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Fragrances in Singapore

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    Report

  • 24 Pages
  • May 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 119779
Fragrances saw solid retail current value growth in Singapore in 2024, with rising sales for both mass and premium fragrances, although mass fragrances saw a much stronger increase, from a far lower base. In Singapore, consumers are becoming increasingly focused on value and quality, especially in mass fragrances.

The Fragrances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise of value-driven purchases in mass fragrances
  • Fragmented nature of premium fragrances
  • Evolving distribution channels
PROSPECTS AND OPPORTUNITIES
  • Increased popularity of higher-end mass products
  • Continued emergence of premium unisex fragrances
  • Evolving innovation in experience and packaging
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2019-2024
  • Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources