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Financial Cards and Payments in Turkey

  • PDF Icon

    Report

  • 48 Pages
  • November 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 1085518
A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have the option to use their debit, credit, or charge card, as well as mobile devices for making payments.

The Financial Cards and Payments in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
  • Financial cards and payments in 2023: The big picture
  • 2023 key trends: Contactless card growth
  • E-Commerce fuels credit card transaction growth
  • Competitive landscape
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units2018-2023
  • Table 2 Number of ATMs: Units2018-2023
  • Table 3 Value Lost to Fraud 2018-2023
  • Table 4 Card Expenditure by Location 2023
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
  • Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
  • Table 8 Financial Cards by Category: Number of Accounts 2018-2023
  • Table 9 Financial Cards Transactions by Category: Value 2018-2023
  • Table 10 Financial Cards by Category: Number of Transactions 2018-2023
  • Table 11 Consumer Payments by Category: Value 2018-2023
  • Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
  • Table 13 M-Commerce by Category: Value 2018-2023
  • Table 14 M-Commerce by Category: % Value Growth 2018-2023
  • Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
  • Table 16 Financial Cards: Number of Cards by Operator2018-2022
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator2018-2022
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
  • Table 23 Forecast Consumer Payments by Category: Value 2023-2028
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
  • Table 25 Forecast M-Commerce by Category: Value 2023-2028
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DEBIT CARDS IN TURKEYKEY DATA FINDINGS
2023DEVELOPMENTS
  • Debit cards remain popular post-pandemic
  • Banks promote debit card accounts alongside other credit products
  • Students continue to use debit cards on campus
PROSPECTS AND OPPORTUNITIES
  • Young purchasing habits fuel debit card usage
  • Debit card accounts with small credit balances attract consumers
  • Roll out of contactless debit card to drive usage
CATEGORY DATA
  • Table 91 Debit Cards: Number of Cards in Circulation 2018-2023
  • Table 92 Debit Cards Transactions 2018-2023
  • Table 93 Debit Cards in Circulation: % Growth 2018-2023
  • Table 94 Debit Cards Transactions: % Growth 2018-2023
  • Table 95 Debit Cards: Number of Cards by Issuer 2018-2022
  • Table 96 Debit Cards: Number of Cards by Operator2018-2022
  • Table 97 Debit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 98 Debit Cards Payment Transaction Value by Operator 2018-2022
  • Table 99 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
  • Table 100 Forecast Debit Cards Transactions 2023-2028
  • Table 101 Forecast Debit Cards in Circulation: % Growth 2023-2028
  • Table 102 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High inflation drives upswing in credit card transactions
  • Introduction of instalment payments boosts credit card category
  • Higher e-commerce purchases fuel credit card spending
PROSPECTS AND OPPORTUNITIES
  • Cashless society to enhance credit card usage
  • New payment technologies will boost credit card usage
  • Credit card debt to reduce as inflation stabilises
CATEGORY DATA
  • Table 27 Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 28 Credit Cards Transactions 2018-2023
  • Table 29 Credit Cards in Circulation: % Growth 2018-2023
  • Table 30 Credit Cards Transactions: % Growth 2018-2023
  • Table 31 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 32 Commercial Credit Cards Transactions 2018-2023
  • Table 33 Commercial Credit Cards in Circulation: % Growth 2018-2023
  • Table 34 Commercial Credit Cards Transactions: % Growth 2018-2023
  • Table 35 Personal Credit Cards: Number of Cards in Circulation 2018-2023
  • Table 36 Personal Credit Cards Transactions 2018-2023
  • Table 37 Personal Credit Cards in Circulation: % Growth 2018-2023
  • Table 38 Personal Credit Cards Transactions: % Growth 2018-2023
  • Table 39 Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 40 Credit Cards: Number of Cards by Operator2018-2022
  • Table 41 Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 42 Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 43 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 44 Commercial Credit Cards: Number of Cards by Operator 2018-2022
  • Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 47 Personal Credit Cards: Number of Cards by Issuer 2018-2022
  • Table 48 Personal Credit Cards: Number of Cards by Operator 2018-2022
  • Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
  • Table 50 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
  • Table 51 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 52 Forecast Credit Cards Transactions 2023-2028
  • Table 53 Forecast Credit Cards in Circulation: % Growth 2023-2028
  • Table 54 Forecast Credit Cards Transactions: % Growth 2023-2028
  • Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 56 Forecast Commercial Credit Cards Transactions 2023-2028
  • Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
  • Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
  • Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
  • Table 60 Forecast Personal Credit Cards Transactions 2023-2028
  • Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
  • Table 62 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN TURKEY2023 DEVELOPMENTSPRE-PAID CARDS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Open loop pre-paid cards rise among young consumers
  • Diaspora tourism and refugees drive growth in transportation closed-loop pre-paid cards
  • Election environment slows growth in pre-paid toll transactions
PROSPECTS AND OPPORTUNITIES
  • E-commerce growth creates strong potential for open-loop pre-paid cards
  • Turkish Lira devaluation will attract more tourists
  • High inflation, increasing wages and taxes encourage provision of lunch pre-paid cards
CATEGORY DATA
  • Table 63 Pre-paid Cards: Number of Cards in Circulation 2018-2023
  • Table 64 Pre-paid Cards Transactions 2018-2023
  • Table 65 Pre-paid Cards in Circulation: % Growth 2018-2023
  • Table 66 Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 67 Closed Loop Pre-paid Cards Transactions 2018-2023
  • Table 68 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 69 Open Loop Pre-paid Cards Transactions 2018-2023
  • Table 70 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
  • Table 71 Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 72 Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 73 Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 74 Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 75 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 76 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 77 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 78 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 79 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
  • Table 80 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
  • Table 81 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
  • Table 82 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
  • Table 83 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
  • Table 84 Forecast Pre-paid Cards Transactions 2023-2028
  • Table 85 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
  • Table 86 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 87 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
  • Table 88 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
  • Table 89 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
  • Table 90 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN TURKEY
  • 2023 DEVELOPMENTS