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Vitamin D Market - Global Outlook & Forecast 2022-2027

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  • 306 Pages
  • January 2023
  • Region: Global
  • Arizton
  • ID: 5714651
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The global vitamin D market is expected to grow at a CAGR of 8.49% during 2022-2027. The industry is expected to generate incremental revenue of over USD 1 billion during the forecast period due to its application in the nutricosmetics, premixes, functional beverages, and vegan industries. The vitamin D market is highly competitive, with many significant vendors. Clinically proven formulas and scientific research are the major differentiating factors in the market. Over one-third of the global population is considered to have suboptimal levels of micronutrients such as vitamins and minerals. It is estimated that over 1 billion people across the globe suffer from low vitamin D levels primarily due to poor diet and lack of exposure to sunlight. Geographical, cultural, and demographic factors also play a crucial role in determining vitamin D levels.

The vitamin D market is highly characterized by the increasing demand for supplements and functional foods. The COVID-19 outbreak has further accelerated the growth of the vitamin D market. Increasing nutrition requirements, government initiatives, and lucrative investments in the end-user industries are additionally expected to drive market growth.


Emerging Therapeutic Application of Vitamin D

  • Numerous studies have shown that vitamin D affects many biological processes that control calcium and phosphorus metabolism, cell division, differentiation, apoptosis, immunological control, genome integrity, and neurogenesis. Additionally, recent research has revealed a strong correlation between vitamin D and various illnesses, including cancer, autoimmune, viral, and cardiovascular diseases. There is increasing evidence to support the role of the VD system in cancer prevention and treatment. Many scientific articles report on the role of the VD system in the development, progression, prognosis, and treatment of cancer. Randomized clinical trial data suggest a more significant benefit of vitamin D over cancer mortality and survival than cancer incidence. These data indicate that vitamin D may play a role in reducing advanced or fatal cancers. According to laboratory and animal research, vitamin D may decrease tumors' development and prevent cancer cell growth.

Increasing Demand for Vitamin D Formulation in Personal Care

  • Dermatologists praise the benefits of the ingredient in topical skincare, and the outcomes are striking. Vitamin D has several anti-oxidative, proliferative, anti-inflammatory, and healing properties. Applying 5,000 IU of vitamin D3 cream is believed to have a therapeutic effect on people with psoriasis. Oil-based vitamin D3 solutions are highly recommended to treat psoriasis. Vitamin D beauty products are also sold OTC and therefore are readily available. Vitamin D3 protects the skin, prevents aging, and normalizes cell turnover. Vendors are also tapping vitamin D3’s potential to encourage beauty and health, which additionally contributes to the vitamin D market growth. It exerts a rejuvenating and protective effect on aging skin. For instance, through products such as VitaD Fortified Topical Elixir and Skin Authority, topical skin care formulations promote the vitamin D market.

Rising Prevalence of Vitamin D Deficiency Coupled with Consequences of Diseases

  • One of the most widespread medical conditions worldwide is vitamin D insufficiency. Poor bone growth and health are side effects of vitamin D insufficiency, as is an increased risk of many common and serious illnesses like type 1 diabetes, several types of cancer, and other autoimmune and cardiovascular problems. In the US, Canada, Australia, Europe, New Zealand, and Asia, it has been estimated that between 30 and 50 percent of children and adults suffer from vitamin D deficiency.
  • While over 1 billion people around the globe are estimated to be vitamin D deficient, over 50% of the population are estimated to have insufficient levels of vitamin D. Several epidemiological research suggest that about 24% of people in the US are vitamin D inadequate. Other regions of the globe may have higher rates of deficiency. About 40% of the population in Europe likely has vitamin D deficiency. In severe cases, vitamin D might increase the risk of osteoporosis, hip fracture, and even rickets. Rickets is more common among children and causes softening of bones, skeletal fractures, and deformity. Depression, bone pain, and weakness are other associated conditions with the disease. Such factors propel the awareness of Vitamin D, thus boosting the Vitamin D Market share globally.



In 2021, the pharmaceuticals segment accounted for 48.07% of the global vitamin D market. The pharmaceuticals segment is estimated to be higher because, in 2021, the pharmaceutical industry dominated the global vitamin D market with increasing applications in new segments such as vitamin therapy and beauty supplements. Since vitamin D is a hormone that promotes calcium absorption in the body, it is crucial for most pharmaceutical companies. With an increasing number of deficiencies and medical complications in children and adults, the role of vitamin D in the pharma industry is inevitable. Vitamin D is also considered a growth hormone. They are crucial for bone growth and mineralization in children. Pregnant women continue to drive the need for vitamin D consumption through supplements. Vitamin D deficiency can also cause hypovitaminosis D.

Segmentation by Application

  • Pharmaceuticals
  • Animal Health
  • Functional Food and Beverages
  • Personal Care


There are two major forms of vitamin D, namely, dry and liquid. The dry segment reported a major share of around 71.99% in the global vitamin D market. It is estimated to be higher due to its higher stability and extended shelf life. The segment also includes beadlets and crystalline forms used in end-user industries such as pharma, animal feed, and cosmetics. Vitamin D in dry form is highly preferred for cattle feed. For instance, pregnant heifers require up to 1,887 IU/kg of vitamin D daily. Dry forms are also used in supplements owing to their higher potency and effectiveness. The surge in demand for encapsulated forms and premix formulas can enhance the growth of the dry vitamin D market segment during the forecast period. The expansions in the animal feed industry can potentially upscale the market value in countries such as China, the US, and India. Dry forms of vitamin D3 are also common in Sweden, Germany, France, the UK, Spain, and Russia European markets.

Segmentation by Form

  • Dry
  • Liquid


Among all analogs, the vitamin D3 segment reported a significant share of around 69.58% in the global vitamin D market. The vitamin D3 segment is estimated to be higher because vitamin D3 is the biologically active form of vitamin D found in the bodies of humans and animals. Vitamin D3 is used in supplements, animal feed, and cosmetics owing to its unique advantages compared to its counterparts in terms of shelf life, activity, and bio-activeness. The demand for vitamin D3 surged following the outbreak of the COVID-19 pandemic. New formulations with vitamin D3 as the vital ingredient are expected to be manufactured during the next five years.

Segmentation by Analog

  • Vitamin D2
  • Vitamin D3


The human segment under the end-user category accounts for the highest share of around 66.98% in the global vitamin D market. The Vitamin D3 segment is estimated to be higher because Vitamin D supplementation is the most appropriate treatment option for the adult population. Without adequate sun exposure, it is almost impossible to achieve adequate vitamin D levels from dietary sources, and dietary supplements are being used by many specialists as a safe and inexpensive alternative to treat vitamin D deficiency. The Institute of Medicine (IOM) recently issued new dietary guidelines for vitamin D supplementation. According to the report, children over the age of 1 and adults up to 70 are advised to take 600 IU of vitamin D daily, and adults over 70 take 800 IU of vitamin D daily. Several factors may contribute to vitamin D deficiency in the elderly because they spend most of their time indoors, and older people minimize their exposure to natural sunlight. Also, as the skin thins with age, the efficiency of vitamin D synthesis decreases significantly.

Decreased appetite and malabsorption of nutrients exacerbate this problem for older people. Vitamin D deficiency during pregnancy is a global problem. Studies show that the prevalence in pregnant women ranges from 18 to 84%. Sufficient calcium and vitamin D intake during pregnancy are required for calcium homeostasis, fetal growth, and bone mineralization.

