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Depilatories in Thailand

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    Report

  • 21 Pages
  • April 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 119756
Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing sports now that the fear of coronavirus has receded. This meant high demand for depilatories as consumers felt the need to keep on top of hair removal for the sake of appearances and personal comfort and confidence.

The Depilatories in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Depilatories continues to rise but fails to replace hair-removal services
  • Players prioritise post-care in their offerings
  • Bundled promotions drive brand sales as Gillette maintains leadership of women’s razors and blades in 2023.
PROSPECTS AND OPPORTUNITIES
  • Hair removal services offered via beauty salons and aesthetic clinics may dampen growth
  • Market to grow more fragmented with smaller brands making waves
  • E-commerce to remain popular channel for depilatories sales
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2018-2023
  • Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources