Women's Digital Health Global Market Report 2024

The women's digital health market size has grown exponentially in recent years. It will grow from $3.01 billion in 2023 to $3.63 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth observed in the historical period can be attributed to robust economic expansion in emerging markets, the increased penetration of smartphones, higher healthcare spending, and a growing demand for pregnancy and fertility monitoring.

The women's digital health market size is expected to see exponential growth in the next few years. It will grow to $7.67 billion in 2028 at a compound annual growth rate (CAGR) of 20.6%. Forecasted growth is fueled by the increasing use of digital health solutions, a rise in chronic diseases among women, growing adoption of preventive healthcare practices, and rapid urbanization. Key trends include a focus on leveraging artificial intelligence for enhanced services, launching new women's healthcare programs, introducing healthcare mobile apps, and increasing investments to expand product portfolios and drive revenues.

The growth of women's digital health is expected to be propelled by the increasing penetration of smartphones. Smartphone penetration, representing the percentage of the population that owns and uses smartphones, has facilitated the widespread use of smartphone apps in women's health. These apps offer a diverse range of health information, enabling women to track menstrual cycles, manage pregnancy, and monitor fertility. With the growing prevalence of mobile devices, women can conveniently access health information and resources, fostering a proactive approach to managing their well-being. As of March 2022, there are 5.22 billion mobile users worldwide, constituting 66% of the global population, according to We Are Social, a US-based socially-led creative agency. In Australia, as of April 2022, 79.60% of the total population uses smartphones, and the number of smartphone users is projected to reach 2.8 million by 2022, as reported by Catch Connect, an Australia-based mobile plans provider. The increasing penetration of smartphones is a key driver for the growth of women's digital health.

The growing prevalence of chronic diseases among women is anticipated to contribute significantly to the expansion of the women's digital health market. Chronic diseases, lasting for three months or more and worsening over time, have led to an increasing adoption of digital health tools for managing these conditions in the realm of women's digital health. According to the ACS (American Chemical Society) Journal in January 2023, the estimated number of new cancer cases in women rose from 927,910 in 2021 to 934,870 in 2022. The escalating number of chronic diseases among women is expected to generate a heightened demand for women's digital health solutions, marking a crucial trend in the industry.

Technological advancements emerge as a pivotal and increasingly popular trend in the women's digital health market. Major companies within this sector are strategically focused on innovating new products to enhance their observational capabilities, ensuring they remain at the forefront of the market. A notable example is Fitbit, an American consumer electronics and fitness company, which, in August 2021, launched Fitbit Charge 5. This reliable fitness tracker is equipped to track a woman's menstrual cycle and predict her next period, offering valuable insights for planning and preparation. Moreover, it allows women to monitor their fertility by tracking changes in basal body temperature, heart rate, and other health metrics. This product innovation exemplifies the commitment of major companies in the women's digital health market to leverage technological advancements for the benefit of women's health.

Women's digital health companies are increasingly turning to artificial intelligence (AI) to deliver reliable services and strengthen their market positions. AI plays a crucial role in improving the early detection and diagnosis of various women's health conditions, including breast cancer, cervical cancer, and maternal mortality. AI algorithms analyze medical images, such as mammograms and ultrasounds, to identify potential abnormalities and provide early warning signs. A case in point is Alife Health, a US-based fertility technology company, which, in October 2022, introduced Alife Assist, a new AI software platform designed to assist fertility clinics in optimizing and supporting clinical decision-making during critical stages of the in vitro fertilization (IVF) process. This platform furnishes personalized insights and recommendations to clinicians, aiding them in making informed decisions about patient care. Furthermore, the platform assists patients in navigating and understanding the IVF process through a free iPhone app, offering information and tracking capabilities to enhance the overall patient experience. The integration of AI in women's digital health reflects a commitment to advancing healthcare solutions for women through cutting-edge technology.

In July 2021, Amwell, a telemedicine company based in the United States, completed the acquisition of SilverCloud Health and Conversa Health for $320 million. This strategic move aims to set Amwell apart from other telehealth players by incorporating unique offerings and enhancing the integration between physical care and virtual care. SilverCloud Health, a digital health company based in the U.S., specializes in providing self-guided mental health programs. Conversa Health, also based in the U.S., is a digital health company contributing to Amwell's expanded capabilities in the healthcare sector.

Major companies operating in the women's digital health market report are Flo Health Inc., Garmin Ltd., Natural Cycles, Nuvo, Elvie,Advantia Health, Bellabeat, Clue by Biowink, MobileODT Ltd., Glow, Pristyn Care, Celes Care, Veera Health, LMO Corporation, famarry Clinic, curara, Beijing Amcare Medical Management Co Ltd., Ping An Good Doctor, Jianke, Yihaodian Health, Biowink GmbH, Ava AG, Babylon Health, Healthbridge Ltd., Hims & Hers Health, Inc., The Women's Wellness Centre, Elara Health, myGynaeDoc, Maven Clinic, Kindbody, Allara Health, Tia, BioMilq, Oula, Elvie, AbCellera Biologics, Winterlight Labs, Paragonix Technologies, 4Vets, IntegraVet, Anestech Innovation Rising, Epistemic, GlucoGear, Guepardo Sistemas, Lentesplus, 1DOC3, doc-doc, PideFarma, Momentum, Hera Med Ltd., Vezeeta, Altibbi, Okadoc, Health at Hand, DabaDoc, Meddy, Healthigo, Flying Doctors, Wazi Vision, bimaAFYA, LifeBank, Piggyvest, Gebeya Health, Lami Insurtech, Fashpa, AppsTech, AkiraChix.

North America was the largest region in the women's digital health market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's digital health market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the women's digital health market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Key types of women's digital health solutions include mobile apps, wearable devices, diagnostic tools, instruments, and services. Mobile applications are software designed to operate on mobile devices such as smartphones and tablets. These digital health tools integrate components such as software, hardware, and services, targeting areas such as reproductive health, pregnancy and nursing care, pelvic care, and overall healthcare and wellness.

The women's digital health market research report is one of a series of new reports that provides women's digital health market statistics, including women's digital health industry global market size, regional shares, competitors with a women's digital health market share, detailed women's digital health market segments, market trends and opportunities, and any further data you may need to thrive in the women's digital health industry. This women's digital health market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The women's digital health market consists of revenues earned by entities by providing services such as telemedicine platforms, online communities and support groups that provide information and resources on women's health, digital health coaching and personalized wellness programs and electronic health records and patient portals. The market value includes the value of related goods sold by the service provider or included within the service offering. The women's digital health market also includes sales of fitness trackers and smart watches that track menstrual cycles, fertility, pregnancy, and breastfeeding. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.