Meat in Germany

Total volume sales of meat in Germany continued to decline in 2024, albeit at a slower rate than in previous years of the review period. This was because foodservice volume sales continued to recover from the Coronavirus (COVID-19) slump, albeit remaining below 2019 pre-pandemic level. Meanwhile, the retail trend of less meat consumption as a whole continued, consistent with the general shifts to more vegetarian, vegan and flexitarian diets in Germany.

The Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Meat market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.