Wall Décor Market Report 2026

The wall décor market size has grown strongly in recent years. It will grow from $63.95 billion in 2025 to $68.72 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to growth in residential construction activity, rising disposable income levels, expansion of home renovation trends, increased spending on interior aesthetics, availability of diverse decorative materials.

The wall décor market size is expected to see strong growth in the next few years. It will grow to $90.77 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to growing adoption of digital visualization tools, rising demand for sustainable home décor, expansion of e-commerce penetration, increasing focus on premium interior designs, growth of hospitality and commercial interior projects. Major trends in the forecast period include growing demand for customized wall décor products, rising adoption of sustainable and eco-friendly materials, expansion of online and direct-to-consumer sales channels, increasing preference for minimalist and contemporary designs, enhanced focus on personalization and themed décor.

The growth of e-commerce and online shopping is expected to drive the expansion of the wall décor market in the coming years. E-commerce refers to the purchase and sale of goods and services over the internet, while online shopping is a specific segment of e-commerce in which consumers buy products through online platforms. The expansion of e-commerce and online shopping increases accessibility, offers a broader range of products, provides greater convenience, enables customization options, supports competitive pricing, and enhances visual product presentations by online retailers. In addition, the availability of customer reviews and recommendations, the development of a global marketplace, and the use of targeted marketing strategies further support market growth. For example, in February 2025, according to the Census Bureau, a US-based government agency, total e-commerce sales in 2024 were estimated at $1.19 trillion, representing an 8.1 percent increase (±1.1) compared to 2023. In 2024, e-commerce sales accounted for 16.1 percent of total retail sales, rising from 15.3 percent in 2023. Therefore, the increasing adoption of e-commerce and online shopping is fueling the growth of the wall décor market.

Major companies in the wall decor market are innovating and introducing new products like digital walls. Digital walls are customizable and sophisticated wall coverings available online, providing a broad spectrum of design options to enhance living spaces' aesthetics. UDC Homes, an India-based paints and wallpaper company, introduced Digital Walls in April 2023, showcasing a diverse collection of customizable and elegant wallpaper and wall mural designs. From contemporary to traditional motifs, including styles like tropical, floral, and abstract, Digital Walls enable homeowners to explore creative possibilities and craft unique designs.

In February 2024, Havenly, a US-based interior design service and home furnishings company, acquired The Citizenry for an undisclosed amount. This acquisition allows Havenly to broaden its product offerings by including distinctive wall décor options that cater to consumers seeking unique and meaningful designs. The Citizenry, a US-based company, specializes in providing handcrafted wall hangings and art pieces.

Major companies operating in the wall décor market are Bed Bath & Beyond Inc., The Home Depot Inc., Inter IKEA Systems B.V., Lowe's Companies Inc., Target Corporation, Wal-Mart Stores Inc., Art.co Inc., Brewster Home Fashion, York Wallcoverings Inc., F. Schumacher & Co., Wallquest Inc., Koroseal Wall Protection, Len-Tex Corporation, Society6 Inc., Saatchi Art Inc., Art Authority LLC, Art Discovery Limited, Redbubble Limited, Schoolhouse Electric & Supply Co., Urban Outfitters Inc., Rifle Paper Co., One Kings Lane Inc., Big Wall Decor, Wayfair Inc., Z Gallerie LLC.

North America was the largest region in the wall decor market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wall décor market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wall décor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wall decor market consists of sales of wall hangings, wall fabrics, and wall sconces. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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