Fragrances in Bulgaria

In 2024, fragrances in Bulgaria recorded double-digit value growth, although unit price increases slowed slightly. Premium fragrances continued to outperform the mass segment in volume and value terms, albeit only marginally. Premium fragrances, especially those from well-known designer brands, are often regarded as affordable luxuries in Bulgaria, and an entry-point to the luxury market for many consumers, especially during times of economic uncertainty.

The Fragrances in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.