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Financial Cards and Payments in Denmark

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    Report

  • 51 Pages
  • October 2021
  • Region: Denmark
  • Euromonitor International
  • ID: 1085526
Overall consumer expenditure in Denmark has been negatively impacted by the COVID-19 outbreak and consequent widespread decline in demand for services, tourism, and foodservice throughout the country. Consumer payments were already shifting away from cash before the pandemic, in line with ongoing technological development and rising demand for convenience.

The publisher's Financial Cards and Payments in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Financial cards and payments in 2021: The big picture
  • 2021 key trends
  • Government stimulus packages offset impact on consumer spending
  • Continued shift towards online payments accelerated by pandemic
  • Competitive Environment
  • What next for financial cards and payments?

MARKET INDICATORS
  • Table 1 Number of POS Terminals: Units 2016-2021
  • Table 2 Number of ATMs: Units 2016-2021
  • Table 3 Value Lost to Fraud 2016-2021
  • Table 4 Card Expenditure by Location 2021
  • Table 5 Financial Cards in Circulation by Type: % Number of Cards 2016-2021
  • Table 6 Domestic versus Foreign Spend 2021

MARKET DATA
  • Table 7 Financial Cards by Category: Number of Cards in Circulation 2016-2021
  • Table 8 Financial Cards by Category: Number of Accounts 2016-2021
  • Table 9 Financial Cards Transactions by Category: Value 2016-2021
  • Table 10 Financial Cards by Category: Number of Transactions 2016-2021
  • Table 11 Consumer Payments by Category: Value 2016-2021
  • Table 12 Consumer Payments by Category: Number of Transactions 2016-2021
  • Table 13 M-Commerce by Category: Value 2016-2021
  • Table 14 M-Commerce by Category: % Value Growth 2016-2021
  • Table 15 Financial Cards: Number of Cards by Issuer 2016-2020
  • Table 16 Financial Cards: Number of Cards by Operator 2016-2020
  • Table 17 Financial Cards: Card Payment Transactions Value by Operator 2016-2020
  • Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2016-2020
  • Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2021-2026
  • Table 20 Forecast Financial Cards by Category: Number of Accounts 2021-2026
  • Table 21 Forecast Financial Cards Transactions by Category: Value 2021-2026
  • Table 22 Forecast Financial Cards by Category: Number of Transactions 2021-2026
  • Table 23 Forecast Consumer Payments by Category: Value 2021-2026
  • Table 24 Forecast Consumer Payments by Category: Number of Transactions 2021-2026
  • Table 25 Forecast M-Commerce by Category: Value 2021-2026
  • Table 26 Forecast M-Commerce by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

DEBIT CARDS IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shift towards debit cards further boosted by COVID-19 lockdown measures
  • Transactions shift from physical outlets to e-commerce as consumers increasingly shop online
  • Leading brands experiencing growing competition from new smaller players

PROSPECTS AND OPPORTUNITIES
  • Consumers to demand convenience as life normalises post-COVID-19
  • Increased competition expected from mobile payments
  • Transition to card payments to continue even after recovery from COVID-19

CATEGORY DATA
  • Table 27 Debit Cards: Number of Cards in Circulation 2016-2021
  • Table 28 Debit Cards Transactions 2016-2021
  • Table 29 Debit Cards in Circulation: % Growth 2016-2021
  • Table 30 Debit Cards Transactions: % Growth 2016-2021
  • Table 31 Debit Cards: Number of Cards by Issuer 2016-2020
  • Table 32 Debit Cards: Number of Cards by Operator 2016-2020
  • Table 33 Debit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 34 Debit Cards Payment Transaction Value by Operator 2016-2020
  • Table 35 Forecast Debit Cards: Number of Cards in Circulation 2021-2026
  • Table 36 Forecast Debit Cards Transactions 2021-2026
  • Table 37 Forecast Debit Cards in Circulation: % Growth 2021-2026
  • Table 38 Forecast Debit Cards Transactions: % Growth 2021-2026

CREDIT CARDS IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Most negatively affected card type in 2020 as decline in large payments take its toll
  • Despite growing popularity of e-commerce, mobile wallets demonstrate strong competition
  • Leading credit card brands continue to lose sales share to smaller issuers

PROSPECTS AND OPPORTUNITIES
  • Development threatened by COVID-19 impact and mobile transactions
  • Travel and trend towards cashless society set to boost prospects for credit cards
  • Competition fuels interest in co-branding and Fintech partnerships

