Video on Demand in Hospitality Market Report 2026

The video on demand in hospitality market size has grown exponentially in recent years. It will grow from $39.91 billion in 2025 to $49.51 billion in 2026 at a compound annual growth rate (CAGR) of 24.1%. The growth in the historic period can be attributed to expansion of hotel digital infrastructure, increasing guest demand for premium entertainment, adoption of iptv solutions in hospitality, growth of broadband connectivity in hotels, rising use of smart tv systems.

The video on demand in hospitality market size is expected to see exponential growth in the next few years. It will grow to $118.18 billion in 2030 at a compound annual growth rate (CAGR) of 24.3%. The growth in the forecast period can be attributed to increasing adoption of ai-driven content personalization, rising demand for mobile-based guest services, expansion of cloud-native hospitality platforms, growing focus on immersive guest experiences, increasing integration with hotel management systems. Major trends in the forecast period include increasing adoption of personalized in-room entertainment platforms, rising demand for on-demand streaming services, growing integration of multi-device content delivery, expansion of cloud-based hospitality media systems, enhanced focus on guest experience customization.

The rise in internet penetration is expected to accelerate the growth of video on demand in the hospitality market moving forward. Internet penetration refers to the proportion of a particular population or geographic area that has access to the internet. Enhanced internet connectivity allows hotels to offer a more personalized experience for guests, enabling them to access their own content and preferences on their devices. For example, in 2023, the Government of Canada, a federal administration based in Canada, projected that high-speed internet access would reach 98% of the population by 2026 and attain 100% by 2030, achieving full internet penetration nationwide. Additionally, according to the International Telecommunication Union (ITU), a Switzerland-based agency focused on information and communication technologies, global internet usage rose to 5.1 billion people in 2022, representing 65% of the population. By 2023, this number increased to 5.4 billion, indicating a worldwide internet penetration of 67%. Consequently, the increase in internet penetration is fueling the growth of video on demand in the hospitality market.

Major companies in the video on demand in the hospitality market are focusing on developing advanced integration solutions, such as QAM for hospitality networks, to streamline content delivery and improve the overall guest entertainment experience. QAM for hospitality networks allows efficient bandwidth management and high-quality video streaming, ensuring a superior viewing experience for guests. For instance, in October 2023, WISI Communications GmbH & Co. KG, a Germany-based electronics manufacturer, launched an ABR Receive Solution within the Tangram Video Platform for streamlined video delivery at hospitality sites. The ABR Receive solution enables video operators to efficiently convert ABR streams into IP or QAM, reducing redundancy in the headend and improving operational efficiency. This platform operates at the edge, seamlessly transforming streams while preserving existing infrastructure. Featuring a modular 1RU chassis, it supports location-specific customization and includes capabilities such as bulk decryption and re-encryption in a compact unit.

In October 2025, DIRECTV Hospitality, a US-based video, entertainment, and technology solutions provider, partnered with Google TV to integrate advanced streaming and personalized in-room entertainment solutions for the hospitality industry. This partnership aims to enhance guest experiences by offering seamless access to live TV, streaming apps, and personalized content while ensuring privacy and ease of use in hospitality settings. Google LLC is a US-based multinational technology corporation.

Major companies operating in the video on demand in hospitality market are AkamAI Technologies Inc.; Apple Inc.; AT&T Inc.; Cisco Systems Inc.; Ericsson; Huawei Technologies Co Ltd; Netflix Inc.; Amazon.com Inc.; Nokia Networks; The Walt Disney Company; ZTE Corporation; Google LLC; Broadpeak Technologies Pvt Ltd.; Comcast Technology Solutions; Conax Technologies; Deluxe Entertainment Services Group; Edgeware AB; Elemental Technologies LLC; Espial Group Inc.; Harmonic Inc.; Imagine Communications Corp.; Inca Networks Inc.; Kaltura Inc.; Minerva Networks Inc.; Muvi LLC; NeuLion Inc.

North America was the largest region in the video on demand hospitality market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand in hospitality market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video on demand in hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tariffs are influencing the video on demand in hospitality market by increasing costs of imported smart televisions, set-top boxes, networking equipment, and content delivery hardware. Hotels and cruise operators in North America and Europe are most affected due to reliance on imported entertainment infrastructure, while Asia-Pacific faces cost pressures on device manufacturing. These tariffs are raising capital investment requirements for hospitality operators. However, they are also encouraging cloud-based VOD deployment, software-driven content delivery, and regional sourcing of hospitality technology equipment.

The video on demand in hospitality market research report is one of a series of new reports that provides video on demand in hospitality market statistics, including video on demand in hospitality industry global market size, regional shares, competitors with a video on demand in hospitality market share, detailed video on demand in hospitality market segments, market trends and opportunities, and any further data you may need to thrive in the video on demand in hospitality industry. This video on demand in hospitality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Video on demand in hospitality refers to a technology that allows guests to select and view video content on their TVs or computers, and it may also involve using videoconferencing for hospitality purposes. Unlike traditional broadcast technology used in TV, video on demand employs unicast transmission. This technology offers a diverse range of video programming, including sports, entertainment, instructional content, and feature films.

The primary solutions for video on demand in the hospitality market include pay TV, internet protocol television (IPTV), and over-the-top (OTT) services. Pay TV involves television broadcasts sent in encrypted form, requiring paid descrambling equipment for viewing. Various services, such as training, support, and professional services, are delivered through multiple devices, including laptops, desktops, smartphones, tablets, and smart TVs. End users of video on demand in hospitality span across hotels, cruise ships or luxury yachts, daycare centers, and other relevant sectors.

The video on demand in hospitality market includes revenues earned by entities by providing transactional video-on-demand (TVoD) and subscription video-on-demand (SVoD), which are used by viewers to request immediate access to video content on their computers or televisions, and customer enhancement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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