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Tobacco in the Netherlands

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    Report

  • 59 Pages
  • June 2024
  • Region: Netherlands
  • Euromonitor International
  • ID: 1095865
Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued. The introduction of stringent regulations, such as the ban on non-tobacco flavoured e-vapour products, is even restricting sales of alternative products.

The Tobacco in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Tobacco by Category: Value 2018-2023
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 5 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 7 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cigarette volume sales decline as smoking prevalence falls
  • Increase in cross border purchases dampens volume sales
  • Cigarette smokers are not switching to smoking tobacco
PROSPECTS AND OPPORTUNITIES
  • Considerable shifts in distribution to follow tobacco ban in modern grocery retailers
  • Continued pressure from government, society and interest groups to curb tobacco use
  • Retail monitoring of tobacco retailers is likely to put negative pressure on sales
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2018-2023
  • Table 12 Sales of Cigarettes by Category: Value 2018-2023
  • Table 13 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 15 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 24 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Excise tax increases put pressure on growth
  • Dominance of Imperial with Drum and other brands
  • Declining population threatens future for cigars and cigarillos
PROSPECTS AND OPPORTUNITIES
  • High prices put downward pressure on fine cut tobacco
  • Rise of tobacconists and specialist retailers
  • Future excise tax to put pressure on sales of smoking tobacco
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
  • Table 37 Sales of Cigars by Size: % Volume 2018-2023
  • Table 38 Sales of Cigarillos by Price Platform 2018-2023
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2019-2023
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2020-2023
  • Table 41 NBO Company Shares of Cigars: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Cigars: % Volume 2020-2023
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2020-2023
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2019-2023
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2020-2023
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2020-2023
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2019-2023
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2020-2023
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2018-2023
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2018-2023
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2023-2028
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2023-2028
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2023-2028
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth driven by young adults and dual users
  • Large vaping stores open outlets just across the border in Belgium and Germany
  • Growth of illicit flavoured products is likely
PROSPECTS AND OPPORTUNITIES
  • Negative pressure on e-vapour sales due to regulation and saturation
  • Introduction of excise tax for e-cigarettes
  • New products to circumvent ban on flavours
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2018-2023
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2018-2023
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
  • Table 60 Sales of E-Vapour Products by Category: Volume 2018-2023
  • Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
  • Table 62 Sales of Tobacco Heating Devices: Volume 2018-2023
  • Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
  • Table 64 Sales of Heated Tobacco: Volume 2018-2023
  • Table 65 Sales of Heated Tobacco: % Volume Growth 2018-2023
  • Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
  • Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
  • Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
  • Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
  • Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
  • Table 72 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
  • Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
  • Table 75 NBO Company Shares of E-Vapour Products: % Value 2019-2023
  • Table 76 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
  • Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
  • Table 79 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
  • Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
  • Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
  • Table 84 Distribution of E-Vapour Products by Format: % Value 2018-2023
  • Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
  • Table 86 Distribution of Heated Tobacco by Format: % Volume 2018-2023
  • Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
  • Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
  • Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
  • Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
  • Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
  • Table 93 Forecast Sales of Heated Tobacco: Volume 2023-2028
  • Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
  • Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
  • Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
  • Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
  • Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
  • Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
  • Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028