Tobacco in Estonia - Research and Markets

Overall, the picture was bleak for tobacco in Estonia in 2021, with a fall in current value sales, largely driven by a sizeable drop in volume sales of cigarettes. Several factors led to the volume drop in cigarettes. More people gave up smoking completely, due to health concerns.

The Tobacco in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN ESTONIA

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN ESTONIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Further volume decline in cigarettes in 2021
Status quo remains in 2021
Increase in excise duty in 2021 further dampens volume sales

PROSPECTS AND OPPORTUNITIES

Continued volume decline over forecast period
Heated tobacco products make the future of cigarettes uncertain and channel shares are migrating
Very limited product development over forecast period

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ESTONIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Volume growth for cigars and cigarillos
Mixed picture within smoking tobacco
Cigars and cigarillos leaders maintain dominance through innovation, while West smoking tobacco benefits from its reputation in cigarettes

PROSPECTS AND OPPORTUNITIES

Cigars fare better than cigarillos
Fine cut tobacco benefits from its affordability
Consumers of cigars less price sensitive

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ESTONIAKEY DATA FINDINGS

2021 DEVELOPMENTS

E-liquids exempted from excise duty until end of 2022
Snus could potentially be legalised
iQOS launches in Estonia

PROSPECTS AND OPPORTUNITIES

Possible loosening of regulations over forecast period
Rising inflation may dampen volume sales
Sales eroded by high and rising prices and limited distribution

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 61 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026