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Nappies/Diapers/Pants in the US

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    Report

  • 24 Pages
  • February 2024
  • Region: United States
  • Euromonitor International
  • ID: 1081305
Inflation and subsequent consumer spending rationing are intensifying the need for differentiation through value-adding innovations that resonate well with millennial and generation Z parents – key audiences for nappies/diapers/pants. Understanding consumer needs is the major driver behind the innovations that are helping players stand out in a challenging time. Among the value-added innovations are absorbency and mobility.

The Nappies/Diapers/Pants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

NAPPIES/DIAPERS/PANTS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Value-adding innovation targeting performance, skin health and under-served demographics help solidify competitiveness
  • Sustainability concerns drive new entrants and releases
  • Leading players and insurgents to consider expanding strategies to offer other services
PROSPECTS AND OPPORTUNITIES
  • Pants and comfort-forward options offer opportunities for growth, despite unfavourable demographic outlook
  • Cloth nappies/diapers’ cost effectiveness and eco advantages pose a threat to disposable nappies/diapers
  • D2C thrives on desire for more personalised, predictive and automated baby care
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN THE US
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources