Vermouth - Global Strategic Business Report

The global market for Vermouth was estimated at US$11.2 Billion in 2024 and is projected to reach US$12.4 Billion by 2030, growing at a CAGR of 1.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Vermouth market.

Global Vermouth Market - Key Trends & Drivers Summarized

Why Is Vermouth Experiencing a Resurgence in Popularity?

Vermouth, an aromatized wine fortified with botanicals, has been experiencing a resurgence in popularity as consumers rediscover classic cocktails and seek out sophisticated, versatile spirits. Traditionally used as a key ingredient in iconic cocktails such as the Martini and the Negroni, vermouth is now enjoying renewed interest as a standalone aperitif and as a base for innovative cocktail creations. The growing trend towards premiumization in the alcoholic beverages market, where consumers are increasingly willing to pay more for high-quality, artisanal products, is driving the demand for premium vermouth brands. Additionally, the rise of the craft cocktail movement and the increasing interest in low-alcohol beverages have further fueled the vermouth market’s growth, making it a staple in modern bars and home liquor cabinets alike.

How Are Trends in Consumer Preferences Impacting the Vermouth Market?

Trends in consumer preferences are significantly impacting the vermouth market, driving innovation and diversification in the types and styles of vermouth available. There is a growing demand for craft and artisanal vermouths, with consumers showing a preference for small-batch production and unique flavor profiles that highlight locally sourced botanicals. The interest in organic and natural products is also influencing the market, with an increasing number of vermouth brands offering organic and biodynamic options. Additionally, the trend towards lower-alcohol beverages is benefiting the vermouth market, as vermouth offers a flavorful, lower-alcohol alternative to spirits, appealing to health-conscious consumers. These shifts in consumer preferences are driving the development of new vermouth varieties, including innovative flavors and formulations, as producers seek to cater to the evolving tastes of the modern consumer.

What Are the Emerging Trends in the Vermouth Market?

The vermouth market is witnessing several emerging trends that are shaping its future. One significant trend is the increasing popularity of vermouth in the craft cocktail scene, where bartenders are experimenting with vermouth as a base for new and inventive cocktails, beyond the traditional recipes. Another trend is the rise of vermouth as a standalone beverage, enjoyed on its own over ice or with a splash of soda, reflecting the growing appreciation for its complex flavors and lower alcohol content. The market is also seeing a resurgence of interest in classic cocktail culture, leading to a revival of traditional vermouth-based drinks and a renewed focus on the quality and authenticity of vermouth products. Additionally, the expansion of vermouth offerings into new flavor profiles, including spiced, citrus-infused, and herbal varieties, is broadening its appeal to a wider range of consumers. The increasing availability of vermouth in global markets, driven by the growing popularity of Mediterranean and European drinking traditions, is also contributing to the market’s growth, as more consumers discover and embrace vermouth as a versatile and sophisticated beverage choice.

What Factors Are Driving the Growth of the Vermouth Market?

The growth in the vermouth market is driven by several factors, including the rising interest in craft cocktails and the premiumization trend in the alcoholic beverages industry, which is driving demand for high-quality, artisanal vermouths. The increasing consumer preference for lower-alcohol beverages, driven by health and wellness trends, is also fueling demand for vermouth, as it offers a flavorful alternative to higher-proof spirits. Additionally, the resurgence of classic cocktail culture, combined with the innovation in vermouth production and flavor profiles, is expanding the market by attracting both traditionalists and adventurous consumers. The growing global popularity of vermouth, particularly in regions such as North America and Asia-Pacific, where consumers are becoming more open to exploring new and diverse alcoholic beverages, is further boosting market growth. Moreover, the increasing availability of vermouth in retail and online channels, along with targeted marketing efforts that highlight its versatility and heritage, is contributing to the market’s expansion as more consumers discover and appreciate vermouth’s unique qualities.

SCOPE OF STUDY:

The report analyzes the Vermouth market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Product (Sweet & Blanc Vermouth (SABV), Dry Vermouth)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Sweet & Blanc Vermouth (SABV) segment, which is expected to reach US$8.5 Billion by 2030 with a CAGR of a 1.7%. The Dry Vermouth segment is also set to grow at 1.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $3.1 Billion in 2024, and China, forecasted to grow at an impressive 2.4% CAGR to reach $2.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Vermouth Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Vermouth Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Vermouth Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Bacardi Ltd., Davide Campari Milano SpA, Fratelli Branca Distillerie Srl, Giulio Cocchi Spumanti Srl, Hotaling & Co. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 41 companies featured in this Vermouth market report include:

• Bacardi Ltd.
• Davide Campari Milano SpA
• Fratelli Branca Distillerie Srl
• Giulio Cocchi Spumanti Srl
• Hotaling & Co.
• Martinez Lacuesta, S.A
• Regal Rogue

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.