CATEGORY DATA
  • Table 39 Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 40 Credit Cards Transactions 2016-2021
  • Table 41 Credit Cards in Circulation: % Growth 2016-2021
  • Table 42 Credit Cards Transactions: % Growth 2016-2021
  • Table 43 Commercial Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 44 Commercial Credit Cards Transactions 2016-2021
  • Table 45 Commercial Credit Cards in Circulation: % Growth 2016-2021
  • Table 46 Commercial Credit Cards Transactions: % Growth 2016-2021
  • Table 47 Personal Credit Cards: Number of Cards in Circulation 2016-2021
  • Table 48 Personal Credit Cards Transactions 2016-2021
  • Table 49 Personal Credit Cards in Circulation: % Growth 2016-2021
  • Table 50 Personal Credit Cards Transactions: % Growth 2016-2021
  • Table 51 Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 52 Credit Cards: Number of Cards by Operator 2016-2020
  • Table 53 Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 54 Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 55 Commercial Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 56 Commercial Credit Cards: Number of Cards by Operator 2016-2020
  • Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 59 Personal Credit Cards: Number of Cards by Issuer 2016-2020
  • Table 60 Personal Credit Cards: Number of Cards by Operator 2016-2020
  • Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2016-2020
  • Table 62 Personal Credit Cards Payment Transaction Value by Operator 2016-2020
  • Table 63 Forecast Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 64 Forecast Credit Cards Transactions 2021-2026
  • Table 65 Forecast Credit Cards in Circulation: % Growth 2021-2026
  • Table 66 Forecast Credit Cards Transactions: % Growth 2021-2026
  • Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 68 Forecast Commercial Credit Cards Transactions 2021-2026
  • Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2021-2026
  • Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2021-2026
  • Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2021-2026
  • Table 72 Forecast Personal Credit Cards Transactions 2021-2026
  • Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2021-2026
  • Table 74 Forecast Personal Credit Cards Transactions: % Growth 2021-2026

CHARGE CARDS IN DENMARK2021 DEVELOPMENTSPRE-PAID CARDS IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Closed-loop pre-paid card transactions suffer as consumers spend less on transport
  • Launch of new pre-paid gift cards as foodservice aims to re-engage consumers
  • Lunar Way is strongly dominant in open loop pre-paid cards

PROSPECTS AND OPPORTUNITIES
  • Rejsekort set to remain highly popular amongst convenience seeking consumers
  • Popularity to continue with new innovations expected in virtual gift cards
  • Open loop pre-paid cards to grow in line with resumption of travel

CATEGORY DATA
  • Table 75 Pre-paid Cards: Number of Cards in Circulation 2016-2021
  • Table 76 Pre-paid Cards Transactions 2016-2021
  • Table 77 Pre-paid Cards in Circulation: % Growth 2016-2021
  • Table 78 Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 79 Closed Loop Pre-paid Cards Transactions 2016-2021
  • Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 81 Open Loop Pre-paid Cards Transactions 2016-2021
  • Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2016-2021
  • Table 83 Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 84 Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 85 Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 86 Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2016-2020
  • Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2016-2020
  • Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2016-2020
  • Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2016-2020
  • Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2021-2026
  • Table 96 Forecast Pre-paid Cards Transactions 2021-2026
  • Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2021-2026
  • Table 98 Forecast Pre-paid Cards Transactions: % Growth 2021-2026
  • Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2021-2026
  • Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2021-2026
  • Table 101 Forecast Open Loop Pre-paid Cards Transactions 2021-2026
  • Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2021-2026

STORE CARDS IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 restrictions limit usage of store cards throughout Denmark
  • Co-branded cards on the rise to face off challenge from credit cards
  • Growing competition from more convenient digital payment formats

PROSPECTS AND OPPORTUNITIES
  • Increasing competition and changing consumer preferences to limit growth
  • Forbrugsforeningen to remain category leader as versatility prevents steeper decline
  • Decline for private store cards as consumers seek wider and more convenient use

CATEGORY DATA
  • Table 103 Store Cards: Number of Cards in Circulation 2016-2021
  • Table 104 Store Cards Transactions 2016-2021
  • Table 105 Store Cards in Circulation: % Growth 2016-2021
  • Table 106 Store Cards Transactions: % Growth 2016-2021
  • Table 107 Store Cards: Number of Cards by Issuer 2016-2020
  • Table 108 Store Cards: Payment Transaction Value by Issuer 2016-2020
  • Table 109 Forecast Store Cards: Number of Cards in Circulation 2021-2026
  • Table 110 Forecast Store Cards Transactions 2021-2026
  • Table 111 Forecast Store Cards in Circulation: % Growth 2021-2026
  • Table 112 Forecast Store Cards Transactions: % Growth 2021-2026