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Colour Cosmetics in Taiwan

  • ID: 119707
  • Report
  • Region: Taiwan
  • 27 pages
  • Euromonitor International
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Colour cosmetics experienced a slowdown in 2018 after registering double-digit growth over the previous three consecutive years. The earlier strong growth had been stimulated by a popular Korean TV drama, with lipsticks used by the characters in the drama creating a buzz among women in Taiwan. This lipstick “mania” also went on to stimulate sales of all types of make-up products, especially colour cosmetics.

The author's Colour Cosmetics in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Colour Cosmetics in Taiwan

List of Contents and Tables
Headlines
Prospects
Colour Cosmetics Value Growth Contracts As Overheated Category Cools Down
Lip Products Remains Dynamic Thanks To Innovation in Lip Care Functionality
Multifunctional Make-up Products Become Popular Among Consumers
Competitive Landscape
L'Oréal Taiwan Remains the Leading Player in Colour Cosmetics
Premiumisation Trend Increasingly Present in Mass Products
High-end Multinational Brands Record the Most Dynamic Growth
Category Data
Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Executive Summary
Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics
Premiumisation Apparent in Some Beauty and Personal Care Categories
Global Multinationals L'oréal and Procter & Gamble Maintain Industry Lead
Increasing Consumer Sophistication Seen in Several New Launches
Positive Growth Is Set for Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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