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Depilatories in Japan

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    Report

  • 22 Pages
  • May 2023
  • Region: Japan
  • Euromonitor International
  • ID: 119743
Although the declining demand for depilatories in Japan notably slowed in 2022, the overall size of the category in terms of both retail volume and value sales remained lower than pre-pandemic levels. The biggest reason for the weak demand was due to lifestyle changes that have become established since remote working models, although there was a greater return to the office and a recovery in leisure and travel during the year. In addition, the popularisation of the FemTech movement supported val...

The Depilatories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEPILATORIES IN JAPAN
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Volume decline slows in 2022 due to greater time outside of the home and increasing inflation reducing expensive salon visits
  • New launches to address demand for hair removal for intimate areas
  • Players look to expand beyond traditional categories
PROSPECTS AND OPPORTUNITIES
  • Greater mobility and return to busy lifestyles may encourage consumers to choose electronic methods of hair removal or visit beauty salons
  • Environmental concerns encourage brands to use sustainable materials
  • Brand education from younger age can help foster loyalty among future consumers
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2017-2022
  • Table 2 Sales of Depilatories by Category: % Value Growth 2017-2022
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
  • Table 4 NBO Company Shares of Depilatories: % Value 2018-2022
  • Table 5 LBN Brand Shares of Depilatories: % Value 2019-2022
  • Table 6 Forecast Sales of Depilatories by Category: Value 2022-2027
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources