+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tobacco in Nigeria

  • PDF Icon

    Report

  • 49 Pages
  • June 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1095862
Tobacco in Nigeria registered decline in retail volume sales across all categories, while current value sales grew moderately due to strong unit price increases. High inflation limited consumer spending power, forcing consumers to reduce consumption or to seek cheaper alternatives, including products via illicit trade. Depreciation of the local currency, which was partly responsible for the inflationary conditions, was the underlying factor forcing companies to increase unit prices.

The Tobacco in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigarettes decline in volume terms due to inflationary conditions
  • Consumers trade down amid rising cost of living
  • Economy cigarettes outshine other segments
PROSPECTS AND OPPORTUNITIES
  • Economic recovery and growing population to boost forecast growth
  • Premium and super premium cigarettes to grow in value terms
  • Possible ban on menthol cigarettes to have some impact
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2018-2023
  • Table 12 Sales of Cigarettes by Category: Value 2018-2023
  • Table 13 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 15 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 24 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigars, cigarillos and smoking tobacco declined in volume terms due to the weak economy
  • Backwoods is the best performing cigar brand
  • Smoking tobacco is best performing category as it offers an affordable option
PROSPECTS AND OPPORTUNITIES
  • Solid outlook expected as economy recovers
  • Smoking tobacco to perform well driven by shisha tobacco
  • Anti-tobacco legislation to have minimal impact on this category
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 37 Sales of Cigars by Size: % Volume 2018-2023
  • Table 38 Sales of Cigarillos by Price Platform 2018-2023
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 41 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary conditions lead to strong volume decline
  • Closed system single use products are developing well
  • Smokeless tobacco also sees decline but performs better than e-vapour products
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost forecast growth
  • Closed system single use products to perform best
  • Smokeless tobacco to recover well as it offers a novel, smoke-free product
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2018-2023
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2018-2023
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
  • Table 60 Sales of E-Vapour Products by Category: Volume 2018-2023
  • Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
  • Table 62 Sales of Tobacco Heating Devices: Volume 2018-2023
  • Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
  • Table 64 Sales of Heated Tobacco: Volume 2018-2023
  • Table 65 Sales of Heated Tobacco: % Volume Growth 2018-2023
  • Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
  • Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
  • Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
  • Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
  • Table 72 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
  • Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
  • Table 75 NBO Company Shares of E-Vapour Products: % Value 2019-2023
  • Table 76 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
  • Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
  • Table 79 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
  • Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
  • Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
  • Table 84 Distribution of E-Vapour Products by Format: % Value 2018-2023
  • Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
  • Table 86 Distribution of Heated Tobacco by Format: % Volume 2018-2023
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
  • Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
  • Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
  • Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
  • Table 93 Forecast Sales of Heated Tobacco: Volume 2023-2028
  • Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
  • Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
  • Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028