Segmentation by End User

  • Humans
  • Animals


Europe accounts for a significant share of around 28.03% of the global Vitamin D Market. This is attributable to the increased usage of nutricosmetics, changing lifestyles, and the rigorous presence of pharmaceutical companies in the region is expected to maintain the growth in the coming years. In 2021, Germany, France, the UK, Spain, and Italy were the major revenue-generating countries in the European region. The region is also home to many industries like pharma, functional food & beverages, animal feed, and personal care, which procure vitamin D for manufacturing drugs, animal feed supplements, dietary supplements, and personal care products. The Netherlands, Switzerland, Denmark, and Belgium are other significant vitamin D markets for growth in the animal feed, cosmetics, and supplement segments. The region is witness to a deficiency of vitamin D in the general population. Europe is one of the best markets for the penetration of vitamin D because more than 70% of the population there is either vitamin D deficient or insufficient.

The growing number of vegans and vegetarians in the region fuels the demand for vegan-enriched foods and dietary supplements. D3 is more stable and durable, making it suitable for dietary supplements. This could pose challenges for pharmaceutical companies in the region, impacting demand for vitamin D products. Also, the COVID-19 pandemic has increased sales of vitamin D supplements in Spain.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • Germany
  • Italy
  • Spain
  • France
  • UK
  • Russia
  • Poland
  • APAC
  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Indonesia
  • Vietnam
  • Thailand
  • Malaysia
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • South Africa
  • Turkey


The vitamin D market is characterized by many renowned and regional chemical companies like DSM, BASF, Fermenta Biotech, Dishman Carbogen, and Zhejiang Garden Biochemical High-Tech. For leading players such as BASF, vitamin D3 is one of their premium ingredients. It is the most temperature-stable form of the brand as the ingredient can withstand a temperature of 77° Fahrenheit with longer shelf life.

The product form can be used in dietary supplements, functional food and beverages, medicinal food, and food fortification. The vitamin D market is also expected to witness the rise of new vendors specializing in the vitamin supplements segment and could be potential targets for vitamin D manufacturers. Constant online engagement is necessary to gain leads, as e-commerce plays a significant role in the wholesale market. Moreover, it also enhances the end-user experience.

Key Vendors

  • Fermenta Biotech Limited
  • DSM
  • Dishman Carbogen Amcis
  • Zhejiang Garden Biochemical High-Tech Co Ltd

Other Prominent Vendors

  • Adisseo
  • Synthesia
  • Vitablend
  • NewGen Pharma
  • Sichuan Neijiang Huixin Pharmacy
  • HangZhou Think Chemical
  • Lycored
  • Pharmavit
  • Divi’s Nutraceuticals
  • Tocris Bioscience
  • Spectrum Chemical
  • Stabicoat Vitamins
  • Xiamen Kingdomway Group Company
  • Zhejiang NHU


1. How big is the vitamin D market?
2. What is the growth rate of the global vitamin D market?
3. What are the growing trends in the global vitamin D market?
4. How big is the North American vitamin D market?
5. Who are the prominent players influencing vitamin D market growth?
6. Which region has the most extensive vitamin D market share globally?

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Premium Insights
7.1 Global Vitamin D Market Scenario
7.1.1 Insights by Market Dynamics
7.1.2 Insights by Market Segmentation
7.1.3 Vendor Landscape

8 Introduction
8.1 Overview
8.1.1 Vitamin D in Cancer Prevention and Treatment

9 Market Opportunities & Trends
9.1 Emerging Therapeutic Applications of Vitamin D
9.2 Increasing Demand for Vitamin D Formulation in Personal Care
9.3 Growing Trend of Vegan Vitamin D Formulations
9.4 Emerging Drug Delivery Technologies for Administering Vitamin D

10 Market Growth Enablers
10.1 Rising Prevalence of Vitamin D Deficiency
10.2 Increasing Public-Private Collaborations & Demand for Vitamin D in Food Fortification
10.3 Rising Demand for Vitamin Supplements
10.4 Applications in Feed Industry

