
Exhibits 69: Market opportunity by Product Type ($ million)
Exhibits 70: Data Table on Market opportunity by Product Type ($ million)
Exhibits 71: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 72: Impact of drivers and challenges in 2024 and 2029
Exhibits 73: Overview on criticality of inputs and factors of differentiation
Exhibits 74: Overview on factors of disruption
Exhibits 75: Impact of key risks on business
Exhibits 76: Companies covered
Exhibits 77: Company ranking index
Exhibits 78: Matrix on companies position and classification
Exhibits 79: Almost Heaven Group LLC - Overview
Exhibits 80: Almost Heaven Group LLC - Product/Service
Exhibits 81: Almost Heaven Group LLC - Key offerings
Exhibits 82: SWOT
Exhibits 83: Bsaunas Inc. - Overview
Exhibits 84: Bsaunas Inc. - Product/Service
Exhibits 85: Bsaunas Inc. - Key offerings
Exhibits 86: SWOT
Exhibits 87: Divine Environments Inc. - Overview
Exhibits 88: Divine Environments Inc. - Product/Service
Exhibits 89: Divine Environments Inc. - Key offerings
Exhibits 90: SWOT
Exhibits 91: Golden design Inc. - Overview
Exhibits 92: Golden design Inc. - Product/Service
Exhibits 93: Golden design Inc. - Key offerings
Exhibits 94: SWOT
Exhibits 95: Harvia Plc - Overview
Exhibits 96: Harvia Plc - Product/Service
Exhibits 97: Harvia Plc - Key offerings
Exhibits 98: SWOT
Exhibits 99: Health Mate Sauna - Overview
Exhibits 100: Health Mate Sauna - Product/Service
Exhibits 101: Health Mate Sauna - Key offerings
Exhibits 102: SWOT
Exhibits 103: Heavenly Heat Saunas - Overview
Exhibits 104: Heavenly Heat Saunas - Product/Service
Exhibits 105: Heavenly Heat Saunas - Key offerings
Exhibits 106: SWOT
Exhibits 107: KLAFS GmbH - Overview
Exhibits 108: KLAFS GmbH - Product/Service
Exhibits 109: KLAFS GmbH - Key offerings
Exhibits 110: SWOT
Exhibits 111: Nootka Collective Inc. - Overview
Exhibits 112: Nootka Collective Inc. - Product/Service
Exhibits 113: Nootka Collective Inc. - Key offerings
Exhibits 114: SWOT
Exhibits 115: QCA Spas Inc. - Overview
Exhibits 116: QCA Spas Inc. - Product/Service
Exhibits 117: QCA Spas Inc. - Key offerings
Exhibits 118: SWOT
Exhibits 119: Rocky Mountain Saunas - Overview
Exhibits 120: Rocky Mountain Saunas - Product/Service
Exhibits 121: Rocky Mountain Saunas - Key offerings
Exhibits 122: SWOT
Exhibits 123: Salus Saunas - Overview
Exhibits 124: Salus Saunas - Product/Service
Exhibits 125: Salus Saunas - Key offerings
Exhibits 126: SWOT
Exhibits 127: Sauna360 Group Oy - Overview
Exhibits 128: Sauna360 Group Oy - Product/Service
Exhibits 129: Sauna360 Group Oy - Key offerings
Exhibits 130: SWOT
Exhibits 131: Sunlighten Inc. - Overview
Exhibits 132: Sunlighten Inc. - Product/Service
Exhibits 133: Sunlighten Inc. - Key offerings
Exhibits 134: SWOT
Exhibits 135: ThermaSol Steam Bath LLC - Overview
Exhibits 136: ThermaSol Steam Bath LLC - Product/Service
Exhibits 137: ThermaSol Steam Bath LLC - Key offerings
Exhibits 138: SWOT
Exhibits 139: Inclusions checklist
Exhibits 140: Exclusions checklist
Exhibits 141: Currency conversion rates for US$
Exhibits 142: Research methodology
Exhibits 143: Information sources
Exhibits 144: Data validation
Exhibits 145: Validation techniques employed for market sizing
Exhibits 146: Data synthesis
Exhibits 147: 360 degree market analysis
Exhibits 148: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global sauna market in us: Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, and ThermaSol Steam Bath LLC.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing adoption of home saunas."

According to the report, one of the major drivers for this market is the increasing focus on wellness and self-care.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Almost Heaven Group LLC
  • Bsaunas Inc.
  • Cedarbrook Sauna and Steam
  • Divine Environments Inc.
  • Golden design Inc.
  • Great Bay Spa and Sauna
  • Harvia Plc
  • Health Mate Sauna
  • Heavenly Heat Saunas
  • KLAFS GmbH
  • Nootka Collective Inc.
  • QCA Spas Inc.
  • Rocky Mountain Saunas
  • Salus Saunas
  • Sauna360 Group Oy
  • Sunlighten Inc.
  • Superior Sauna
  • ThermaSol Steam Bath LLC

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About the Sauna Market

The sauna market within the context of fitness centers and health clubs is a growing industry. Saunas are a popular amenity for members of fitness centers and health clubs, as they provide a relaxing and therapeutic experience. Saunas are typically constructed from wood, and can be either dry or wet. Dry saunas use heated air to create a hot and dry environment, while wet saunas use steam to create a hot and humid environment. Saunas can be used to improve circulation, reduce stress, and detoxify the body. Sauna manufacturers offer a variety of products, including traditional saunas, infrared saunas, and steam rooms. Traditional saunas are the most common type of sauna, and are typically constructed from wood. Infrared saunas use infrared light to create a deep, penetrating heat, and are often used for medical purposes. Steam rooms use steam to create a hot and humid environment, and are often used for relaxation and detoxification. Some companies in the sauna market include SaunaFin, SaunaSpace, and SaunaKing. These companies offer a variety of sauna products, including traditional saunas, infrared saunas, and steam rooms. They also offer a range of accessories, such as sauna benches, heaters, and lighting. Show Less Read more

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