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Tobacco in Estonia

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    Report

  • 55 Pages
  • June 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1095858
Within tobacco in Estonia, cigarettes continued to struggle to maintain demand in 2023. Smoking prevalence in terms of cigarettes saw a further small decrease at the end of the review period. This was underpinned by heightened health concerns as well as an increase in excise taxes and high inflationary pressure on energy and transportation costs, making cigarettes more expensive.

The Tobacco in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Downward trend in demand continues in 2023
  • Prices up, as a part of state policy
  • Little innovation or new product development in a shrinking category
PROSPECTS AND OPPORTUNITIES
  • Robust trends to impact the performance of cigarettes
  • High prices to spike illicit trade?
  • Concentration of the competitive landscape
TAXATION AND PRICING
  • Taxation rates
  • Summary 3 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 10 Sales of Cigarettes: Volume 2018-2023
  • Table 11 Sales of Cigarettes by Category: Value 2018-2023
  • Table 12 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 14 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 23 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigars sees fast retail volume growth amid a developing cigar culture
  • Broad price offer in cigars and cigarillos
  • Smoking tobacco appears increasingly old-fashioned
PROSPECTS AND OPPORTUNITIES
  • Bright spots for cigars and cigarillos
  • A cigar habit is developing
  • Pipe tobacco appears to be in terminal decline
CATEGORY DATA
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 36 Sales of Cigars by Size: % Volume 2018-2023
  • Table 37 Sales of Cigarillos by Price Platform 2018-2023
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 40 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 41 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • E-vapour products and heated tobacco products emerge as major alternatives to regular cigarettes
  • Convenience of consumption and flavours propel closed system single use in Estonia
  • Heated tobacco develops in Estonia but at a slower pace than in neighbouring markets
PROSPECTS AND OPPORTUNITIES
  • The government is likely to intensify the regulation of vaping
  • Major tobacco players to push heated tobacco products
  • Snus to maintain a demand in Estonia
CATEGORY INDICATORS
  • Table 56 Number of Adult Vapers 2018-2023
CATEGORY DATA
  • Table 57 Sales of Smokeless Tobacco by Category: Volume 2018-2023
  • Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
  • Table 59 Sales of E-Vapour Products by Category: Volume 2018-2023
  • Table 60 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
  • Table 61 Sales of Tobacco Heating Devices: Volume 2018-2023
  • Table 62 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
  • Table 63 Sales of Heated Tobacco: Volume 2018-2023
  • Table 64 Sales of Heated Tobacco: % Volume Growth 2018-2023
  • Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
  • Table 66 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
  • Table 67 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
  • Table 68 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
  • Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
  • Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
  • Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
  • Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
  • Table 74 NBO Company Shares of E-Vapour Products: % Value 2019-2023
  • Table 75 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
  • Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
  • Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
  • Table 78 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
  • Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
  • Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
  • Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
  • Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
  • Table 83 Distribution of E-Vapour Products by Format: % Value 2018-2023
  • Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
  • Table 85 Distribution of Heated Tobacco by Format: % Volume 2018-2023
  • Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
  • Table 88 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
  • Table 89 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
  • Table 90 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
  • Table 91 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
  • Table 92 Forecast Sales of Heated Tobacco: Volume 2023-2028
  • Table 93 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
  • Table 94 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
  • Table 98 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028