Deodorants in Germany

In Germany, value sales of deodorants continued to grow in 2024, although the pace of expansion slowed slightly following previous years of higher inflation-driven gains. Despite this, positive growth was driven by increased consumer awareness of personal hygiene, greater attention to body care routines, and the wider availability of products across different retail channels. German consumers are particularly attracted to new product types and more personalised scent options.

The Deodorants in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Deodorants market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.