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Depilatories in Bulgaria

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    Report

  • 19 Pages
  • April 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 119728
Depilatories recorded another year of growth in 2022 with the lack of pandemic restrictions supporting demand. Women’s razors and blades and pre-shave both saw the strongest growth in the year as shaving is a quick, convenient and pain-free method of hair removal. In Bulgaria, waxing remains popular among the older generations, while younger consumers prefer to shave.

The Depilatories in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEPILATORIES IN BULGARIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Bulgarian women appreciate the convenience of shaving
  • Notable shift to private label due to economic instability and rising prices
  • Increased interest in natural ingredients
PROSPECTS AND OPPORTUNITIES
  • Convenience and natural ingredients to remain key drivers of growth
  • E-commerce growth fuelled by increased product variety and price-sensitivity
  • Potential in nascent men’s segment and multi-functional products
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2017-2022
  • Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources