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Depilatories in Brazil

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    Report

  • 24 Pages
  • July 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 119727
The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more of the body during the summer, or during the days of sunshine and hot weather spread throughout the year.

The analyst's Depilatories in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DEPILATORIES IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Colder summer and inflation peak hinder rebound for depilatories in 2022
  • Launches focus on skin sensitivity, comfort and efficiency in the depilation process
  • A growing number of successful beauty salons expand via franchising
PROSPECTS AND OPPORTUNITIES
  • Brand extensions for skin care offer opportunities in pre- and post-depilation procedures
  • Popularisation of laser hair removal may reduce demand for traditional depilatories in the long term
  • High- and low-end offers to become highly relevant due to polarised consumption
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2017-2022
  • Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research