Tobacco in Pakistan

Report
45 Pages
July 2023
Region: Pakistan
Euromonitor International
ID: 1085573

Tobacco in Pakistan has a mixed layout. The province of Khyber Pakhtunkhwa is the major grower of tobacco crops, while Pakistan Tobacco Co Ltd and Philip Morris (Pakistan) Ltd hold the majority stake in the industry, due to their dominance of cigarettes. The remaining shares in cigarettes are held between many smaller local companies grouped under “others”.

The analyst's Tobacco in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN PAKISTAN

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research SOURCES
CIGARETTES IN PAKISTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Modern, non-tobacco options on the rise
Cheaper brands gain attention
Rising consumer health awareness dampens demand

PROSPECTS AND OPPORTUNITIES

Financial freedom increases smoking prevalence among the adult female population
Illicit trade activity cannibalises legal category share
Federal Excise Duty increase has implications for the industry
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN PAKISTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

A cigar is an indulgence product for the rich
Presence in specialist retailers and upscale supermarkets
Imperial Tobacco leads a highly consolidated competitive landscape

PROSPECTS AND OPPORTUNITIES

Federal Excise Duty on tobacco to affect cigar sales
Lack of clear regulation for cigars
Ageing consumer demographic and an inability to attract young adults to limit growth prospects

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN PAKISTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS

Lack of local production sees imports prevail
Chewing tobacco sales decline in retail volume terms while Velo continues to gain traction amongst young adults
Growing penetration of e-vapour products with heated tobacco products slower to emerge

PROSPECTS AND OPPORTUNITIES

Velo is expected to develop and grow via flavour innovations, affordable pricing and the demand from modern young adults
Vaping remains a growing trend in Pakistan
Taxation of perceived less harmful tobacco options anticipated in the forecast period
CATEGORY INDICATORS
Table 47 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 48 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 49 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 50 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 51 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 52 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 53 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 56 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 59 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 61 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 62 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 63 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 64 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 65 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 66 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 68 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 69 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 70 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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