Video Streaming Software Market - Global Forecast 2025-2032

Video streaming software has evolved from specialized solutions into mission-critical platforms for both entertainment and enterprise applications. Industry leaders rely on these tools to meet changing user expectations, integrate new technologies, and support complex operational needs.

Market Snapshot: Video Streaming Software Market Growth

The video streaming software market grew from USD 17.44 billion in 2024 to USD 20.47 billion in 2025 and is expected to continue expanding at a CAGR of 17.50%, reaching USD 63.39 billion by 2032. This sustained expansion demonstrates strategic growth driven by technological advances, the ongoing proliferation of connected devices, and evolving content delivery models.

Scope & Segmentation of the Video Streaming Software Market

• Deployment Type: Cloud solutions On premises installations
• Content Type: Live streaming Video on demand
• Business Model: Advertising: AVOD, FAST Subscription: SVOD, TVOD Transactional: EST, PPV
• Platform: PC Smart TV Smartphone Tablet
• End User Industry: Education: higher education, K-12 Government Healthcare: hospitals, telemedicine Media and entertainment Retail
• Geographic Coverage: Americas: United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru Europe, Middle East, Africa: United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya Asia-Pacific: China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan
• Key Companies: Amazon Web Services, Inc. Microsoft Corporation Google LLC International Business Machines Corporation (IBM) Akamai Technologies, Inc. Brightcove Inc. Kaltura Inc. Wowza Media Systems, LLC Haivision Systems Inc. Dalet S.A.

Key Takeaways for Senior Decision-Makers

• Hybrid deployment models are increasingly essential as organizations balance regulatory, compliance, and performance demands across cloud and on premises environments.
• Artificial intelligence and adaptive streaming technologies are enabling platforms to deliver personalized, seamless viewing and robust analytics for both consumers and enterprise users.
• Monetization strategies are evolving rapidly, with hybrid frameworks integrating advertising, subscription, and transactional options to meet niche and mainstream audience needs.
• Cross-device compatibility and ecosystem partnerships with device manufacturers and telecom carriers are vital to ensuring user engagement and future scalability.
• Industry segmentation—from education and healthcare to retail and government—requires vendors to tailor security, compliance, and user experience features to diverse sector needs.

Tariff Impact on Procurement & Supply Chain

The 2025 tariff adjustments in the United States have increased complexity in hardware sourcing for video streaming software providers. As a result, there is greater focus on local suppliers, inventory management, and adaptable software optimized for a broader range of hardware. Vendors are increasingly adopting containerized deployments and forming regional partnerships to enhance supply chain resilience.

Primary Keyword: Video Streaming Software Market

The video streaming software market sits at the intersection of rapid technology adoption, shifting business models, and regulatory influence. Recognizing emerging segmentation, platform strategies, and the role of innovation is crucial when defining future investments.

Methodology & Data Sources

This report leverages extensive secondary research from industry publications, regulatory filings, and technology briefs, complemented by primary interviews with executives and domain experts. Data triangulation ensures findings are validated and insights remain actionable for all key stakeholders.

Why This Report Matters

• Supports strategic planning by aligning technology investment with regional trends, regulatory factors, and key monetization models.
• Offers a comprehensive segmentation view to address distinct requirements in deployment, content type, platform, and industry verticals.
• Enables leadership teams to benchmark against major industry competitors and adapt to ongoing market disruptions.

Conclusion

Decision-makers can leverage this report to identify growth areas, understand segmentation dynamics, and adapt strategies to evolving user and regulatory demands. The video streaming software ecosystem continues to transform—requiring insights that inform resilient, forward-looking decisions.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.