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Hair Care in Germany

  • ID: 119789
  • Report
  • July 2020
  • Region: Germany
  • 30 Pages
  • Euromonitor International
In recent years, German consumers have been going through a transition phase triggered by transparency of products details, including in hair care. In terms of product ingredients in hair care, consumer knowledge is still increasing with every passing year, with expectations also growing in line with this. Ingredients based on natural products are perceived as healthier and less impactful on the body in the long term.

The Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADLINES

PRE-COVID-19 PERFORMANCE
  • Upward pressure on prices as consumers look for “natural” products
  • Drugstores continue to lead hair distribution
  • Henkel still leads hair care, but small players continue gaining sales share
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within hair care
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2014-2019
  • Table 2 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 4 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 7 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 11 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Natural and free from in strong demand
  • Multinationals continue to lead, including “home-grown” players
  • Stable value growth expected over the forecast period
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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