11 Market Growth Restraints
11.1 Inclination Toward Natural Availability of Vitamin D
11.2 Consequences of Vitamin D Toxicity
11.3 Animal Nutrition Industry-Associated Risks

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.2.1 Insights by Application
12.2.2 Insights by Form
12.2.3 Insights by Analog
12.2.4 Insights by End-User
12.2.5 Insights by Geography
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Applications
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Pharmaceuticals
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Animal Health
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Functional Food & Beverages
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Personal Care
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography

14 Form
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Dry
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Liquid
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography

15 Analog
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Vitamin D3
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Vitamin D2
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography

16 End-User
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Humans
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Geography
16.4 Animals
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography

17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview

18 Europe
18.1 Market Overview
18.2 Market Size & Forecast
18.2.1 Europe: Application Segmentation
18.2.2 Europe: Form Segmentation
18.2.3 Europe: Analog Segmentation
18.2.4 Europe: End-User Segmentation
18.3 Key Countries
18.3.1 Germany: Market Size & Forecast
18.3.2 Spain: Market Size & Forecast
18.3.3 France: Market Size & Forecast
18.3.4 Italy: Market Size & Forecast
18.3.5 Uk: Market Size & Forecast
18.3.6 Russia: Market Size & Forecast
18.3.7 Poland: Market Size & Forecast

19 North America
19.1 Market Overview
19.2 Market Size & Forecast
19.2.1 North America: Application Segmentation
19.2.2 North America: Form Segmentation
19.2.3 North America: Analog Segmentation
19.2.4 North America: End-User Segmentation
19.3 Key Countries
19.3.1 Us: Market Size & Forecast
19.3.2 Canada: Market Size & Forecast

20 Apac
20.1 Market Overview
20.2 Market Size & Forecast
20.2.1 Apac: Application Segmentation
20.2.2 Apac: Form Segmentation
20.2.3 Apac: Analog Segmentation
20.2.4 Apac: End-User Segmentation
20.3 Key Countries
20.3.1 China: Market Size & Forecast
20.3.2 India: Market Size & Forecast
20.3.3 Japan: Market Size & Forecast
20.3.4 South Korea: Market Size & Forecast
20.3.5 Australia: Market Size & Forecast
20.3.6 Indonesia: Market Size & Forecast
20.3.7 Vietnam: Market Size & Forecast
20.3.8 Thailand: Market Size & Forecast
20.3.9 Malaysia: Market Size & Forecast

21 Latin America
21.1 Market Overview
21.2 Market Size & Forecast
21.2.1 Latin America: Application Segmentation
21.2.2 Latin America: Form Segmentation
21.2.3 Latin America: Analog Segmentation
21.2.4 Latin America: End-User Segmentation
21.3 Key Countries
21.3.1 Brazil: Market Size & Forecast
21.3.2 Mexico: Market Size & Forecast
21.3.3 Argentina: Market Size & Forecast
21.3.4 Colombia: Market Size & Forecast

22 Middle East & Africa
22.1 Market Overview
22.2 Market Size & Forecast
22.2.1 Middle East & Africa: Application Segmentation
22.2.2 Middle East & Africa: Form Segmentation
22.2.3 Middle East & Africa: Analog Segmentation
22.2.4 Middle East & Africa: End-User Segmentation
22.3 Key Countries
22.3.1 South Africa: Market Size & Forecast
22.3.2 Saudi Arabia: Market Size & Forecast
22.3.3 Uae: Market Size & Forecast
22.3.4 Turkey: Market Size & Forecast

