Tobacco in North Macedonia - Research and Markets

Tobacco in North Macedonia showed an improved performance in total current value sales terms in 2021, with growth moderately surpassing that recorded in 2020. This was mainly due to unit price increases resulting from changes in excise duty rates, as the dominant category of cigarettes continued to see volume sales contract in line with the well-established trend of decline in smoking prevalence among the population.

The Tobacco in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN NORTH MACEDONIA

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume sales continue to decline as smoking prevalence falls
Excise duty hike causes unit prices for cigarettes to increase
Illicit trade picks up as prices rise and pandemic mitigation measures are eased

PROSPECTS AND OPPORTUNITIES

Declining trend in retail volume sales of cigarettes set to persist
Negative impact of tax hikes likely to be compounded by high inflation
Illicit trade expected to increase in the short term

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2016-2021
Table 12 Sales of Cigarettes by Category: Value 2016-2021
Table 13 Sales of Cigarettes: % Volume Growth 2016-2021
Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 24 Forecast Sales of Cigarettes: Volume 2021-2026
Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigars shows improved performance while demand for cigarillos continues to decline
Fine cut tobacco continues to attract smokers seeking a more economical alternative
Price polarisation increasingly visible in smoking tobacco

PROSPECTS AND OPPORTUNITIES

Cigars and cigarillos set to benefit from growing interest among young adults
Migration from cigarettes from smoking tobacco will continue
Improvements in online distribution should help to lift overall demand

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 37 Sales of Cigars by Size: % Volume 2016-2021
Table 38 Sales of Cigarillos by Price Platform 2016-2021
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 41 NBO Company Shares of Cigars: % Volume 2017-2021
Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NORTH MACEDONIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of heated tobacco products grow rapidly from a low base
E-vapour products continue to attract cigarette smokers seeking to quit
Sale of smokeless tobacco products remains prohibited in North Macedonia

PROSPECTS AND OPPORTUNITIES

Migration from cigarettes to heated tobacco expected to gain momentum
Vaping will remain significantly more popular than heated tobacco use
E-commerce set to gain ground in e-vapour and heated tobacco products distribution

CATEGORY INDICATORS

Table 57 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 59 Sales of Heated Tobacco: Volume 2016-2021
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 62 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 63 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 64 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 67 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 69 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 71 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 74 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026