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Fragrances in Turkey

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    Report

  • 26 Pages
  • June 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 119783
Sales of fragrances recorded volume decline in 2021 for the second year in a row, due to work-from-home arrangements and limited social activities, as well as reduced tourism during the year. Mass unisex fragrances fared well, however, with volume and value sales well above pre-pandemic levels due to the popularity of cologne during the pandemic.

This Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2021 DEVELOPMENT

  • Hybrid working arrangements negatively affect sales of fragrances in 2021
  • High growth for mass unisex fragrances due to strong cologne demand during the pandemic
  • Avon maintains its lead in 2021 with its strong portfolio and innovation

PROSPECTS AND OPPORTUNITIES

  • Increased tourism to benefit future fragrances sales
  • Puig announces a new way to shop for fragrances
  • Companies expected to expand their product range to include cologne, driving future sales of unisex fragrances

CATEGORY DATA

  • Table 1 Sales of Fragrances by Category: Value 2016-2021
  • Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
  • Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
  • Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN TURKEY

EXECUTIVE SUMMARY

  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES

  • Summary 1 Research Sources