Tobacco in Nigeria - Research and Markets

The rate of growth in retail constant value sales of tobacco in Nigeria more than doubled during 2021, but this was mainly driven by the fastest rate of growth in unit pricing (in current value terms) in well over a decade. This price hike was largely the result of a sharp depreciation in the foreign-exchange value of the naira, which made imports more expensive.

The Tobacco in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN NIGERIA

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN NIGERIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail volume sales growth accelerates in spite of ongoing decline in smoking prevalence
Surge in pricing driven by plunge in naira’s foreign-exchange value
Premium brands lose volume share

PROSPECTS AND OPPORTUNITIES

Rapidly expanding population to boost demand despite higher taxes
Sales of menthol cigarettes could be restricted
Premium cigarettes demand to boost value sales

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 50 Sales of Cigarettes: Volume 2016-2021
Table 51 Sales of Cigarettes by Category: Value 2016-2021
Table 52 Sales of Cigarettes: % Volume Growth 2016-2021
Table 53 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 54 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 55 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 56 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 57 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 58 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 59 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 60 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 61 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 62 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 63 Forecast Sales of Cigarettes: Volume 2021-2026
Table 64 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 65 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 66 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 67 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 68 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 69 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 70 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 71 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN NIGERIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Surge in unit pricing buoys retail value sales
Re-opening of on-trade venues supports sales of cigars and cigarillos
Price hike leads importers to switch to smaller, cheaper offerings

PROSPECTS AND OPPORTUNITIES

Westernisation will drive growth in demand for cigars and cigarillos
The rising price of cigarettes will push more price-sensitive smokers towards pipe tobacco
Tighter regulation unlikely to have a significant impact

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 14 Sales of Cigars by Size: % Volume 2016-2021
Table 15 Sales of Cigarillos by Price Platform 2016-2021
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN NIGERIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spike in unit pricing push up retail constant value sales
Currency depreciation and adverse economic conditions lead to the closure of some e-vapour outlets
Very limited range of flavours, with menthol dominant

PROSPECTS AND OPPORTUNITIES

The introduction of a ban on flavoured tobacco would undermine demand for e-liquids
Philip Morris International set to bring heated tobacco to Nigeria
Increased taxation of cigarettes will buoy demand for moist snuff

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 37 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 38 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 39 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 40 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 41 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 42 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 43 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 44 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 45 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 46 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 47 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 49 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026