23 Competitive Landscape
23.1 Competition Overview
23.2 Market Share Analysis

24 Key Company Profiles
24.1 Basf Se
24.1.1 Business Overview
24.1.2 Basf in Vitamin D Market
24.1.3 Product Offerings
24.1.4 Key Strategies
24.1.5 Key Strengths
24.1.6 Key Opportunities
24.2 Farmenta Biotech Limited
24.2.1 Business Overview
24.2.2 Basf in Vitamin D Market
24.2.3 Product Offerings
24.2.4 Key Strategies
24.2.5 Key Strengths
24.2.6 Key Opportunities
24.3 Dsm
24.3.1 Business Overview
24.3.2 Dsm in Vitamin D Market
24.3.3 Product Offerings
24.3.4 Key Strategies
24.3.5 Key Strengths
24.3.6 Key Opportunities
24.4 Dishman Carbogen Amcis
24.4.1 Business Overview
24.4.2 Dishman Carbogen Amcis in Vitamin D Market
24.4.3 Product Offerings
24.4.4 Key Strategies
24.4.5 Key Strengths
24.4.6 Key Opportunities
24.5 Zhejiang Garden Biochemical High-Tech
24.5.1 Business Overview
24.5.2 Zhejiang Garden Biochemical High-Tech in Vitamin D Market
24.5.3 Product Offerings
24.5.4 Key Strategies
24.5.5 Key Strengths
24.5.6 Key Opportunities

25 Other Prominent Vendors
25.1 Adisseo
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Synthesia
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Vitablend
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Newgen Pharma
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Sichuan Neijiang Huixin Pharmacy
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 Hangzhou Think Chemical
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Lycored
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Pharmavit
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Divi's Nutraceuticals
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Tocris Bioscience
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Spectrum Chemical
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Stabicoat Vitamins
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Xiamen Kingdomway Group
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Zhejiang Nhu
25.14.1 Business Overview
25.14.2 Product Offerings

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Market by Application Segmentation
27.1.1 Europe: Application Segmentation
27.1.2 North America: Application Segmentation
27.1.3 Apac: Application Segmentation
27.1.4 Latin America: Application Segmentation
27.1.5 Middle East & Africa: Application Segmentation
27.2 Market by Form Segmentation
27.2.1 Europe: Form Segmentation
27.2.2 North America: Form Segmentation
27.2.3 Apac: Form Segmentation
27.2.4 Latin America: Form Segmentation
27.2.5 Middle East & Africa: Form Segmentation
27.3 Market by Analog Segmentation
27.3.1 Europe: Analog Segmentation
27.3.2 North America: Analog Segmentation
27.3.3 Apac: Analog Segmentation
27.3.4 Latin America: Analog Segmentation
27.3.5 Middle East & Africa: Analog Segmentation
27.4 Market by End-User Segmentation
27.4.1 Europe: End-User Segmentation
27.4.2 North America: End-User Segmentation
27.4.3 Apac: End-User Segmentation
27.4.4 Latin America: End-User Segmentation
27.4.5 Middle East & Africa: End-User Segmentation
27.5 Market by Geography
27.5.1 Pharmaceuticals: Geography Segmentation
27.5.2 Animal Health: Geography Segmentation
27.5.3 Functional Food & Beverages: Geography Segmentation
27.5.4 Personal Care: Geography Segmentation
27.5.5 Vitamin D3: Geography Segmentation
27.5.6 Vitamin D2: Geography Segmentation
27.5.7 Dry: Geography Segmentation
27.5.8 Liquid: Geography Segmentation
27.5.9 Humans: Geography Segmentation
27.5.10 Animals: Geography Segmentation

28 Appendix
28.1 Abbreviations

Companies Mentioned

  • Fermenta Biotech Limited
  • DSM
  • Dishman Carbogen Amcis
  • Zhejiang Garden Biochemical High-Tech Co Ltd
  • Adisseo
  • Synthesia
  • Vitablend
  • NewGen Pharma
  • Sichuan Neijiang Huixin Pharmacy
  • HangZhou Think Chemical
  • Lycored
  • Pharmavit
  • Divi’s Nutraceuticals
  • Tocris Bioscience
  • Spectrum Chemical
  • Stabicoat Vitamins
  • Xiamen Kingdomway Group Company
  • Zhejiang NHU


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



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