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Fragrances in Turkey

  • ID: 119783
  • Report
  • April 2021
  • Region: Turkey
  • 28 pages
  • Euromonitor International
Sales of fragrances recorded slight volume decline of 2% in 2020 due to a combination of social distancing and lockdowns, including temporary closures of beauty specialist retailers and department stores, as well as reduced tourism during the year.

The Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
FRAGRANCES IN TURKEY

KEY DATA FINDINGS

2020 IMPACT
  • Social distancing, store closures and reduced tourism impact sales in 2020
  • High growth for mass unisex fragrances due to strong cologne demand during the pandemic
  • Avon maintains its lead in 2020 with its strong portfolio and innovation
RECOVERY AND OPPORTUNITIES
  • Increased tourism to benefit future fragrances sales
  • Puig announces a new way to shop for fragrances
  • Companies expected to expand their product range to include cologne, driving future sales of unisex fragrances
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2015-2020
  • Table 2 Sales of Fragrances by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Fragrances: % Value 2016-2020
  • Table 4 LBN Brand Shares of Fragrances: % Value 2017-2020
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
  • Table 7 Forecast Sales of Fragrances by Category: Value 2020-2025
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN TURKEY

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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