Tobacco in Latvia

Report
52 Pages
July 2023
Region: Latvia
Euromonitor International
ID: 1085571

Latvia’s tobacco industry had a good year in 2022 as demand for cigarettes increased, largely as a result of more stringent efforts to curb the clandestine trade in illicit cigarettes smuggled into the country from Russia and Belarus, while closed system single use e-vapour products and heated tobacco continued to gain ground.

The analyst's Tobacco in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN LATVIA

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research SOURCES
CIGARETTES IN LATVIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Official measures to curb illicit cigarette trade have positive effect on retail sales
Stability in competitive landscape fuelled by minimal migration between price bands
Cross-border trade remains a limited influence on cigarette sales

PROSPECTS AND OPPORTUNITIES

No reason to expect an uptick in retail sales of cigarettes over the forecast period
No major changes slated for competitive environment in cigarettes
Illicit trade to remain in decline due to more stringent anti-smuggling measures
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN LATVIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Falling sales of cigars and cigarillos a reflection of niche status and limited demand
Much slower growth in fine cut tobacco as demand reaches a sustainable ceiling
JTI remains on top of sales of fine cut tobacco via its strong brand Winston MYO

PROSPECTS AND OPPORTUNITIES

Shift towards e-vapour products and heated tobacco to undermine sales growth
Fine cut tobacco presents the sole opportunity for positive volume growth
Sales of pipe tobacco to continue declining towards vanishing point

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN LATVIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Absence of regulation an increasingly pressing issue as demand soars
Heated tobacco takes off despite strong competition from other categories
Competition heats up in heated tobacco, giving consumers more variety

PROSPECTS AND OPPORTUNITIES

Regulatory environment to become increasingly strict
Philip Morris to face competition in heated tobacco, with BAT and JTI poised to enter
Open vaping systems set to continue struggling as consumers prioritise convenience
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 60 Sales of Heated Tobacco: Volume 2017-2022
Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 64 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 65 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 71 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 73 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 76 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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